Your SlideShare is downloading. ×
Philip Russell - The Business of Sustainability
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Philip Russell - The Business of Sustainability

194
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
194
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Business of SustainabilityEuropean Golf Business ConferenceCannes23 November 2012Philip RussellAssistant to the Director – Golf Course ManagementThe R&A
  • 2. Agenda1. “Sustainability” – preconceptions vs. new ideas2. Sustainable development in the real world?3. Business value and applications4. Growing our knowledge and gaining new insights5. How to get started; an introduction to CourseTracker6. SummaryThe R&A Golf Course Committee
  • 3. “Sustainability”The R&A Golf Course Committee
  • 4. The R&A Golf Course Committee
  • 5. The R&A Golf Course Committee
  • 6. The R&A Golf Course Committee
  • 7. The R&A Golf Course Committee
  • 8. “The 4 parameters of sustainability”The R&A Golf Course Committee
  • 9. The R&A Golf Course Committee
  • 10. “Sustainability” in the real world? • We are here to discuss the ‘business’ of golf • What can ‘sustainability’ actually offer? • What value can sustainability bring? The R&A Golf Course Committee
  • 11. “Sustainable business”?The right people, making the right decisions, with the right resources, at the right time The R&A Golf Course Committee
  • 12. Information is key The R&A Golf Course Committee
  • 13. Planning If we don’t know where we’re going, how will we know when we get there?The R&A Golf Course Committee
  • 14. And times are hard at present! The R&A Golf Course Committee
  • 15. How can we acquire better information in order toimprove decision making? We need to: • Record • Review • Analyse • Evaluate what we’re doing and how we’re doing itThe R&A Golf Course Committee
  • 16. The R&A Golf Course Committee
  • 17. What can The R&A offer? The R&A Golf Course Committee
  • 18. What is it? A free, online, digital business management tool for golf courses The R&A Golf Course Committee
  • 19. Who is it for? The ‘decision makers’ at golf facilities: • Owners • Board/Committee Members • General Managers • Club Managers/Secretaries • Course Managers/Head Greenkeepers/Superintendents • Club Professionals The R&A Golf Course Committee
  • 20. Why? Thoroughly researched To raise awareness of the business benefits of sustainable management To enhance capacity to initiate and drive changeThe R&A Golf Course Committee
  • 21. What does it do? Business focused tool Users record high-level management information Production of instantaneous management reports to assist with the decision making process i.e. What are we earning? What are we spending? Why and where? How can we improve? Anonymous comparisons with other similar golf courses in the same country i.e. How are we performing in relation to our peers/competitors? The R&A Golf Course Committee
  • 22. The R&A Golf Course Committee
  • 23. The R&A Golf Course Committee
  • 24. The R&A Golf Course Committee
  • 25. The R&A Golf Course Committee
  • 26. The R&A Golf Course Committee
  • 27. The R&A Golf Course Committee
  • 28. The R&A Golf Course Committee
  • 29. The R&A Golf Course Committee
  • 30. The R&A Golf Course Committee
  • 31. The R&A Golf Course Committee
  • 32. Key features? Free Anonymous Secure Quick Intuitive Useful reporting Useful comparisons Mobile optimised Launching in January 2013 The R&A Golf Course Committee
  • 33. Summary? • Sustainability is far more than just an environmental agenda • Strategic business concepts and methods • Forward planning and future-proofing • Effective integration is reliant on high level information management • CourseTracker is a free and intuitive new tool to help support the decision making process. Available January 2013 The R&A Golf Course Committee
  • 34. Thank youThe R&A Golf Course Committee