• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Managing the Message: Changing Perceptions of Fundraising in 2013
 

Managing the Message: Changing Perceptions of Fundraising in 2013

on

  • 978 views

Too often, the reputation of fundraising can be a thorny one, creating negative perceptions of the work that development professionals commit themselves to and creating negative self-perceptions for ...

Too often, the reputation of fundraising can be a thorny one, creating negative perceptions of the work that development professionals commit themselves to and creating negative self-perceptions for these same nonprofit leaders.

How can leaders help change these perceptions and reflect positively on all the good work their organizations are accomplishing?

By managing the messaging of fundraising and development, nonprofit leaders can change the conversation, creating opportunities for engagement and increasing meaningful connections between nonprofits and their constituents.

Statistics

Views

Total Views
978
Views on SlideShare
907
Embed Views
71

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 71

http://www.ehlconsulting.com 60
http://feeds.feedburner.com 11

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Managing the Message: Changing Perceptions of Fundraising in 2013 Managing the Message: Changing Perceptions of Fundraising in 2013 Presentation Transcript

    • Managing the Message: Changing Perceptions of Fundraising in 2013 Avrum Lapin & Lansie Sylvia The EHL Consulting Group, Inc. @EHLConsultGrp
    • Perceptions of Fundraising • The “Overhead Debate” • Fundraising as a separate line item • Programming vs. Operating Costs • “Tithing” vs. Charitable Giving • “Chuggers” = Charity Muggers www.ehlconsulting.com
    • Perceptions of Fundraising: How Do We See Ourselves? • Lack of Executive Collaboration • “Revolving Door” of Fundraisers • An Unrealistic Skill Set? • Compensation Challenges www.ehlconsulting.com
    • The Task at Hand: Embrace Fund Development! • Major Shift in Thinking • Promote and Celebrate Fundraising at the Workplace • Invest in Professional Development • Train the Board Differently www.ehlconsulting.com
    • Changing Perceptions: Internal Conversations www.ehlconsulting.com • Getting on the Same Page • Collaborative Leadership • The Culture of Giving • Staff • Board • Fundraising is Everyone’s Job!
    • Fundraising on Center Stage: Keeping it “Top of Mind” www.ehlconsulting.com • Celebrate Accomplishments • Set Realistic Goals and Revisit Them • Share Accountability • Embrace Creativity
    • Changing Perceptions: External Conversations • Fundraising as Marketing • Get Specific! • Using New Language • The Influence of Crowdfunding • Communicating Outcomes www.ehlconsulting.com
    • Inside-Out vs. Outside-In Marketing www.ehlconsulting.com • Listening to Your Audience • Donor-Centric Language • Ask for Feedback • Test, Test, Test! • Pre-Campaign Assessments
    • Gathering Feedback: Focus Groups www.ehlconsulting.com • Who to Invite • How to Ask for Feedback • Key Questions – In what areas do they see potential for improvement? – How do they feel about the various materials the organization distributes? – What messaging resonates best with them?
    • Training Your Board: Play to Their Fundraising Strengths • Give and Get vs. Give or Get • Clearly Define “Fundraising” • Play to Their Strengths • Make ‘em Work to Keep ‘em Happy www.ehlconsulting.com
    • Final Thoughts By utilizing new language and ideas to change the conversation around fundraising, nonprofit professionals can better make their cases, support their organizations, and feel confident in their abilities to successfully serve their causes. www.ehlconsulting.com
    • The EHL Consulting Group, Inc. • More than 20 years of experience in… – Fundraising & Campaign Management – Strategic Planning – Leadership Development – Nonprofit Business Planning – Creating Innovative Campaigns – Donor Research & Stewardship • We have worked with over 400+ nonprofit organizations. www.ehlconsulting.com
    • For More Information: Our website: www.ehlconsulting.com Avrums’s email: alapin@ehlconsulting.com Lansie’s email: lsylvia@ehlconsulting.com Facebook: www.facebook.com/ehlconsulting Twitter: @EHLConsultGrp
    • Copyright © Lansie Sylvia 2013 All Rights Reserved. No part of this presentation or associated documentation may be reproduced without written consent from the author. www.ehlconsulting.com