Howl with your wolf pack

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presentation given at the BLAZE conference on May 29, 2013. BLAZE is presented by the Business Marketing Association and is the largest B2B marketing conference in the world.

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  • 86% of us can’t even put the phone down while we are watching TV. We are checking email, surfing the web, playing games.
  • How many of you can touch your phone right now without getting up? (pull phone out of pocket) We all suffer from a rapidly growing phobia.
  • Nomophobia is being ridden with anxiety caused by being out of cell phone coverage and plagued by a fear of losing our cell phones.
  • Your customer is accessing media the whole day and their mobile device is the one screen that threads them all together.Mobile as a marketing channel is 24/7, relevant and very targetable and measurable.
  • Alas we have your sales team. Whether 1 or 1000’s, walk through any airport, airplane, convention center and you will find meetings beeing done across from ipads and smartphones. Mobile content is being consumed at such a growing rate and the tactile nature of your device is awesome.
  • 35.7 % increase in tablet spend in 2012. Only CIO spending category to experience double digit increase.$26B Amount businesses will spend on mobile application development & mobile process reinvention in the next 4 years.909% organizations who consider mobile sales enablement a priority
  • These can also be questions to your organization.
  • Win More Deals -Real time access to informationIncreased Productivity/Streamline processes = more time sellingSell Smarter -Knowledge gained from mobile analytics drive better decisions. And shorten sales cycles.
  • What are other industries doing?What are we doing manually?How can we make life easier?
  • Howl with your wolf pack

    1. 1. HowlWith YourWolf PackMobile Sales Enablementfor Your Road WarriorsElton MayfieldGreg Olsonwww.ermarketing.netemayfield@ermarketing.net@eltonmayfieldwww.growlagency.comgreg@growlagency.com@digitalolson
    2. 2. 1983@EltonMayfield #EGwolfpack @DigitalOlsonSoldfor$3,995
    3. 3. Things That Are DeadPDAsPaid emailaccountsCassette decksDial-upGetting filmdevelopedDigital/videocamerasMovie rentalstoresMapsClassifiedsThe landlineLong distancechargesPay phonesVCRsFax machinesPhonebooks,dictionaries,encyclopediasCalling 411CDs & DVDsSnail-mail billsButtons (ondevices)Losing touchPaperRecord storesPaper BooksBook shelvesFeature phonesDesktopsPrivacy
    4. 4. @EltonMayfield #EGwolfpack @DigitalOlsonMobile Has Come A Long Way
    5. 5. The SplinternetSMS/MMSMobile EmailLocation-basedServicesMobile SiteMobile Web AppMobile AppiPad siteiPad AppQR CodesNFCFoursquareFacebookFacebook PlacesInstagramTwitterScanningSocial Commerce@EltonMayfield #EGwolfpack @DigitalOlson
    6. 6. OVERMOBILE USERS USE THEIR DEVICESWHILE WATCHING TV@EltonMayfield #EGwolfpack @DigitalOlson
    7. 7. OVERMOBILE USERS HAVE THEIR DEVICEWITHIN ARMS REACH, 24/7@EltonMayfield #EGwolfpack @DigitalOlson
    8. 8. Are you a nomophobic?Where’s my cellphone????@EltonMayfield #EGwolfpack @DigitalOlson
    9. 9. A Through B@EltonMayfield #EGwolfpack @DigitalOlson
    10. 10. SuperchargeYour Sales TeamE&G@EltonMayfield #EGwolfpack @DigitalOlson
    11. 11. It’s time forMobile Sales Enablement35.7%Increase in tabletspend in 201290%Consider mobilesales enablementa priority@EltonMayfield #EGwolfpack @DigitalOlson$26BAmountbusinesses willspend on mobileapp development
    12. 12. Transform Your Sales Process Now!23%more firms attaintheir sales quotaswhen employinga sales mobilitystrategy47%marketing execs saythey DO NOT have astrong relationship withsales regardingcrafting andproducing contentSales Marketing60%amount customersprogress through thepurchase decision-making processbefore engaging asales repCustomers
    13. 13. Customers Benefits:1. Increases satisfaction2. Customer buyingexperience3. Improved dataaccuracy@EltonMayfield #EGwolfpack @DigitalOlson
    14. 14. The Big PayoffWin More Deals • Increased Productivity • Sell Smarter• CELL PHONE WITH CHART• Animation removed to save file size
    15. 15. Sometimes, old school is just old..
    16. 16. Large Companies
    17. 17. Aircell neededto clear the air.The Aircell Solution Builderapp guides users throughthe process of selecting anairborne communicationsystem to meet theirneeds.PhaseDevelopment& Test Internally@EltonMayfield #EGwolfpack @DigitalOlson
    18. 18. Smaller Companies
    19. 19. Make Life Easier. Use Existing Tools.Understand the limits of mobile devices to access your existing content.Does VPN work?Does my team need to be connected?Look for existingtools to meetyour needs.@EltonMayfield #EGwolfpack @DigitalOlson
    20. 20. Questions We Asked Ourselves
    21. 21. Knowing is half the battle...…And now you knowElton Mayfield@eltonmayfieldlinkedin.com/in/eltonmayfieldwww.ermarketing.netGreg Olson@digitalolsonlinkedin.com/in/gpolsonwww.growlagency.com

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