History lesson music industry, publishing, films and intellectual property #aippi symposium

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Wat de muziekindustrie de afgelopen 20-30 is overkomen, overkomt de boekenwereld en uitgevers op dit moment in een nog hoger tempo, staat de filmwereld op korte termijn te verwachten en slaat …

Wat de muziekindustrie de afgelopen 20-30 is overkomen, overkomt de boekenwereld en uitgevers op dit moment in een nog hoger tempo, staat de filmwereld op korte termijn te verwachten en slaat inmiddels ook over naar de fysieke wereld ('bricks & mortar'). Een korte geschiedenisles, met rode draden, overeenkomsten, verschillen en aan de hand van enkele concrete, soms saillante voorbeelden en cases.

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  • In mooie compositie opbouwen: eerst blog, kyteman, boek
  • In mooie compositie opbouwen: eerst blog, kyteman, boek
  • In mooie compositie opbouwen: eerst blog, kyteman, boek
  • In mooie compositie opbouwen: eerst blog, kyteman, boek
  • In mooie compositie opbouwen: eerst blog, kyteman, boek
  • In mooie compositie opbouwen: eerst blog, kyteman, boek
  • In mooie compositie opbouwen: eerst blog, kyteman, boek

Transcript

  • 1. 4th edition
  • 2. 30-35.000 pageviews per month
  • 3. 80.000+ albums 15.000 dvd’s 150.000 people5.000.000 tv-viewers
  • 4. costs: € 53,10 80.000+ albums 15.000 dvd’s 150.000 people5.000.000 tv-viewers
  • 5.  90.000+ free album downloads. And counting… 3.000+ cd’s, 1.000+ lp’s and 500 download cards sold 8.000+ e-mail adresses: direct communication with fans Free promotion: 200+ international blogposts & reviews 100 Shows in 1 year; 5 international tours
  • 6.  ‘Name your price’: a minimum of $0,84 (credit card fees) On average: $5. But also: $100,84 $15.000 worth of music & merchandise sold in 3 minutes 4.000 digital ep’s; vinyl and all Limited Editions sold out No label, manager or iTunes, all through Bandcamp.com
  • 7. The NEW RECORD, ART BOOK and TOUR
  • 8. The NEW RECORD, ART BOOK and TOUR 1,192%
  • 9. And sharewith others!
  • 10.  Music, film, books, bricks & mortar: it’s all the same…
  • 11.  Music, film, books, bricks & mortar: it’s all the same… Never outsmart or hinder your audience and customers; Somewhere in the world there’s always 1 smart hacker.
  • 12.  Music, film, books, bricks & mortar: it’s all the same… Never outsmart or hinder your audience and customers; Somewhere in the world there’s always 1 smart hacker. Go with the flow. See what works.
  • 13.  Music, film, books, bricks & mortar: it’s all the same… Never outsmart or hinder your audience and customers; Somewhere in the world there’s always 1 smart hacker. Go with the flow. See what works. Simple and convenience are Key.
  • 14.  Music, film, books, bricks & mortar: it’s all the same… Never outsmart or hinder your audience and customers; Somewhere in the world there’s always 1 smart hacker. Go with the flow. See what works. Simple and convenience are Key. People will pay for service, convenience, curation, speed, choice, mobile, quality and/or social elements.
  • 15.  Music, film, books, bricks & mortar: it’s all the same… Never outsmart or hinder your audience and customers; Somewhere in the world there’s always 1 smart hacker. Go with the flow. See what works. Simple and convenience are Key. People will pay for service, convenience, curation, speed, choice, mobile, quality and/or social elements. Be a drug dealer: first shot for free.
  • 16.  Music, film, books, bricks & mortar: it’s all the same… Never outsmart or hinder your audience and customers; Somewhere in the world there’s always 1 smart hacker. Go with the flow. See what works. Simple and convenience are Key. People will pay for service, convenience, curation, speed, choice, mobile, quality and/or social elements. Be a drug dealer: first shot for free. Always those damn (copy)rights…
  • 17. Thank you. bit.ly/ehpo bit.ly/Doorbraak