pwcom.co.ukCIPR Social Summer #ciprsm, 21 June 2012                 Wikipedia 101: The basics            by Paul Wilkinson...
pwcom.co.uk    Welcome and introductions    Wikis and Wikimedia projects    What is Wikipedia?    The Five Pillars of Wiki...
pwcom.co.uk    Introductions                           © pwcom.co.uk 20123
pwcom.co.uk    Wiki            … a website which allows its users to       add, modify, or delete its content via a      ...
pwcom.co.uk    Wikiprojects                          © pwcom.co.uk 20125
pwcom.co.uk    What is Wikipedia?             a free, collaboratively edited and        multilingual Internet encyclopedi...
pwcom.co.uk    Wikipedia in numbers     How many Wikipedias?           285     Global ranking on internet?    6th     Esti...
pwcom.co.uk    Wikipedia in numbers                                  © pwcom.co.uk 20128
pwcom.co.uk    The Five Pillars of Wikipedia    1. Wikipedia is an encyclopaedia     It is not a soapbox, an advertising  ...
pwcom.co.uk     The Five Pillars of Wikipedia     2. Wikipedia is written from a neutral       point of view      … explai...
pwcom.co.uk     The Five Pillars of Wikipedia     3. Wikipedia is free content that anyone       can edit, use, modify, an...
pwcom.co.uk     The Five Pillars of Wikipedia     4. Editors should interact with each other       in a respectful and civ...
pwcom.co.uk     The Five Pillars of Wikipedia     5. Wikipedia does not have firm rules      Rules … are not carved in sto...
pwcom.co.uk     The Core Content Policies     Three principal core policies:             neutral point of view          ...
pwcom.co.uk     The Core Content Policies     1. neutral point of view      All Wikipedia articles and other      encyclop...
pwcom.co.uk     The Core Content Policies     2. verifiability       Material challenged or likely to be       challenged,...
pwcom.co.uk     The Core Content Policies     3. no original research      Wikipedia does not publish original      though...
pwcom.co.uk     Another important guideline     Notability      … a test used by editors to decide      whether a topic ca...
pwcom.co.uk     The CIPR Wikipedia best practice guidelines                                             © pwcom.co.uk 201219
pwcom.co.uk     The CIPR Wikipedia best practice guidelines     Augment:             FSA, ABPI, etc             CIPR cod...
pwcom.co.uk     The CIPR Wikipedia best practice guidelines                Material in Wikipedia articles should be      ...
pwcom.co.uk     The CIPR Wikipedia best practice guidelines              Ask for help              Operate within the sy...
pwcom.co.uk     Guide to Conflict of Interest on Wikipedia               Subjects require significant coverage in indepen...
pwcom.co.uk     The CIPR Wikipedia best practice guidelines     Includes:             A Step-by-Step Guide: How to improv...
pwcom.co.uk     Editing Wikipedia     Create user account (username policy)     Add some detail to your user page         ...
pwcom.co.uk            © pwcom.co.uk 201226
pwcom.co.uk     Editing Wikipedia     Create user account (username policy)     Add some detail to your user page     Each...
pwcom.co.uk     Editing Wikipedia     Create user account (username policy)     Add some detail to your user page     Each...
pwcom.co.uk     Practice drafting, editing here                                              © pwcom.co.uk 201229
pwcom.co.uk     Set how you want     Wikipedia interface     to work                © pwcom.co.uk 201230
pwcom.co.uk     Editing Wikipedia                         Even a long watchlist                         doesnt always     ...
pwcom.co.uk     Your user contributions     are all viewable by other     Wikipedia users                    © pwcom.co.uk...
pwcom.co.uk     Example article                   © pwcom.co.uk 201233
pwcom.co.uk     Editing example article                               © pwcom.co.uk 201234
pwcom.co.uk     Summarise     your edits     before saving                            © pwcom.co.uk 201235
pwcom.co.uk     Revision history     also gives access     to other useful data                 © pwcom.co.uk 201236
pwcom.co.uk     Contributors,     User edits,     No. of watchers     - all helpful in identifying editors                ...
pwcom.co.uk     Number of views of     recently created     example article                  © pwcom.co.uk 201238
pwcom.co.uk     Editing     CIPR guide             User             Edit/save             Discuss                      ...
pwcom.co.ukCIPR Social Summer #ciprsm, 21 June 2012                        Thank you               Contact: Paul Wilkinson...
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Wikipedia basics

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Presentation given by Paul Wilkinson at CIPR HQ in London on 21 June 2012 (part of CIPR 'social summer' season). Paul defines Wikis, looks at other Wiki projects before focusing on Wikipedia. He covers the Five Pillars, and core content policies before briefly describing the CIPR Wikipedia guidance and then looking at the editing interface.

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Wikipedia basics

  1. 1. pwcom.co.ukCIPR Social Summer #ciprsm, 21 June 2012 Wikipedia 101: The basics by Paul Wilkinson (@EEPaul) BA PhD, DipPR, FCIPR CIPR Approved Trainer
  2. 2. pwcom.co.uk Welcome and introductions Wikis and Wikimedia projects What is Wikipedia? The Five Pillars of Wikipedia The Core Content Policies The CIPR Wikipedia best practice guidelines Editing Wikipedia © pwcom.co.uk 20122
  3. 3. pwcom.co.uk Introductions © pwcom.co.uk 20123
  4. 4. pwcom.co.uk Wiki  … a website which allows its users to add, modify, or delete its content via a web browser using a simplified markup language or a rich-text editor  First Wiki created in 1994 by Ward Cunningham  Wiki = Hawaiian for "fast" or "quick" © pwcom.co.uk 20124
  5. 5. pwcom.co.uk Wikiprojects © pwcom.co.uk 20125
  6. 6. pwcom.co.uk What is Wikipedia?  a free, collaboratively edited and multilingual Internet encyclopedia  supported by the Wikimedia Foundation  22 million articles  c. 100,000 regularly active contributors  launched in January 2001 by Jimmy Wales and Larry Sanger6  runs on free, open source software © pwcom.co.uk 2012
  7. 7. pwcom.co.uk Wikipedia in numbers How many Wikipedias? 285 Global ranking on internet? 6th Estimated number of readers? 365m Total pageviews per month? 12bn Articles in English edition 3.98m Pageviews in USA per month? 2.8bn Pageviews in UK per month? 632m © pwcom.co.uk 20127
  8. 8. pwcom.co.uk Wikipedia in numbers © pwcom.co.uk 20128
  9. 9. pwcom.co.uk The Five Pillars of Wikipedia 1. Wikipedia is an encyclopaedia It is not a soapbox, an advertising platform, a vanity press, an experiment in anarchy or democracy, an indiscriminate collection of information, or a web directory. © pwcom.co.uk 20129
  10. 10. pwcom.co.uk The Five Pillars of Wikipedia 2. Wikipedia is written from a neutral point of view … explain the major points in a balanced and impartial manner... strive for verifiable accuracy... cite verifiable, authoritative sources ... © pwcom.co.uk 201210
  11. 11. pwcom.co.uk The Five Pillars of Wikipedia 3. Wikipedia is free content that anyone can edit, use, modify, and distribute Respect copyright laws ... do not plagiarize sources … no editor owns any article ... all contributions can and will be mercilessly edited and redistributed. © pwcom.co.uk 201211
  12. 12. pwcom.co.uk The Five Pillars of Wikipedia 4. Editors should interact with each other in a respectful and civil manner Respect and be polite ... Apply Wikipedia etiquette, avoid personal attacks and edit wars... Be open and welcoming, and assume good faith on the part of others. © pwcom.co.uk 201212
  13. 13. pwcom.co.uk The Five Pillars of Wikipedia 5. Wikipedia does not have firm rules Rules … are not carved in stone ... wording and interpretation are likely to change over time. Be bold (but not reckless) in updating articles ... do not worry about making mistakes. © pwcom.co.uk 201213
  14. 14. pwcom.co.uk The Core Content Policies Three principal core policies:  neutral point of view  verifiability  no original research © pwcom.co.uk 201214
  15. 15. pwcom.co.uk The Core Content Policies 1. neutral point of view All Wikipedia articles and other encyclopedic content must be written from a neutral point of view, representing significant views fairly, proportionately and without bias. © pwcom.co.uk 201215
  16. 16. pwcom.co.uk The Core Content Policies 2. verifiability Material challenged or likely to be challenged, and all quotations, must be attributed to a reliable, published source. © pwcom.co.uk 201216
  17. 17. pwcom.co.uk The Core Content Policies 3. no original research Wikipedia does not publish original thought: all material in Wikipedia must be attributable to a reliable, published source. © pwcom.co.uk 201217
  18. 18. pwcom.co.uk Another important guideline Notability … a test used by editors to decide whether a topic can have its own article. Information on Wikipedia must be verifiable; if no reliable third-party sources can be found on a topic, then it should not have a separate article. © pwcom.co.uk 201218
  19. 19. pwcom.co.uk The CIPR Wikipedia best practice guidelines © pwcom.co.uk 201219
  20. 20. pwcom.co.uk The CIPR Wikipedia best practice guidelines Augment:  FSA, ABPI, etc  CIPR code of conduct  CIPR social media guidance © pwcom.co.uk 201220
  21. 21. pwcom.co.uk The CIPR Wikipedia best practice guidelines  Material in Wikipedia articles should be reference-quality information. Nothing else.  Besides the skills needed to write in that fashion, what is needed to participate successfully in the site is a set of social and collaborative talents. © pwcom.co.uk 201221
  22. 22. pwcom.co.uk The CIPR Wikipedia best practice guidelines  Ask for help  Operate within the system  Be honest and open at all times.  Understand the complaints system  Be patient and reasonable  Use good judgement  Handle conflict of interest © pwcom.co.uk 201222
  23. 23. pwcom.co.uk Guide to Conflict of Interest on Wikipedia  Subjects require significant coverage in independent reliable sources.  Your role is to inform and reference, not promote or sell.  Write without bias, as if you dont work for the company or personally know the subject.  State facts and statistics, dont be vague or general.  Take time to get sources and policy right and your content will last.  Be transparent about your conflict of interest  Get neutral, uninvolved, disinterested editors to review your content  Work with the community and well work with you.  Communicate, communicate, communicate. © pwcom.co.uk 201223
  24. 24. pwcom.co.uk The CIPR Wikipedia best practice guidelines Includes:  A Step-by-Step Guide: How to improve articles  Dos  Donts To be published c. 27 June 2012 © pwcom.co.uk 201224
  25. 25. pwcom.co.uk Editing Wikipedia Create user account (username policy) Add some detail to your user page © pwcom.co.uk 201225
  26. 26. pwcom.co.uk © pwcom.co.uk 201226
  27. 27. pwcom.co.uk Editing Wikipedia Create user account (username policy) Add some detail to your user page Each user also has a talk page © pwcom.co.uk 201227
  28. 28. pwcom.co.uk Editing Wikipedia Create user account (username policy) Add some detail to your user page Each user also has ... © pwcom.co.uk 201228
  29. 29. pwcom.co.uk Practice drafting, editing here © pwcom.co.uk 201229
  30. 30. pwcom.co.uk Set how you want Wikipedia interface to work © pwcom.co.uk 201230
  31. 31. pwcom.co.uk Editing Wikipedia Even a long watchlist doesnt always highlight lots of edits © pwcom.co.uk 201231
  32. 32. pwcom.co.uk Your user contributions are all viewable by other Wikipedia users © pwcom.co.uk 201232
  33. 33. pwcom.co.uk Example article © pwcom.co.uk 201233
  34. 34. pwcom.co.uk Editing example article © pwcom.co.uk 201234
  35. 35. pwcom.co.uk Summarise your edits before saving © pwcom.co.uk 201235
  36. 36. pwcom.co.uk Revision history also gives access to other useful data © pwcom.co.uk 201236
  37. 37. pwcom.co.uk Contributors, User edits, No. of watchers - all helpful in identifying editors © pwcom.co.uk 201237
  38. 38. pwcom.co.uk Number of views of recently created example article © pwcom.co.uk 201238
  39. 39. pwcom.co.uk Editing CIPR guide  User  Edit/save  Discuss © pwcom.co.uk 201239
  40. 40. pwcom.co.ukCIPR Social Summer #ciprsm, 21 June 2012 Thank you Contact: Paul Wilkinson Website: www.pwcom.co.uk Blog: www.blog.pwcom.co.uk Email: paul.wilkinson@pwcom.co.uk Tel: +44 (0)20 8858 1104 mob: 07788 445920 Twitter: @EEPaul Wikipedia: Paul W

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