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Social Media In The Construction Industry V2

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These are the slides for a talk I gave to the London Constructing Excellence Club on 9 February 2010 (a slightly expanded version of the slides used for the #SMAEC event on 3 February.

These are the slides for a talk I gave to the London Constructing Excellence Club on 9 February 2010 (a slightly expanded version of the slides used for the #SMAEC event on 3 February.

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  • Quick overview of this presentation.
  • All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use
  • Google profile. Whether you like it or not you have an online footprint. Mine is clear. I have taken steps to create a consistent online identity. SME – personal brand (punch above your weight)
  • These media are still important but we now have a growing range of additional , even alternative channels to communicate our messages and engage in conversations with customers and other influencers
  • Early websites
  • Collaboration with supply chain thru email, then other means Some estimate that social media will replace email in a few years. Analyst firm Gartner (Jan 2010) predicted: "By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.”
  • Hundreds of applications, in lots of categories 24 categories in Brian Solis’s’ Conversation prism
  • Remit Consulting pares number of categories down from 24 to 12
  • Let’s take a quick tour First off – discussion forums
  • Wrote about this in guest blog post on CE blog Suspect Paul Morrell’s first ever blog post
  • Network of contacts
  • Network of contacts
  • Now combining wider range of tools and techniques. Still have to be a good marketeer or PR operator. But need good knowledge of how to integrate SM tools into the communications mix
  • Now combining wider range of tools and techniques with event management – and adding capabilities such as broadcasting previously too expensive for most budgets.
  • Now combining wider range of tools and techniques with event management – and adding capabilities such as broadcasting previously too expensive for most budgets. My Slidecast got 481 views in the first week after it was published on SlideShare.
  • Case study of how established international AEC firm integrated Web 2.0 into its corporate communications. Corporate communications and HR teams recruited 20 bloggers worldwide. “ Blogger Manifesto” HOK Blog Policy – etiquette: confidentiality, professionalism, mutual respect and good taste. Two- day, in-person training session. Ongoing Training/Support Help Blog Weekly Blog Update posts edited for grammar, punctuation and spelling – never for content semi-annual WebEx meetings
  • Worked with HR department Identified a Facebook Queen (our youngest, 20-something team member) Managing the HOK Network channels is a team effort for the Corporate Communications group
  • The Facebook, VisualCV and LinkedIn pages, plus the small Opportunities search link on the home page, show that one purpose of the site is for recruitment, and the blog will at least give potential recruits – particularly those Generation Y people for whom social networks are important – a lot of additional information about what it’s like to work at HOK.
  • Corporate communications identified a Lord of the Flickr
  • With video an increasingly popular download online, a HOK YouTube channel was an obvious step
  • HOK powerpoint slide presentations are also available on a Slideshare page, ranging from project overviews to presentations about sustainability
  • In addition to a HOKNetwork corporate Twitter account, HOK also has a “chief executive Tweeter” @somechum Good example of: applying consistent branding across online channels Aligning corporate strategic objectives with online tactics Involving, educating and monitoring staff engagement with different channels How channels reinforce each other. Blogs reuse Flickr, YouTube, SlideShare, etc. Tweets about blog posts, about events, links to photos, etc
  • US survey (BtoB/ANA) : Facebook is the most-used social media site overall (74%), and enjoys high use among b-to-b marketers (60%).
  • US survey (BtoB/ANA) : 81% of b-to-b marketers cited LinkedIn, compared with just 25% of the b-to-c marketers.
  • If you spoke to people as advertisers do, you’d quickly get a punch in the mouth
  • Moving from tactical to strategic
  • From promotional focus to 4Ps Product (or service), price, place and promotion Now 4Ps, plus People / Participation
  • Customer service, niche experts, CEO, etc, etc
  • Long tail.
  • Content delivered in one form to one place – now content delivered in multiple forms anywhere, anytime (Martini)
  • Used to think of some campaigns at regional level. Now marcoms have global reach (though some tools also allow hyper-local – very targeted – reach, too)
  • Perceptions – positive/negative/ neutral; reach, influence, volume, trends Opportunities - – potential themes, targets, messages, categories, focus, niche expertise audience – are targets web 2.0-savvy, receptive? existing advocates – any current web 2.0 users / networks? It’s often easier to work with existing practitioners or communities than find new ones. resources – people, training, tools, time competitors – what are they doing? Lessons? corporate readiness – policies/procedures, IDs/domains/etc
  • March 2009 – as part of audit, looked at online Web 2.0 mentions of Crittall Windows
  • keep internal procedures up-to-date integrate offline PR/marketing – be consistent adapt strategy – may involve multiple channels/tools/ techniques. Not just marketing, not just PR employ ‘netiquette’ – web 2.0 is more immediate, more informal, more casual be responsive – timely engagement is vital remain transparent – honesty and integrity at all times recognise and reward involvement What are your strategic objectives? - brand recognition, client retention, customer service, lead generation, thought leadership (maybe all of these and more)
  • Campaign involved updates across numerous platforms, from existing website to profiles on social media sites Result: PR profile raised + increased website traffic
  • Participation, participation, participation! – but remember: ‘two ears, one mouth’. Listen and contribute in that proportion stay relevant – content is king, no ‘hard sell’, persevere feedback – report back external perceptions, testimonials, etc monitor, measure, adjust – track conversations, frequency of mentions, tone, etc. Amend messages or tactics where necessary
  • Looking back, planning ahead
  • start small – eg: Google Alerts to gather market intelligence, then - depending on strategy - maybe an internal wiki project, blog network, Facebook page
  • invest wisely – Many proven tools are low/no cost to start. Learning and using them, however, requires time , as does finding the right people to use them
  • If you have existing social media practitioners, seek to build on their experiences and skills
  • manage expectations – ensure clear policies are in place; don’t expect sudden impact (you’re changing behaviour not technologies)
  • identify issue(s), then respond (not vice versa) – eg: blog for a reason, not just because you can
  • – social media may change organisation dynamics; is your organisation ready to be more communicative?
  • spread the risk – many Web 2.0 tools are still early-stage. Not all of them will survive
  • monitor and moderate – ensure status updates, etc, are appropriate (ban spammers promptly) have policies in place governing employees online activities – protect you and sometimes protect them from themselves
  • bans don’t work – can even be counter-productive, preventing marketing people from monitoring brands in social networks, etc Mobile tools Drive people out of organisation or deter them from joining in the first place – would you ban people having pub conversations about your organisation?
  • you can’t ignore it – organisations need awareness/education whether they use social media or not – there is no Return on Ignoring If you ignore conversations among your customers, you lose information – and, remember, your competitors will be listening to your customers
  • Under Cover Boss (Channel Four TV) star told Financial Times….
  • Transcript

    • 1. Social media (Web 2.0) in the construction industry Paul Wilkinson (pwcom.co.uk)
    • 2.
      • Who am I?
      • Pre-web and Web 1.0
      • Web 2.0
        • What is Web 2.0 – a lightning tour
        • Web 2.0 – putting it all together
        • What’s changing? Why does Web 2.0 matter?
      • AEC 2.0: applying Web 2.0 to construction
        • audit, engage, influence, measure
      • Ten lessons learned
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS TODAY WHO, ME? CONTEXT TOUR
    • 3. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR YOU?
    • 4. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME?
    • 5.
      • Who am I?
      • worked in construction industry since 1987
        • in-house: Halcrow, Tarmac/Carillion, BIW
        • current/recent clients: BIW, Crittall, Constructing Excellence, Earthshine, Incite, Slider Studio, Woobius
      • author of book on construction collaboration technologies
      • Wikipedian (2003) , blogger (2005), Tweeter (2008)
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME?
    • 6.
      • ‘ Before web’
      • Print and face-to-face:
      • print advertising
      • brochures, magazines
      • PR, media relations
      • direct marketing
      • market research
      • events
      • Still important , but …
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME?
    • 7.
      • Web 1.0 - Mid 1990s …
      • first generation websites
      • static pages
      • HTML ‘brochure-ware’
      • later PDFs
      • limited interaction
      • email integration
      • no Google
      WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR PRE-WEB AGENDA WHO, ME?
    • 8.
      • Web 1.5 - late 1990s …
      • email … then (slowly)
      • shared drives
      • intranets
      • extranets
      • But still mainly information-centric – not people or conversation oriented
      WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR PRE-WEB AGENDA WHO, ME?
    • 9.
      • Web 2.0 - Definitions:
      • the use of web technologies and web design to enhance creativity, information sharing and collaboration among users.
      • “ People having conversations online”
      • aka ‘Enterprise 2.0’, ‘Social business’
      (Sources: Wikipedia ; Kaizo) WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR PRE-WEB AGENDA WHO, ME?
    • 10. WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR PRE-WEB AGENDA WHO, ME?
    • 11. WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR PRE-WEB AGENDA WHO, ME? (Source: Role of Social Media in Commercial Property RICS 2009 – Remit Consulting)
    • 12.
      • Discussion forums
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME?
    • 13.
      • Wikis
        • open – Wikipedia
        • organisation – RIBApedia
        • Internal
          • Fielden Clegg Bradley
        • Publications
          • BSD project wiki
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME?
    • 14.
      • Podcasts
      • Blogs
        • Individual
        • Corporate
        • Media tool
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME?
    • 15.
      • Blogs
      • “… conversations online”
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME?
    • 16.
      • Twitter
        • Personal
        • Corporate
        • media
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME?
    • 17.
      • Twitter (contd)
        • Lists, eg:
          • industry bodies
          • construction media
          • etc
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME?
    • 18.
      • RSS
        • RSS publishing, from:
          • Bloggers
          • Media
          • Corporate
          • Search
        • Feed-readers
          • local or web-based: Google Reader , etc
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 19.
      • Social networking
        • from personal (eg: Facebook ) …
        • to professional (less Facebook, more LinkedIn ) …
        • to AEC focused (some in Facebook, LinkedIn, or built on Ning , Elgg, socialGo)
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 20. PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 21. PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME? www.tcn.uk.com www.reorb.com
    • 22.
      • Collaboration spaces
        • generic: Huddle , Basecamp, etc
        • AEC focused:
          • eg: Asite, BIW, 4Projects, etc
          • some with “added Web 2.0”
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 23.
      • Tagging/sharing, eg
        • Delicious
        • Digg
        • Stumbleupon, etc
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 24.
      • Sharing:
        • Presentations
        • Travel tips
        • Reviews
        • Photos
        • Video
        • etc
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 25.
      • Location:
        • Real world
        • Augmented reality
        • Virtual world
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 26.
      • Changing PR
        • Digital news release issued as a webpage, linked via RSS or a URL
          • URL disseminated by email, Twitter, SMS, IM
          • easily monitored – eg: unique visitors, time on page, downloads
          • bespoke pages for different journalists – with different URLs for distribution
        • Easily bookmarked
        • Associated multimedia
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 27.
      • Changing events
        • Be2camp
        • Online and face-to-face
        • ‘ unconferences’
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 28.
      • Changing events
        • Real-time sharing
        • Real-time feedback
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 29.
      • Architect HOK
      • Life at HOK Blog
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 30.
      • Architect HOK
      • Blog
      • HOK careers
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 31.
      • Architect HOK
      • Blog
      • Facebook
      • LinkedIn
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 32.
      • Architect HOK
      • Blog
      • Facebook
      • LinkedIn
      • Flickr
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 33.
      • Architect HOK
      • Blog
      • Facebook
      • LinkedIn
      • Flickr
      • YouTube
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 34.
      • Architect HOK
      • Blog
      • Facebook
      • LinkedIn
      • Flickr
      • YouTube
      • Slideshare
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 35.
      • Architect HOK
      • Blog
      • Facebook
      • LinkedIn
      • Flickr
      • YouTube
      • Slideshare
      • Twitter
      • etc
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 36.
      • New AEC services, new opportunities
      • Examples:
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 37.
      • New AEC services, new opportunities
      • More examples:
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 38. … so what’s changed? PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Changing habits !
    • 39.
      • Why does Web 2.0 matter?
      • 70% UK homes now have internet access
      • 63% have broadband
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME?
    • 40.
      • Why does Web 2.0 matter?
      • biggest driver of UK mobile internet adoption is social media
      • 70% of daily mobile internet users use social media
      • Over 16m UK people accessed internet via mobile phone in December 2009. (excluding T-Mobile and 3)
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME?
    • 41.
      • Why does Web 2.0 matter?
      • 22 million UK people use Facebook
      • 50% of active users log into FB every day
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME?
    • 42.
      • Why does Web 2.0 matter?
      • In February 2009, one in 35 UK internet visits was to a specialist video website, up from one in 50 in February 2008.
      • YouTube had 62.9% of those visits.
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME?
    • 43.
      • Why does Web 2.0 matter?
      • the UK has the third most active Twitter population globally
      • in August 2009, there were over 2.4 million UK Twitter users
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME?
    • 44.
      • Why does Web 2.0 matter?
      • On 25 November 2009, LinkedIn gained its 3 millionth UK member
      • This was just two years after it reached one million
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME?
    • 45. … so what’s changed? PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? A Web 2.0 revolution!
    • 46. (Photos: Meir Sadan on Flickr ; kpwerker on Flickr PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … reading writing
    • 47. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … companies communities
    • 48. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … one-way two-way
    • 49. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … lecture conversation
    • 50. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … advertising word-of-mouth
    • 51. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … owning sharing
    • 52. … so what’s changed? PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Rethink Marketing!
    • 53. PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME? Traditional B2B marketing was Marketing 2.0 is becoming … tactical more strategic
    • 54. PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME? Traditional B2B marketing was often mainly promotion Marketing 2.0 is becoming … 4 (or 5) P’s
    • 55. PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME? Traditional B2B marketing was Marketing 2.0 is becoming … marketing dept only any/all parts of company
    • 56. PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME? Traditional B2B marketing was Marketing 2.0 is becoming … short term long term
    • 57. PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME? Traditional B2B marketing was Marketing 2.0 is becoming … static mobile
    • 58. PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME? Traditional B2B marketing was Marketing 2.0 is becoming … within boundaries across boundaries
    • 59.
      • AEC 2.0: Embracing Web 2.0
      • Audit
      • Engage
      • Influence
      • Measure
      • Some lessons learned
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA TOUR CONTEXT WHO, ME?
    • 60.
      • Audit
      • perceptions
      • opportunities
      • audience
      • existing advocates
      • resources
      • competitors
      • corporate readiness
      PRE-WEB WEB 2.0 LESSONS TOUR CONTEXT AEC 2.0 AGENDA WHO, ME?
    • 61.
      • Audit - Crittall Windows
      • 5 blog articles (Bloglines)
      • 15 YouTube videos
      • 173 photos on Flickr
      • 7 Wikipedia mentions
      • ex-employee Facebook group
      • 2 discussion board posts
      PRE-WEB WEB 2.0 LESSONS CONTEXT TOUR AEC 2.0 AGENDA WHO, ME?
    • 62.
      • audit – ‘Crittal’ Windows (ie: misspellings)
      • 16 blog articles (Google blogs search)
      • 18 more tagged photos on Flickr
      • 1 mention on Twitter
      • 16 discussion posts
      PRE-WEB WEB 2.0 LESSONS CONTEXT TOUR AEC 2.0 AGENDA WHO, ME?
    • 63.
      • Engage
      • update and communicate policy
      • integrate offline PR/marketing
      • adapt strategy
      • employ ‘netiquette’
      • be responsive
      • remain honest, transparent
      • recognise and reward engagement
      PRE-WEB WEB 2.0 LESSONS CONTEXT TOUR AEC 2.0 AGENDA WHO, ME?
    • 64.
      • Crittall
      • started blogger engagement …
      • … then started blog
      • RSS feed on website
      • @JohnKatCrittall on Twitter
      • LinkedIn company profile
      • Wikipedia edits
      • Crittall Facebook page
      • … and campaign gained media coverage (eg: Construction Manager , July 2009)
      PRE-WEB WEB 2.0 LESSONS CONTEXT TOUR AEC 2.0 AGENDA WHO, ME?
    • 65.
      • Influence
      • Participate
      • identify influencers and opinion-formers
      • establish and nurture relationships
      • stay relevant
      • feedback
      • monitor, adjust …
      PRE-WEB WEB 2.0 LESSONS CONTEXT TOUR AEC 2.0 AGENDA WHO, ME?
    • 66.
      • Measure
        • traffic to/from blogs, websites, etc
      PRE-WEB WEB 2.0 LESSONS CONTEXT TOUR AEC 2.0 AGENDA WHO, ME?
    • 67.
      • Measure
      • monitor social media ‘buzz’ (contd)
        • numbers: Twitter followers, YouTube views, blog comments, etc
        • but not just quantity – look at quality (eg: sentiment)
      • ‘ crowd-sourced’ feedback on company/products
      • customer loyalty, word of mouth recommendations
      • number of sales leads
      • improved recruitment
      • increased media coverage (eg: thought leadership)
      • brand equity
      PRE-WEB WEB 2.0 LESSONS CONTEXT TOUR AEC 2.0 AGENDA WHO, ME?
    • 68.
      • Ten lessons learned
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 69.
      • 1. start small
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 70.
      • 2. invest wisely
      • The tools may be free,
      • but finding the right people to use them properly takes time,
      • and time = money.
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 71.
      • 3. involve
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 72.
      • 4. manage expectations
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 73.
      • 5. identify issue(s), then respond
      PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
    • 74.
      • 6. identify the opportunities/risks
      PRE-WEB WEB 2.0 AEC 2.0 CONTEXT TOUR LESSONS AGENDA WHO, ME?
    • 75.
      • 7. spread the risk
      PRE-WEB WEB 2.0 AEC 2.0 CONTEXT TOUR LESSONS AGENDA WHO, ME?
    • 76.
      • 8. manage, monitor and moderate
      PRE-WEB WEB 2.0 AEC 2.0 CONTEXT TOUR LESSONS AGENDA WHO, ME?
    • 77.
      • 9. total bans don’t work
      PRE-WEB WEB 2.0 AEC 2.0 CONTEXT TOUR LESSONS AGENDA WHO, ME?
    • 78.
      • 10. you can’t ignore social media
      PRE-WEB WEB 2.0 AEC 2.0 CONTEXT TOUR LESSONS AGENDA WHO, ME? It’s about Return on Influence there is no Return on Ignoring
    • 79. If business leaders don’t engage directly with the public, someone else will. With the growth of social media, “citizen journalists” could be blogging and tweeting about your business. (Steve Martin, CEO, Clugston Construction) PRE-WEB WEB 2.0 AEC 2.0 CONTEXT TOUR LESSONS AGENDA WHO, ME?
    • 80. Thank you Contact: Paul Wilkinson Website: www.pwcom.co.uk Blog: www.pwcom.wordpress.com Email: [email_address] Tel: +44 (0)20 8858 1104 mob: 07788 445920 Twitter: @EEPaul http://www.google.com/profiles/paul.wilkinson19

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