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Mobile and social media adoption in construction
 

Mobile and social media adoption in construction

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Why web 2.0 matters and what construction services have been developed to respond to the new opportunities presented by both mobile technologies and social media....

Why web 2.0 matters and what construction services have been developed to respond to the new opportunities presented by both mobile technologies and social media.

Presentation to COMIT (Construction Opportunities in Mobile IT) conference, held at UCL, London on 11 November 2011.

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  • All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use
  • Quick overview of this presentation.
  • Hundreds of applications, in lots of categories 24 categories in Brian Solis’s’ Conversation prism
  • Hundreds of applications, in lots of categories 24 categories in Brian Solis’s’ Conversation prism
  • Remit Consulting pares number of categories down from 24 to 12
  • US survey (BtoB/ANA) : Facebook is the most-used social media site overall (74%), and enjoys high use among b-to-b marketers (60%).
  • US survey (BtoB/ANA) : 81% of b-to-b marketers cited LinkedIn, compared with just 25% of the b-to-c marketers.
  • All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use
  • Now combining wider range of tools and techniques with event management – and adding capabilities such as broadcasting previously too expensive for most budgets. My Slidecast got 481 views in the first week after it was published on SlideShare.
  • Now combining wider range of tools and techniques with event management

Mobile and social media adoption in construction Mobile and social media adoption in construction Presentation Transcript

  • Mobile and social media adoption in construction Paul Wilkinson (pwcom.co.uk)
  •  
    • Who am I?
    • What is Web 2.0?
    • Why does Web 2.0 matter?
    • How are we applying Web 2.0 to construction?
    • Mobile Web 2.0 for construction
    • Who am I?
    • Author and technology consultant
    • B2B PR professional since 1987
      • in-house: Halcrow, Tarmac, BIW
      • consultancy clients, include: 4Projects, BIW, CodeBook, Sypro, tCn, Woobius
    • And in B2B, a Wikipedian (2003) , blogger (2005) and tweeter (2008)
  • video – mobile - telephones - ICQ - IM – email – EDMS - groupware – FTP – websites – texts - intranets – portals video-conferences – extranets – web-conferences – file-sharing (P2P) – discussion forums – homepages – wikis VOIP - podcasts - blogs – Twitter – RSS – Facebook – web communities – Apps - RFID - tags – GPS – IoT – QR codes - mashups – virtual worlds – Augmented reality – Web 3.0 – etc Face-to-face Hand drawings Physical models Telegraph Photography Written word Messengers Printing Telephone Telex Fax Radio – TV computers time number of tools
    • Web 2.0 or social media – What is it?
    ( Sources : Wikipedia ; Kaizo; Euan Semple) “ People having conversations online”
    • the use of web technologies and web design to enhance creativity, information sharing and collaboration among users.
    • “ globally distributed, near instant, person to person conversations”
  •  
  •  
  •  
  • (Source: Role of Social Media in Commercial Property RICS 2009 – Remit Consulting)
  • Why does Web 2.0 matter? More interactive mass media Direct… real-time!
    • Why does Web 2.0 matter?
    • 800m users = internet 2004
    • 29.8m UK profiles
    • 58% of all UK people online
    • 52% of all UK social network visits
    • Why does Web 2.0 matter?
    • In December 2010, LinkedIn passed five million UK members
    • One third of UK professionals profiled
    • 25% of FTSE100 hire via LinkedIn
    • 6.1m UK visits per month
    • Why does Web 2.0 matter?
    • 175m+ registered accounts (100m active)
    • c. 7m UK users
    • UK = third most active Twitter population
    • 3.4% of UK social network traffic
    • 24% UK smartphone users access Twitter
    • Why does Web 2.0 matter?
    • 40m global users (July-October 2011)
    • Why does Worldwide Web 2.0 matter?
    • Smartphone sales (100m) passed sales of laptops (94m) in Q4 2010
    • Smartphones = 24% of total mobile phone sales in Q1 2011 (c. half in Europe)
    • Forecast 420m sales 2011 ( 28% of global mobile market)
    • Source: Techcrunch
    • Why does Web 2.0 matter?
    • biggest driver of UK mobile internet adoption is social media
    • social networking services (57%), ahead of email (53%), search (42%)
    • 27% of UK population have smartphones
    • Source: Ofcom Communications Market Report 2011
    • Worldwide Web 2.0
    • 63m tablet sales in 2011
    • 2015: 326m
    • IOS 46%, Android 36% by 2015 Source: Gartner (Guardian, 22 September 2011)
  •  
    • Changing events
      • Hybrid = online + face-2-face
        • Real-time sharing/feedback
        • Multiple locations
    • We are all broadcasters now!
    • Changing events
      • Virtual events
        • virtual stands
        • no travel
        • interact online
  • New construction communications…. A Web 2.0 revolution!
    • Changing AEC services, new opportunities
    • Examples:
    • Woobius Eye (in Beta)
    • Share camera view remotely
    • Mark-up and discuss in real-time
    • Conference call
    • Literally “see what I mean?”
    • Woobius Showcase
    • Application to create iPhone/iPad apps for construction businesses
    • “ portfolio in your pocket”
    • Innovation = differentiation
    • OpenBuildings.com
    • Crowd-sourced wiki about buildings
    • Facility for local consultation
    • Marketing platform
    • iPhone, Android apps
    • SNOW Architects
    • Daqri.com mobile web app builder
    • Combines augmented reality and QR codes
    • iPhone, iPad, Android apps to view Microstation BIMs
    • Senubo (in Beta)
    • Social business for construction
    • PC and smartphone
    • On-site data download and data capture
    • Real-time reporting and status updates
    • Bristol Water
    • Bentley Exor Street Works Manager
    • Streetworks map and register updated in real-time
    • Mash-up with traffic data
    • Public information
  • Thank you Contact: Paul Wilkinson Website: www.pwcom.co.uk PR blog: www.blog.pwcom.co.uk Tech blog: www.extranetevolution.com Email: [email_address] Tel: +44 (0)20 8858 1104 mob: 07788 445920 Twitter: @EEPaul http://www.google.com/profiles/paul.wilkinson19