Online: the rise and rise Paul Wilkinson

‘ Before web’ Print and paper, face-to-face Print advertising Media relations and other PR Direct marketing Events – exhibitions, conferences, etc Still important, but from 1993 …

Print and paper, face-to-face

Print advertising

Media relations and other PR

Direct marketing

Events – exhibitions, conferences, etc

Still important, but from 1993 …

Web 1.0 Mid 1990s … first generation websites static pages instead of dynamic user-generated content HTML ‘brochure-ware’, later PDFs limited interaction with site visitors some integration with email

Mid 1990s …

first generation websites

static pages instead of dynamic user-generated content

HTML ‘brochure-ware’, later PDFs

limited interaction with site visitors

some integration with email

Web 1.5 Since late 1990s … Shared drives Intranets – closed internal websites Extranets – private websites shared, for example, among project team members

Since late 1990s …

Shared drives

Intranets – closed internal websites

Extranets – private websites shared, for example, among project team members

Web 2.0 – aka: social media Definitions: primarily internet- and mobile-based tools for sharing and discussing information among human beings the use of web technologies and web design to enhance creativity, information sharing and collaboration among users. “ People having conversations online” (Sources: Wikipedia ; Kaizo)

Definitions:

primarily internet- and mobile-based tools for sharing and discussing information among human beings

the use of web technologies and web design to enhance creativity, information sharing and collaboration among users.

“ People having conversations online”

Web 1.0 v Web 2.0 (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) sharing owning word-of-mouth advertising conversation lectures two-way one-way communities companies writing reading Web 2.0 is about … Web 1.0 was about …

Web 2.0 – a lightning tour Discussion forums (eg: Building , Contract Journal , Constructing Excellence ) Wikis open – Wikipedia organisation – RIBApedia internal - Fielden Clegg Bradley Blogs personal but work-related corporate media tool micro-blogging – Twitter “ Wisdom of crowds”

Discussion forums (eg: Building , Contract Journal , Constructing Excellence )

Wikis

open – Wikipedia

organisation – RIBApedia

internal - Fielden Clegg Bradley

Blogs

personal but work-related

corporate

media tool

micro-blogging – Twitter

Web 2.0 – a lightning tour Discussion forums Building Constructing Excellence Home pages Static to configurable iGoogle , Google Alerts Wikis Open - Wikipedia Organisation - RIBApedia Internal - Fielden Clegg Bradley Blogs Personal but work-related – eg: ExtranetEvolution.com Corporate – eg: SaaStainability.com Media tool – eg: ZeroChampion , The CJ Foreman , Brickonomics Micro-blogging – Twitter: personal , corporate , media “ Wisdom of crowds”

Discussion forums

Building

Constructing Excellence

Home pages

Static to configurable

iGoogle , Google Alerts

Wikis

Open - Wikipedia

Organisation - RIBApedia

Internal - Fielden Clegg Bradley

Blogs

Personal but work-related – eg: ExtranetEvolution.com

Corporate – eg: SaaStainability.com

Media tool – eg: ZeroChampion , The CJ Foreman , Brickonomics

Micro-blogging – Twitter: personal , corporate , media

Web 2.0 – a lightning tour RSS Feed-readers (local or web-based: Newsgator , Google Reader , etc) RSS publishing (from bloggers, media, corporate, search) Social networking From personal (MySpace, Bebo) … … to professional ( Facebook , LinkedIn ) … to networks/groups ( Ning ) Social search ( Wikia ) , tagging/sharing ( Del.icio.us , Digg, Mag.nolia) Sharing: Documents, presentations, etc (eg: Google Apps) Voice over IP - Skype Calendar - Google Calendar; fixing meetings ( Doodle ) Photos - Flickr Video - YouTube Stuff - Freecycle Mashups: Mapping (Google Maps), time-lines ( Dipity ) Virtual worlds – eg: Second Life

RSS

Feed-readers (local or web-based: Newsgator , Google Reader , etc)

RSS publishing (from bloggers, media, corporate, search)

Social networking

From personal (MySpace, Bebo) …

… to professional ( Facebook , LinkedIn ) … to networks/groups ( Ning )

Social search ( Wikia ) , tagging/sharing ( Del.icio.us , Digg, Mag.nolia)

Sharing:

Documents, presentations, etc (eg: Google Apps)

Voice over IP - Skype

Calendar - Google Calendar; fixing meetings ( Doodle )

Photos - Flickr

Video - YouTube

Stuff - Freecycle

Mashups: Mapping (Google Maps), time-lines ( Dipity )

Virtual worlds – eg: Second Life

audit - Crittall Windows 5 blog articles (Bloglines) 15 YouTube videos 173 photos on Flickr 7 Wikipedia mentions At least one employee on Facebook (plus a FB group – the Silver End Appreciation Society – with 99 members)

5 blog articles (Bloglines)

15 YouTube videos

173 photos on Flickr

7 Wikipedia mentions

At least one employee on Facebook (plus a FB group – the Silver End Appreciation Society – with 99 members)

audit - Crittal Windows (misspelt) 16 blog articles (Google blogs search) 18 more photos on Flickr 1 mention on Twitter

16 blog articles (Google blogs search)

18 more photos on Flickr

1 mention on Twitter

Oscar Wilde “ The only thing worse than being talked about is not being talked about.”

“ The only thing worse than being talked about is not being talked about.”