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Wikipedia basics

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Presentation given by Paul Wilkinson at CIPR HQ in London on 21 June 2012 (part of CIPR 'social summer' season). Paul defines Wikis, looks at other Wiki projects before focusing on Wikipedia. He …

Presentation given by Paul Wilkinson at CIPR HQ in London on 21 June 2012 (part of CIPR 'social summer' season). Paul defines Wikis, looks at other Wiki projects before focusing on Wikipedia. He covers the Five Pillars, and core content policies before briefly describing the CIPR Wikipedia guidance and then looking at the editing interface.

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  • 1. pwcom.co.ukCIPR Social Summer #ciprsm, 21 June 2012 Wikipedia 101: The basics by Paul Wilkinson (@EEPaul) BA PhD, DipPR, FCIPR CIPR Approved Trainer
  • 2. pwcom.co.uk Welcome and introductions Wikis and Wikimedia projects What is Wikipedia? The Five Pillars of Wikipedia The Core Content Policies The CIPR Wikipedia best practice guidelines Editing Wikipedia © pwcom.co.uk 20122
  • 3. pwcom.co.uk Introductions © pwcom.co.uk 20123
  • 4. pwcom.co.uk Wiki  … a website which allows its users to add, modify, or delete its content via a web browser using a simplified markup language or a rich-text editor  First Wiki created in 1994 by Ward Cunningham  Wiki = Hawaiian for "fast" or "quick" © pwcom.co.uk 20124
  • 5. pwcom.co.uk Wikiprojects © pwcom.co.uk 20125
  • 6. pwcom.co.uk What is Wikipedia?  a free, collaboratively edited and multilingual Internet encyclopedia  supported by the Wikimedia Foundation  22 million articles  c. 100,000 regularly active contributors  launched in January 2001 by Jimmy Wales and Larry Sanger6  runs on free, open source software © pwcom.co.uk 2012
  • 7. pwcom.co.uk Wikipedia in numbers How many Wikipedias? 285 Global ranking on internet? 6th Estimated number of readers? 365m Total pageviews per month? 12bn Articles in English edition 3.98m Pageviews in USA per month? 2.8bn Pageviews in UK per month? 632m © pwcom.co.uk 20127
  • 8. pwcom.co.uk Wikipedia in numbers © pwcom.co.uk 20128
  • 9. pwcom.co.uk The Five Pillars of Wikipedia 1. Wikipedia is an encyclopaedia It is not a soapbox, an advertising platform, a vanity press, an experiment in anarchy or democracy, an indiscriminate collection of information, or a web directory. © pwcom.co.uk 20129
  • 10. pwcom.co.uk The Five Pillars of Wikipedia 2. Wikipedia is written from a neutral point of view … explain the major points in a balanced and impartial manner... strive for verifiable accuracy... cite verifiable, authoritative sources ... © pwcom.co.uk 201210
  • 11. pwcom.co.uk The Five Pillars of Wikipedia 3. Wikipedia is free content that anyone can edit, use, modify, and distribute Respect copyright laws ... do not plagiarize sources … no editor owns any article ... all contributions can and will be mercilessly edited and redistributed. © pwcom.co.uk 201211
  • 12. pwcom.co.uk The Five Pillars of Wikipedia 4. Editors should interact with each other in a respectful and civil manner Respect and be polite ... Apply Wikipedia etiquette, avoid personal attacks and edit wars... Be open and welcoming, and assume good faith on the part of others. © pwcom.co.uk 201212
  • 13. pwcom.co.uk The Five Pillars of Wikipedia 5. Wikipedia does not have firm rules Rules … are not carved in stone ... wording and interpretation are likely to change over time. Be bold (but not reckless) in updating articles ... do not worry about making mistakes. © pwcom.co.uk 201213
  • 14. pwcom.co.uk The Core Content Policies Three principal core policies:  neutral point of view  verifiability  no original research © pwcom.co.uk 201214
  • 15. pwcom.co.uk The Core Content Policies 1. neutral point of view All Wikipedia articles and other encyclopedic content must be written from a neutral point of view, representing significant views fairly, proportionately and without bias. © pwcom.co.uk 201215
  • 16. pwcom.co.uk The Core Content Policies 2. verifiability Material challenged or likely to be challenged, and all quotations, must be attributed to a reliable, published source. © pwcom.co.uk 201216
  • 17. pwcom.co.uk The Core Content Policies 3. no original research Wikipedia does not publish original thought: all material in Wikipedia must be attributable to a reliable, published source. © pwcom.co.uk 201217
  • 18. pwcom.co.uk Another important guideline Notability … a test used by editors to decide whether a topic can have its own article. Information on Wikipedia must be verifiable; if no reliable third-party sources can be found on a topic, then it should not have a separate article. © pwcom.co.uk 201218
  • 19. pwcom.co.uk The CIPR Wikipedia best practice guidelines © pwcom.co.uk 201219
  • 20. pwcom.co.uk The CIPR Wikipedia best practice guidelines Augment:  FSA, ABPI, etc  CIPR code of conduct  CIPR social media guidance © pwcom.co.uk 201220
  • 21. pwcom.co.uk The CIPR Wikipedia best practice guidelines  Material in Wikipedia articles should be reference-quality information. Nothing else.  Besides the skills needed to write in that fashion, what is needed to participate successfully in the site is a set of social and collaborative talents. © pwcom.co.uk 201221
  • 22. pwcom.co.uk The CIPR Wikipedia best practice guidelines  Ask for help  Operate within the system  Be honest and open at all times.  Understand the complaints system  Be patient and reasonable  Use good judgement  Handle conflict of interest © pwcom.co.uk 201222
  • 23. pwcom.co.uk Guide to Conflict of Interest on Wikipedia  Subjects require significant coverage in independent reliable sources.  Your role is to inform and reference, not promote or sell.  Write without bias, as if you dont work for the company or personally know the subject.  State facts and statistics, dont be vague or general.  Take time to get sources and policy right and your content will last.  Be transparent about your conflict of interest  Get neutral, uninvolved, disinterested editors to review your content  Work with the community and well work with you.  Communicate, communicate, communicate. © pwcom.co.uk 201223
  • 24. pwcom.co.uk The CIPR Wikipedia best practice guidelines Includes:  A Step-by-Step Guide: How to improve articles  Dos  Donts To be published c. 27 June 2012 © pwcom.co.uk 201224
  • 25. pwcom.co.uk Editing Wikipedia Create user account (username policy) Add some detail to your user page © pwcom.co.uk 201225
  • 26. pwcom.co.uk © pwcom.co.uk 201226
  • 27. pwcom.co.uk Editing Wikipedia Create user account (username policy) Add some detail to your user page Each user also has a talk page © pwcom.co.uk 201227
  • 28. pwcom.co.uk Editing Wikipedia Create user account (username policy) Add some detail to your user page Each user also has ... © pwcom.co.uk 201228
  • 29. pwcom.co.uk Practice drafting, editing here © pwcom.co.uk 201229
  • 30. pwcom.co.uk Set how you want Wikipedia interface to work © pwcom.co.uk 201230
  • 31. pwcom.co.uk Editing Wikipedia Even a long watchlist doesnt always highlight lots of edits © pwcom.co.uk 201231
  • 32. pwcom.co.uk Your user contributions are all viewable by other Wikipedia users © pwcom.co.uk 201232
  • 33. pwcom.co.uk Example article © pwcom.co.uk 201233
  • 34. pwcom.co.uk Editing example article © pwcom.co.uk 201234
  • 35. pwcom.co.uk Summarise your edits before saving © pwcom.co.uk 201235
  • 36. pwcom.co.uk Revision history also gives access to other useful data © pwcom.co.uk 201236
  • 37. pwcom.co.uk Contributors, User edits, No. of watchers - all helpful in identifying editors © pwcom.co.uk 201237
  • 38. pwcom.co.uk Number of views of recently created example article © pwcom.co.uk 201238
  • 39. pwcom.co.uk Editing CIPR guide  User  Edit/save  Discuss © pwcom.co.uk 201239
  • 40. pwcom.co.ukCIPR Social Summer #ciprsm, 21 June 2012 Thank you Contact: Paul Wilkinson Website: www.pwcom.co.uk Blog: www.blog.pwcom.co.uk Email: paul.wilkinson@pwcom.co.uk Tel: +44 (0)20 8858 1104 mob: 07788 445920 Twitter: @EEPaul Wikipedia: Paul W