Kyteman: cijfers & social media (English translation under 'more' ->)
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Presentation on how Kyteman's Hiphop Orkest became Holland's biggest selling break-through act of 2009, on the basis of an excellent product, outstanding live shows and the creative use of internet ...
Presentation on how Kyteman's Hiphop Orkest became Holland's biggest selling break-through act of 2009, on the basis of an excellent product, outstanding live shows and the creative use of internet and social media. Marketing budget: €50
Translation of the slides:
slide #1: link to biggest hit 'Sorry': http://www.youtube.com/watch?v=fjhF6S6UUGI
slide #2: number of albums sold
slide #3: number of live-dvd's sold
slide #4: estimated number of people that attended a live show (incl. festivals)
slide #5: sold out! All shows were sold out, by far. No exceptions.
slide #6: estimated number of TV-viewers that saw the band perform
slide #7: total out-of-pocket marketing spenditure: €53,10
Next, reasons behind the success and incredible impact of social media (especially Twitter and YouTube):
slide #8: be exceptionally brilliant
slide #9: tell a story
slide #10: be distinctive
slide #11: create the opportunity for everyone to tell others
slide #12: create goosebumps
slide #13: be credible
slide #14: saying 'no' to certain opportunities and (a lot of) requests is probably more important than saying 'yes' to everything. 'Momentum' is key.
slide #15: be relevant
Presentation by Niels Aalberts ( firstname.lastname@example.org, http://eerstehulpbijplaatopnamen.blogspot.com/, http://twitter.com/EHPO ). Management Colin Benders (Kyteman) + marketing Kyteman's Hiphop Orkest, December 2007 - April 2010.
Slide design: Wilbert Leering ( http://perfectalles.tumblr.com/ , http://twitter.com/wilbertleering )
Watch presentation (in Dutch): http://vimeo.com/21190226
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