1010 Be2camp

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Presentation by Mal Chadwick/Tom Wright (1010uk)
How the 1010 campaign has successfully used social media to create a ground swell of carbon reduction pledges

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1010 Be2camp

  1. 2. <ul><li>WHAT IS 10:10? </li></ul><ul><li>Mal Chadwick </li></ul>
  2. 3. WHAT IS 10:10? <ul><li>The un-campaign </li></ul><ul><li>More than the usual suspects </li></ul><ul><li>Specific and meaningful action </li></ul><ul><li>Bridging the gaps </li></ul><ul><li>Saying yes! </li></ul>
  3. 4. <ul><li>10:10 AND THE SOCIAL WEB </li></ul><ul><li>Tom Wright </li></ul>
  4. 5. YOUR BRAND <ul><li>Integrity </li></ul><ul><li>Consistency </li></ul><ul><li>Audience </li></ul><ul><ul><li>Customers? </li></ul></ul>
  5. 6. YOUR PRESENCE <ul><li>Which sites? </li></ul><ul><li>Whose responsibility? </li></ul><ul><li>Whose voice? </li></ul><ul><ul><li>How many voices? </li></ul></ul><ul><li>What content? </li></ul><ul><li>What style? </li></ul>
  6. 7. 10:10’S PRESENCE <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Bebo </li></ul><ul><li>Flickr </li></ul><ul><li>Wikipedia </li></ul>
  7. 8. TWITTER
  8. 9. TWITTER TOOLS <ul><li>Monittor </li></ul><ul><li>SocialOomph </li></ul><ul><li>Tr.im </li></ul><ul><li>Twibbon </li></ul>
  9. 10. FACEBOOK
  10. 11. FACEBOOK BOXES
  11. 12. LINKEDIN
  12. 13. BEBO
  13. 14. FLICKR
  14. 15. WIKIPEDIA
  15. 16. IMPACT <ul><li>Facebook 3 RD </li></ul><ul><li>Twitter 6 TH </li></ul>
  16. 17. YOUR TURN <ul><li>Bridging the gap </li></ul><ul><li>Engagement as businesses </li></ul><ul><li>In a position to influence individuals </li></ul><ul><li>Building the low-carbon society </li></ul>
  17. 18. 1010uk.org

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