Presentation on how Kyteman's Hiphop Orkest became Holland's biggest selling break-through act of 2009, on the basis of an excellent product, outstanding live shows and the creative use of internet and social media. Marketing budget: €50
Translation of the slides:
slide #1: link to biggest hit 'Sorry': http://www.youtube.com/watch?v=fjhF6S6UUGI
slide #2: number of albums sold
slide #3: number of live-dvd's sold
slide #4: estimated number of people that attended a live show (incl. festivals)
slide #5: sold out! All shows were sold out, by far. No exceptions.
slide #6: estimated number of TV-viewers that saw the band perform
slide #7: total out-of-pocket marketing spenditure: €53,10
Next, reasons behind the success and incredible impact of social media (especially Twitter and YouTube):
slide #8: be exceptionally brilliant
slide #9: tell a story
slide #10: be distinctive
slide #11: create the opportunity for everyone to tell others
slide #12: create goosebumps
slide #13: be credible
slide #14: saying 'no' to certain opportunities and (a lot of) requests is probably more important than saying 'yes' to everything. 'Momentum' is key.
slide #15: be relevant
Presentation by Niels Aalberts ( firstname.lastname@example.org, http://eerstehulpbijplaatopnamen.blogspot.com/, http://twitter.com/EHPO ). Management Colin Benders (Kyteman) + marketing Kyteman's Hiphop Orkest, December 2007 - April 2010.
Slide design: Wilbert Leering ( http://perfectalles.tumblr.com/ , http://twitter.com/wilbertleering )
Watch presentation (in Dutch): http://vimeo.com/21190226