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The Business of SustainabilityEuropean Golf Business ConferenceCannes23 November 2012Philip RussellAssistant to the Direct...
Agenda1.      “Sustainability” – preconceptions vs. new ideas2.      Sustainable development in the real world?3.      Bus...
“Sustainability”The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
“The 4 parameters of sustainability”The R&A Golf Course Committee
The R&A Golf Course Committee
“Sustainability” in the real world?   • We are here to discuss the ‘business’ of golf   • What can ‘sustainability’ actual...
“Sustainable business”?The right people, making the right decisions, with the right                resources, at the right...
Information is key The R&A Golf Course Committee
Planning                                If we don’t know where                                we’re going, how will       ...
And times are hard at present! The R&A Golf Course Committee
How can we acquire better information in order toimprove decision making?                                We need to:      ...
The R&A Golf Course Committee
What can The R&A offer? The R&A Golf Course Committee
What is it?                A free, online, digital business management tool for golf courses The R&A Golf Course Committee
Who is it for?                    The ‘decision makers’ at golf facilities:                                 •   Owners    ...
Why?            Thoroughly researched            To raise awareness of the business benefits of sustainable management    ...
What does it do?             Business focused tool             Users record high-level management information             ...
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
Key features?           Free           Anonymous           Secure           Quick           Intuitive           Useful rep...
Summary?     • Sustainability is far more than just an environmental agenda     • Strategic business concepts and methods ...
Thank youThe R&A Golf Course Committee
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Philip Russell - The Business of Sustainability

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Transcript of "Philip Russell - The Business of Sustainability "

  1. 1. The Business of SustainabilityEuropean Golf Business ConferenceCannes23 November 2012Philip RussellAssistant to the Director – Golf Course ManagementThe R&A
  2. 2. Agenda1. “Sustainability” – preconceptions vs. new ideas2. Sustainable development in the real world?3. Business value and applications4. Growing our knowledge and gaining new insights5. How to get started; an introduction to CourseTracker6. SummaryThe R&A Golf Course Committee
  3. 3. “Sustainability”The R&A Golf Course Committee
  4. 4. The R&A Golf Course Committee
  5. 5. The R&A Golf Course Committee
  6. 6. The R&A Golf Course Committee
  7. 7. The R&A Golf Course Committee
  8. 8. “The 4 parameters of sustainability”The R&A Golf Course Committee
  9. 9. The R&A Golf Course Committee
  10. 10. “Sustainability” in the real world? • We are here to discuss the ‘business’ of golf • What can ‘sustainability’ actually offer? • What value can sustainability bring? The R&A Golf Course Committee
  11. 11. “Sustainable business”?The right people, making the right decisions, with the right resources, at the right time The R&A Golf Course Committee
  12. 12. Information is key The R&A Golf Course Committee
  13. 13. Planning If we don’t know where we’re going, how will we know when we get there?The R&A Golf Course Committee
  14. 14. And times are hard at present! The R&A Golf Course Committee
  15. 15. How can we acquire better information in order toimprove decision making? We need to: • Record • Review • Analyse • Evaluate what we’re doing and how we’re doing itThe R&A Golf Course Committee
  16. 16. The R&A Golf Course Committee
  17. 17. What can The R&A offer? The R&A Golf Course Committee
  18. 18. What is it? A free, online, digital business management tool for golf courses The R&A Golf Course Committee
  19. 19. Who is it for? The ‘decision makers’ at golf facilities: • Owners • Board/Committee Members • General Managers • Club Managers/Secretaries • Course Managers/Head Greenkeepers/Superintendents • Club Professionals The R&A Golf Course Committee
  20. 20. Why? Thoroughly researched To raise awareness of the business benefits of sustainable management To enhance capacity to initiate and drive changeThe R&A Golf Course Committee
  21. 21. What does it do? Business focused tool Users record high-level management information Production of instantaneous management reports to assist with the decision making process i.e. What are we earning? What are we spending? Why and where? How can we improve? Anonymous comparisons with other similar golf courses in the same country i.e. How are we performing in relation to our peers/competitors? The R&A Golf Course Committee
  22. 22. The R&A Golf Course Committee
  23. 23. The R&A Golf Course Committee
  24. 24. The R&A Golf Course Committee
  25. 25. The R&A Golf Course Committee
  26. 26. The R&A Golf Course Committee
  27. 27. The R&A Golf Course Committee
  28. 28. The R&A Golf Course Committee
  29. 29. The R&A Golf Course Committee
  30. 30. The R&A Golf Course Committee
  31. 31. The R&A Golf Course Committee
  32. 32. Key features? Free Anonymous Secure Quick Intuitive Useful reporting Useful comparisons Mobile optimised Launching in January 2013 The R&A Golf Course Committee
  33. 33. Summary? • Sustainability is far more than just an environmental agenda • Strategic business concepts and methods • Forward planning and future-proofing • Effective integration is reliant on high level information management • CourseTracker is a free and intuitive new tool to help support the decision making process. Available January 2013 The R&A Golf Course Committee
  34. 34. Thank youThe R&A Golf Course Committee
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