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1010 Be2camp

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Presentation by Mal Chadwick/Tom Wright (1010uk) …

Presentation by Mal Chadwick/Tom Wright (1010uk)
How the 1010 campaign has successfully used social media to create a ground swell of carbon reduction pledges

Published in: Business, Technology, Sports

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Transcript

  • 1.  
  • 2.
    • WHAT IS 10:10?
    • Mal Chadwick
  • 3. WHAT IS 10:10?
    • The un-campaign
    • More than the usual suspects
    • Specific and meaningful action
    • Bridging the gaps
    • Saying yes!
  • 4.
    • 10:10 AND THE SOCIAL WEB
    • Tom Wright
  • 5. YOUR BRAND
    • Integrity
    • Consistency
    • Audience
      • Customers?
  • 6. YOUR PRESENCE
    • Which sites?
    • Whose responsibility?
    • Whose voice?
      • How many voices?
    • What content?
    • What style?
  • 7. 10:10’S PRESENCE
    • Twitter
    • Facebook
    • LinkedIn
    • Bebo
    • Flickr
    • Wikipedia
  • 8. TWITTER
  • 9. TWITTER TOOLS
    • Monittor
    • SocialOomph
    • Tr.im
    • Twibbon
  • 10. FACEBOOK
  • 11. FACEBOOK BOXES
  • 12. LINKEDIN
  • 13. BEBO
  • 14. FLICKR
  • 15. WIKIPEDIA
  • 16. IMPACT
    • Facebook 3 RD
    • Twitter 6 TH
  • 17. YOUR TURN
    • Bridging the gap
    • Engagement as businesses
    • In a position to influence individuals
    • Building the low-carbon society
  • 18. 1010uk.org