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Social media, communications and sustainability

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Short presentation delivered on RIBA stand during Ecobuild trade show at London's ExCeL on 21 March 2012

Short presentation delivered on RIBA stand during Ecobuild trade show at London's ExCeL on 21 March 2012

Published in: Business, Technology

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  • All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use
  • Hundreds of applications, in lots of categories 24 categories in Brian Solis’s’ Conversation prism
  • Hundreds of applications, in lots of categories 24 categories in Brian Solis’s’ Conversation prism
  • US survey (BtoB/ANA) : Facebook is the most-used social media site overall (74%), and enjoys high use among b-to-b marketers (60%).
  • US survey (BtoB/ANA) : 81% of b-to-b marketers cited LinkedIn, compared with just 25% of the b-to-c marketers.
  • All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use
  • Now combining wider range of tools and techniques with event management – and adding capabilities such as broadcasting previously too expensive for most budgets. My Slidecast got 481 views in the first week after it was published on SlideShare.
  • Transcript

    • 1. pwcom.co.ukEcobuild BiteSized – March 2012 Social Media and Sustainability Communications Paul Wilkinson (pwcom.co.uk)
    • 2. 2
    • 3. video – mobile - telephones - ICQ - IM – email – EDMS - groupware – FTP – websites – texts - intranets – portals video-conferences number of tools – extranets – web-conferences – file-sharing (P2P) – discussion forums – homepages – wikis VOIP - podcasts - blogs – Twitter – RSS – Facebook – web communities – Apps - RFID - tags – Face-to-face Written word Telephone GPS – IoT – QR codes - mashups – Hand drawings Messengers Telegraph Telex virtual worlds – Physical Photography Fax Radio – TV Augmented reality Printing models computers – Web 3.0 – etc3 time
    • 4. • Web 2.0 or social media – What is it? • the use of web technologies and web design to enhance creativity, information sharing and collaboration among users. • “globally distributed, near instant, person to person conversations” “People having conversations online” (Sources: Wikipedia; Kaizo; Euan Semple)4
    • 5. 5
    • 6. 6
    • 7. 7
    • 8. Why does Web 2.0 matter? Di rea rect ore e M tiv l-ti … me r a c d ia ! inte me m ass8
    • 9. Why does Web 2.0 matter? • 800m global users = internet 2004 • 29.8m UK profiles • 58% of all UK people online • 52% of all UK social network visits9
    • 10. Why does Web 2.0 matter? • In November 2011, UK LinkedIn membership passed 8 million • Two thirds of UK professionals profiled • 25% of FTSE100 hire via LinkedIn • 6.1m UK visits per month10
    • 11. Why does Web 2.0 matter? • 175m+ registered accounts (100m active) • 250m Tweets/day (up from 2m/day in 2009) • c. 7m UK users • UK = 4th most active Twitter population • 3.4% of UK social network traffic • 24% UK smartphone users access Twitter11
    • 12. Why does Web 2.0 matter? 100m global users (July 2011-February 2012) Now adding 750,000+ users per day12
    • 13. Why does Worldwide Web 2.0 matter? • Smartphone sales (100m) passed sales of laptops (94m) in Q4 2010 • By 2014, mobile internet use will overtake desktop access But... • Only 20% of FTSE100 websites support mobile Source: Techcrunch13
    • 14. Why does Web 2.0 matter? • biggest driver of UK mobile internet adoption is social media • social networking services (57%), ahead of email (53%), search (42%) • 27% of UK population have smartphones Source: Ofcom Communications Market Report 201114
    • 15. 15
    • 16. 16
    • 17. • Changing meetings/events Hybrid = online + face-2-face • Real-time sharing/feedback • Multiple locations • We are all broadcasters now!17
    • 18. New construction communications…. A We rev b olu 2.0 tio n!18
    • 19. Changing AEC services, new opportunities Examples:19
    • 20. Woobius Eye (in Beta) • Share camera view remotely • Mark-up and discuss in real-time • Conference call • Literally “see what I mean?”20
    • 21. Woobius Showcase • Application to create iPhone/iPad apps for construction businesses • “portfolio in your pocket” • Innovation = differentiation21
    • 22. OpenBuildings.com • Crowd-sourced wiki about buildings • Facility for local consultation • Marketing platform • iPhone, Android apps22
    • 23. Clippings.com • A “Pinterest for AEC” • Crowd-sourcing design ideas • Marketing platform • expect Pinterest- style mobile apps soon23
    • 24. Location: • Augmented reality • Rich mobile information24
    • 25. Localism: • Democratic design • Community engagement25
    • 26. Bristol Water • Bentley Exor Street Works Manager • Streetworks map and register updated in real-time • Mash-up with traffic data • Public information26
    • 27. Supply chain, workforce and recycling management by location27
    • 28. Project manager diary as a blog? Multi-media: - photos - video - timeline28
    • 29. Senubo (in Beta) • Social business for construction • PC and smartphone • On-site data download and data capture • Real-time reporting and status updates29
    • 30. Real-time building services (or other) data “Internet of Things” Real-time feedback on building performance30
    • 31. Q&A Thank you Contact: Paul Wilkinson Website: www.pwcom.co.uk Tech blog: www.extranetevolution.com PR blog: www.blog.pwcom.co.uk Email: paul.wilkinson@pwcom.co.uk Tel: +44 (0)20 8858 1104 mob: 07788 445920 Twitter: @EEPaul http://www.google.com/profiles/paul.wilkinson1931

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