dailyfeats presentation with Veer Gidwaney

We’re in the business of
helping people
take small steps
for big change

A Bit About Me
Veer Gidwaney, CEO
Immigrant parents from India and UK
Grew up in Canada, mainly Edmonton
Dropped out of Business School at Western Ontario
Co-Founder and CEO of Control-F1
Venture backed, ~40 employees, ~100 customers
Acquired by CA, Inc.
E&Y Entrepreneur of the Year Finalist, Maclean’s Magazine ‘Top 25 Under 30’

The Challenges
Threaten the foundations of our society
At stake is our health, our wealth, our emotional wellbeing, the strength of our families and communities
Our Beliefs
Behavior change starts with small acts
To create big change, to make a movement, organizations that touch the masses every single day need to get involved
The Challenges and Our Beliefs

DailyFeats’ Mission
To help people live better

DailyFeats’ Vision
A world where peoplereach their potential every day

There are hundreds of positive actions tocheck in

Your Life Score helps you track your progress

Challenges motivate you to do more good

There are multiple ways tocheck in

Web

SMS



Foursquare
Email
Mobile Web & Apps

API

50-Point Week
1 PT
2 PTS
5 PTS
2 PTS
10 PTS
3 PTS
You can earnpoints for doing good

Members earnrewardsfor taking positive actions
Over100,000 local rewards
available for redemption
50 points / week =
~$200 of value per year
Fitness studios
Parks
Museums
Bowling alleys
Local restaurants

Coalition Strategy
Developing a coalition of like-minded partners who want to associate their brands with people living healthier and happier lives
Sponsor feats that align with their brand purpose
Promote and market their sponsored feats to customers and supporters
Offer rewards that drive measurable ROI

Branded Feats - Retailer

Branded Feats – Service Provider

Partners Secured

Economics and Pricing Dynamics
Sponsorship Fee: $150,000 per year
Membership Fee: $0.03 per member per year
Rewards Fee: $0.10 per reward redeemed

Marketing Strategy
Optimize the product to encourage sharing and virality
Collaborate with partners to integrate DailyFeats into existing and new marketing programs and campaigns, using digital media, traditional approaches and PR
State by state neighborhood program to engage local influencers, community organizers and leaders in politics and faith to spread the word about DailyFeats, including with local press

Value for Members

Advice
Big Vision
Top Notch Team
Mentors
True North Alignment

True North

THANK YOU

dailyfeats presentation with Veer Gidwaney

by EFactor Global on Jun 23, 2011

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dailyfeats presentation with Veer Gidwaney — Presentation Transcript