dailyfeats presentation with Veer Gidwaney


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  • We face challenges that threaten the foundations of our society. We eat too much junk food.
  • We watch too much junk TV.
  • We buy too much junk.
  • We treat our environment like a junkyard.
  • And often we treat ourselves and each other like garbage in the yard. These challenges, together, define our future.  At stake is our health, our wealth, our emotional wellbeing. The strength of our families and our communities.  Our planet is at stake.
  • dailyfeats presentation with Veer Gidwaney

    1. 1.
    2. 2. We’re in the business of <br />helping people <br />take small steps <br />for big change<br />
    3. 3. A Bit About Me<br />Veer Gidwaney, CEO<br />Immigrant parents from India and UK<br />Grew up in Canada, mainly Edmonton<br />Dropped out of Business School at Western Ontario<br />Co-Founder and CEO of Control-F1<br />Venture backed, ~40 employees, ~100 customers<br />Acquired by CA, Inc.<br />E&Y Entrepreneur of the Year Finalist, Maclean’s Magazine ‘Top 25 Under 30’ <br />
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    8. 8.
    9. 9. The Challenges<br />Threaten the foundations of our society<br />At stake is our health, our wealth, our emotional wellbeing, the strength of our families and communities <br />Our Beliefs<br />Behavior change starts with small acts<br />To create big change, to make a movement, organizations that touch the masses every single day need to get involved<br />The Challenges and Our Beliefs<br />
    10. 10. DailyFeats’ Mission<br />To help people live better<br />
    11. 11. DailyFeats’ Vision<br />A world where peoplereach their potential every day<br />
    12. 12. DailyFeats’ Vision<br />A world where peoplereach their potential every day<br />
    13. 13. DailyFeats’ Vision<br />A world where peoplereach their potential every day<br />
    14. 14. There are hundreds of positive actions tocheck in<br />
    15. 15. Your Life Score helps you track your progress<br />
    16. 16. Challenges motivate you to do more good<br />
    17. 17. There are multiple ways tocheck in<br /><br />Web<br /><br />SMS<br /><br /><br /><br />Foursquare<br />Email<br />Mobile Web & Apps<br /><br />API<br />
    18. 18. 50-Point Week<br />1 PT<br />2 PTS<br />5 PTS<br />2 PTS<br />10 PTS<br />3 PTS<br />You can earnpoints for doing good<br />
    19. 19. Members earnrewardsfor taking positive actions<br />Over100,000 local rewards<br />available for redemption<br />50 points / week = <br />~$200 of value per year<br />Fitness studios<br />Parks<br />Museums<br />Bowling alleys<br />Local restaurants<br />
    20. 20. Coalition Strategy<br />Developing a coalition of like-minded partners who want to associate their brands with people living healthier and happier lives<br />Sponsor feats that align with their brand purpose<br />Promote and market their sponsored feats to customers and supporters<br />Offer rewards that drive measurable ROI <br />
    21. 21. Branded Feats - Retailer<br />
    22. 22. Branded Feats – Service Provider<br />
    23. 23. Partners Secured<br />
    24. 24. Economics and Pricing Dynamics<br />Sponsorship Fee: $150,000 per year<br />Membership Fee: $0.03 per member per year<br />Rewards Fee: $0.10 per reward redeemed<br />
    25. 25. Marketing Strategy<br /><ul><li>Optimize the product to encourage sharing and virality
    26. 26. Collaborate with partners to integrate DailyFeats into existing and new marketing programs and campaigns, using digital media, traditional approaches and PR
    27. 27. State by state neighborhood program to engage local influencers, community organizers and leaders in politics and faith to spread the word about DailyFeats, including with local press</li></li></ul><li>Value for Members<br />
    28. 28. Value for Members<br />
    29. 29. Value for Members<br />
    30. 30. Advice<br />Big Vision<br />Top Notch Team<br />Mentors<br />True North Alignment<br />
    31. 31. True North<br />
    32. 32. THANK YOU<br />
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