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Creating Authentic Donor Dialogue - Nonprofit Fundraising and Communication
 

Creating Authentic Donor Dialogue - Nonprofit Fundraising and Communication

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In today’s competitive charitable marketplace, effective donor communication is critical to the cultivation and solicitation of a prospective major donor. As with all things in fundraising, this is ...

In today’s competitive charitable marketplace, effective donor communication is critical to the cultivation and solicitation of a prospective major donor. As with all things in fundraising, this is an art and a science. To best connect your donors to your cause, you must approach donors as individuals, not bank accounts.

How can nonprofit executives - Board Presidents, Executive Directors, and Development Directors – better get to know their supporters and understand each donor’s motivation and capacity to give?

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    Creating Authentic Donor Dialogue - Nonprofit Fundraising and Communication Creating Authentic Donor Dialogue - Nonprofit Fundraising and Communication Presentation Transcript

    • Executives’ Breakfast: Creating Authentic Donor Dialogue Avrum Lapin & Lansie Sylvia The EHL Consulting Group, Inc. @EHLConsultGrp
    • The EHL Consulting Group, Inc. • More than 20 years of experience in… – Fundraising & Campaign Management – Strategic Planning – Leadership Development – Nonprofit Business Planning – Creating Innovative Campaigns – Donor Research & Stewardship • We have worked with 400+ nonprofit organizations. www.ehlconsulting.com
    • Context & Connection: What Do Donors Want? • Increased Expectation of Personal Engagement • Involvement, Information & Innovation • Evidence of Impact Tied to Donations • Use of Technology = More Ways to Connect! www.ehlconsulting.com
    • More than Money: Do You Really Know Your Donors? • • • • • • Start with the Basics Donor Research Beyond “Google-ing” Why Conduct Donor Research? What Constitutes Donor Research? Next Step…Get Personal! www.ehlconsulting.com
    • Creating Relationships & Building Connections • Connecting to Donors is Key! • Understanding the Market • Understanding Your Product • Researching Your Constituency • Asking for Feedback www.ehlconsulting.com
    • Motivations for Giving: Why them? Why now? Why you? • Personal Connection to the Mission, Leaders, or Staff • “Philanthropic R.O.I.” • Financial Position • Leadership & Governance • Accountability & Transparency • Donor Recognition www.ehlconsulting.com
    • Fostering Dialogue: Collaborating with Your Donors • Listening to Your Audience • Donor-Centric Language • Encouraging Buy-In • Test, Test, Test! www.ehlconsulting.com
    • Encouraging Donor Dialogue in Diverse Situations • Networking Events • Meeting for the First Time • Public Speaking Opportunities • Communicating with Current Donors www.ehlconsulting.com
    • Connecting In-Person: Tips & Techniques • How to Prioritize? – Inclination vs. Capabilities • Utilizing Moves Management • Coordinating Staff Responsibilities • The Importance of Face-to-Face Meetings – Cultivation & Stewardship www.ehlconsulting.com
    • Strengthening Connection: Follow-Up is Key! • Prompt Follow-Up • Recording Info in Donor Database • Recognize & Steward Donors • Always Know the Next Move • Take the Guesswork Out of Cultivation www.ehlconsulting.com
    • Final Thoughts Cultivating donors is a multi-tiered process that requires thoughtful planning and attentive follow through. By meeting with donors to encourage feedback and dialogue, nonprofit leaders can strengthen crucial relationships and build organizational stability. www.ehlconsulting.com
    • For More Information: Our website: www.ehlconsulting.com Avrums’s email: alapin@ehlconsulting.com Lansie’s email: lsylvia@ehlconsulting.com Facebook: www.facebook.com/ehlconsulting Twitter: @EHLConsultGrp
    • Copyright © Lansie Sylvia 2013 All Rights Reserved. No part of this presentation or associated documentation may be reproduced without written consent from the author. www.ehlconsulting.com