Our Job: Help C-Suite to Make Well-Informed DecisionsFilter through the huge amount of information and turn it into clear,straightforward recommendations that help them make the right decisions
• Designation: Inform, Consult,Decide• Time maximum perengagement• Meeting Evaluator analysessuccess of presentation“When I consult with CEOs, factsand data are background materialsthat inform a confidentrecommendation about what itmeans for the business. I don’tclutter my presentation with a lotof facts and theory, although I haveeverything on hand for use, ifneeded. I want to get to a quickdecision.”- John Onoda, former head ofcommunications at General Motors, Visaand Levis
• Y2K committee: MC, Banks,Merchants, Government –different needs and viewpoints• CTO as an ally in the room – usethose allies to help sell yourproposition• Human stories help bring statisticsto life– don’t just use data
RetainingInformation Cognitive LoadFirst/Last 5HabituationThree-day retention357-810No matter how intelligent or engaged our audience is, there are limits to the amountof information people can absorb in a given time frame. Research gives us someinsightful guidelines on how to – and how much to – present.
Recap/ Learnings:• Win before the presentation starts: Ensure youunderstand your audience and their perspectives• Clear, essential & consistent: Communicate onlywhat is necessary, and repeat what is important• Collaborate & engage: Leverage any allies andengage the audience in the discussion• Stories, not just data: Data is not enough. Tellstories that bring your information to life• Link to the big picture: Senior executives have along-term view; make sure you communicatewith their viewpoint in mind
Edward F. Dixonedward.email@example.com+966 55 193 7407