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Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
Technology Road Mapping Presentation 15.12.10
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Technology Road Mapping Presentation 15.12.10

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  • 1. © Enterprise Europe Network South West 2010 Technology Road Mapping Enterprise Europe Network SW (EENSW) In cooperation with i-Nets South West Wednesday 15th December 2010
  • 2. © Enterprise Europe Network South West 2010 Welcome Jim Payton EENSW Innovation Adviser
  • 3. © Enterprise Europe Network South West 2010
  • 4. © Enterprise Europe Network South West 2010 £13 M
  • 5. © Enterprise Europe Network South West 2010
  • 6. © Enterprise Europe Network South West 2010 Focus for the day; • Satellite technologies Location based services Earth observation Geo tagging • Assisted living • ?
  • 7. © Enterprise Europe Network South West 2010 Programme 10.00 Welcome Jim Payton, EENSW 13.30 Opportunity presentations 10.10 Introduction to the day 14.00 Feedback on ‘Where do we want to be?’ Trevor Gregory, IATP 10.30 ‘State-of-the-art’ presentations 14.15 Develop themes into potential collaborative activity 11.15 Open forum ‘State-of-the-art’ 15.15 Break 11.35 Break 15.30 Feedback from workgroups 11.45 Feedback on ‘State-of-the-art’ 16.00 Evaluate go/no go projects 12.00 Where do we want to be? 16.30 Closing remarks 12.10 Open forum ‘Where do we want to be?’ Trevor Gregory/Jim Payton 12.30 Lunch
  • 8. © Enterprise Europe Network South West 2010 Introduction to the day Trevor Gregory IATP Limited • Introduce yourselves • Introduction of the facilitators • Technology Road Mapping • Objectives and benefits • What next?
  • 9. © Enterprise Europe Network South West 2010 Technology Road Mapping • Is an initiative NOT an event • Is a business-driven process • Is used to identify current and future market opportunities • Can be used on a business unit, business, sector/technology (local, regional, national, EU/International) level • Drives and facilitates OPEN innovation • Helps to articulate technology strategy at all levels • Is used to enhance competitiveness and stimulate business growth • Is inclusive and encourages collaboration across organisations
  • 10. © Enterprise Europe Network South West 2010 Header here Technology Roadmapping Technology exchange opportunity Technology TECHNOLOGY National/EU Needs/gap ROAD SET analysis MAP(S) strategies Define Collaborative Technology Technological Scientific Research Research current/future Research needs platforms capabilities capabilities challenges strategy activity Knowledge exchange opportunity Established Basic knowledge research © Trevor Gregory April 2010
  • 11. © Enterprise Europe Network South West 2010 Objectives/benefits • OVERALL: Be part of an OPEN INNOVATION community and identify many opportunities for business growth. • SHORT TERM: Opportunity for commercial gain through ‘local’ B2B technology exchange e.g. licensing of a technology between companies. • SHORT TERM: Opening of opportunities in the EU through commercial and technology agreements, facilitated/brokered by EENSW. • SHORT TERM: Opportunity to acquire knowledge from a ‘local’ university, and establish a collaborative relationship. • MEDIUM TO LONG TERM: Identify opportunities for collaborative contract research activity. • LONG TERM: Define and participate in collaborative RTD funded locally or nationally. • LONG TERM: Participate in collaborative RTD projects funded by the EC, and involving EU business and knowledge base partners.
  • 12. © Enterprise Europe Network South West 2010 What next? • ‘State of the art’ – Where are we now? • Where do we want to be? • How are we going to get there? • Who/what is going to help us get there?
  • 13. © Enterprise Europe Network South West 2010 Pat Norris LogicaUK
  • 14. Location Based Services,geo-tagging/tracking andspace technologiesPat NorrisTechnology Road Mapping workshopLakewood Conference Centre, 15th Dec. 2010
  • 15. Location Based Services, geo-tagging/tracking - “positioning” servicesSource: A Space Innovation & Growth Strategy 2010 to 2030 Markets & Wealth Creation Report http://www.spaceigs.co.uk/
  • 16. Business using satellitesSpace industry forecast global revenue by main programme type© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 16
  • 17. TomTom, Garmin, BlackBerry, iPhone, etcPersonal Navigation DeviceSales in EuropeThe UK has the second largest market for PNDs in Europe after Germany,with approximately 4 million units sold in 2008.The estimated value added to the UK economy from PND sales in 2008 was over£150 million on a revenue base of £532 million© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 17
  • 18. How GPS (and soon Galileo) worksPrinciple of satellitenavigation* Outdoors – not shadowed by tall buildings, mountains or vegetation* from Watching Earth from Space by Pat Norris, published Nov 2010 available online from www.whsmith.co.uk, www.amazon.co.uk, etc.© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 18
  • 19. Space Market Derived Services Segregation© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 19
  • 20. LBS, geo-tagging, trackingLocation Based Services (LBS)• traditionally phone-basedGeo-tagging• asset id and location can be checkedTracking• geo-tagging info sent to “tracker” by phone or radioGeneral trends:• apps on iPhone, Symbian devices, etc• emergency services want mobiles to have satnav• in-car navigation devices interchangeable or interoperable with hand-held devices • made possible by 3 technologies: (1) satnav, (2) digital maps, (3) route optimisation algorithms• digital road/thematic maps proliferating (still rare in developing world)© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 20
  • 21. Market categories/trends• Single largest anticipated user group will be individuals using satnav • as part of an integrated mobile phone based handset • where location information is closely integrated into a wide number of applications, from route directions to locating friends or services (such as restaurants) in real-time• there will be miniature tracking devices in various sizes & forms on most items, assets, people & animals (domestic or wild) world-wide • either in transit or in warehouses or naturally mobile• there will be a proliferation of services associated with locating and tracking items, people and animals of interest• there will be greater automation of personal guidance and navigation solutions • integrated into a wide range of applications to improve public life• health care will be improved • persons can be tracked and security improved by the ability to know where things are at any time• growth is also anticipated in location based advertising© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 21
  • 22. Breakdown of global location-based market (2005)• Consumer: €4.4 billion • Road: €7.8 billion • personal LBS: €3.85B • telematics & ADAS: €5.4B • outdoor recreation: €0.29B • fleet management: €2.45B • leisure vessels: €0.1B • Professional: €4.2 billion • general aviation: €0.13B • precision agriculture &• Transport: €0.6 billion fisheries: €0.9B • maritime: €0.13B • surveying: €1.9B • rail: €0.03B • workforce & asset management: €1.1B • civil aviation: €0.41B• Government: €0.4 billion • defence: €0.39B • public safety: n/a© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 22
  • 23. Safety critical• There will be important applications to improve safety in the transport networks • for collision avoidance and closer running of assets • leading to improved fuel efficiency and reduced delays • aviation, marine, road, rail• greater use of vehicle automation and control • high accuracy, high integrity safety critical guidance required in real time • necessitating very fast relay and position processing capability• greater integration of satnav in vehicles • offering intelligent communication between vehicles • aiding route planning and traffic flows• satnav devices are integral to future road tolling systems• the rail sector has adopted satnav devices • for basic train management and tracking activities© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 23
  • 24. Safety critical usersHigh reliability service (partially funded by the aviation sector)• ancillary information relayed to users via telecom satellite (or via internet or mobile phone for less critical users)• aviation-quality service in Europe (soon), USA, Japan, India (soon)© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 24
  • 25. Space infrastructure• The European Union has invested in and developed the Galileo programme • due to be in a semi-operational state by 2014 • Galileo will improve both signal availability and capability • compatible with the GPS system• GPS is also due to be upgraded before 2020 • GPS-III standard will be similar to the operational mode of Galileo • increasing the integration between the two systems, whilst allowing them to be operationally separate• Russia’s GLONASS system is also undergoing a major upgrade • which will ultimately bring it closer to GPS in terms of signal design • mass market devices now beginning to appear• China is also developing the Beidou global positioning system • which will provide even more signal availability and redundancy • India & Japan developing regional systems© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 25
  • 26. SpaceTechnologies
  • 27. Space TechnologiesMaterials, components and equipment require certain features if they are to work in space, e.g.:• work in vacuum: lubricants, coatings, adhesives….• work in zero gravity: mechanical devices, CD-drives, pumps….• resist X/UV-rays, charged particles, etc.• cope with temperature changes from -150°C to +200°C• survive severe shaking and g-forces at launch• work untended for up to 15 years• low weight, power consumption, volume and thermal dissipationThe overall market is an order of magnitude smaller than the servicessector discussed previously• but offers opportunities for companies used to dealing with high integrity engineering© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 27
  • 28. Space TechnologiesThe technical, quality and management standards for spacetechnologies are addressed in a set of special standards:• European Cooperation for Space Standardisation (ECSS), http://www.ecss.nl/The standard that defines the acceptable materials for use in spaceequipment is:• ECSS-Q-70-71A rev. 1: Data for selection of space materials and processes (available on the ECSS website)A list of the types of equipment of use in space programmes is definedin a European Space Agency document:• ESA Technology Tree: http://www.czechspace.cz/cs/system/files/ESA_Tech_Tree_v2.1.xlsNote: that document omits many of the items relevant to the launcherphase (rocket motors and fuels).© Logica 2010. All rights reserved Pat Norris - LBS, geo-tagging/tracking & space technologies No. 28
  • 29. Thank you Pat Norris www.pat-norris.comLogica Office Park, Springfield Drive, Leatherhead, Surrey KT22 7LP, United Kingdom www.logica.comContact: Pat Norris T: +44 (0) 1372 759 056 E: pat.norris@logica.comLogica is a business and technology service company, employing 39,000 people. It provides business consulting, systems integration and outsourcing toclients around the world, including many of Europes largest businesses. Logica creates value for clients by successfully integrating people, business andtechnology. It is committed to long term collaboration, applying insight to create innovative answers to clients’ business needs. Logica is listed on both theLondon Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is available at www.logica.com
  • 30. © Enterprise Europe Network South West 2010 Alan Smith AZ-Technology
  • 31. © Enterprise Europe Network South West 2010
  • 32. © Enterprise Europe Network South West 2010 AEROSPACE AUTOMOTIVE SECURITY MARINE LOCATION BASED SERVICES GEO TAGGING EARTH OBSERVATION ENVIRONMENT RAIL COMMUNICATION AGRICULTURE S
  • 33. © Enterprise Europe Network South West 2010
  • 34. © Enterprise Europe Network South West 2010 GLOBAL CORE GNSS MARKET BY SEGMENT (cumulated revenues 2010-2020) Total: €1,260 billion
  • 35. © Enterprise Europe Network South West 2010 EU SHIPMENTS AND PENETRATION OF GNSS DEVICES 250 Road Shipments (million units) 200 LBS 150 100 50 0 2010 2012 2014 2016 2018 2020
  • 36. © Enterprise Europe Network South West 2010 Football Flea Hair Red blood Virus Buckyball (22cm) (1mm) (80 m) μ cell (7 m) μ (150nm) (0.8nm) 1m 10-1m 10-2m 10-3m 10-4m 10-5m 10-6m 10-7m 10-8m 10-9m 10-10m 1m 1mm 1 m μ μ μ μ 100nm 1nm 100nm 80nm 60nm 40nm 20nm 1nm Sunscreen TiO2 DNAstrand (35nm) (2nm)
  • 37. © Enterprise Europe Network South West 2010
  • 38. © Enterprise Europe Network South West 2010
  • 39. © Enterprise Europe Network South West 2010 PROJECTED SHIPMENTS OF GNSS DEVICES IN THE AVIATION SECTOR annu m +5 % per 147 Shipments (thousands of units) 135 123 112 103 94 Europe North America Rest of World 2010 2012 2014 2016 2018 2020
  • 40. © Enterprise Europe Network South West 2010 AVIATION VALUE CHAIN: increasing reliance on on-board solutions Air Navigation Device Aircraft Airlines /Aircraft Service Providers Airports manufacturers manufacturers owners (ANSP) Commercial Main airline aviation Commercial alliances Main organisations Example companies •Honeywell (US) aviation •Oneworld •Civil Air •Rockwell Collins •Airbus (EU) •SkyTeam Navigation Main categories (US) •Boeing (US)) •Star Alliance Services •International •Thales Avionics Organisation airports (FR) General aviation General aviation (CANSO) •Regional airports •Cessna (US) •Aircraft Owners •International Civil •Private airports General aviation •Dassault (FR) and Pilots Aviation •Garmin (US) •Embraer (BR) Association Organisation •Honeywell (US) •Piper (US) (AOPA) (ICAO)
  • 41. © Enterprise Europe Network South West 2010 UK SPACE TURNOVER BY APPLICATION 2008/2009
  • 42. © Enterprise Europe Network South West 2010 HYLAS 1 is a hybrid Ka Band/Ku Band satellite with European coverage. The satellite will be used mainly to provide broadband Internet access and to distribute and broadcast High Definition Television (HDTV).
  • 43. © Enterprise Europe Network South West 2010 UK SPACE TURNOVER BY APPLICATION 2008/2009
  • 44. © Enterprise Europe Network South West 2010
  • 45. © Enterprise Europe Network South West 2010 • Nano-sensors • Novel energy production and storage • General electronics
  • 46. © Enterprise Europe Network South West 2010
  • 47. © Enterprise Europe Network South West 2010 management and ca pacity Flow
  • 48. © Enterprise Europe Network South West 2010
  • 49. © Enterprise Europe Network South West 2010 EU PND SHIPMENTS (millions of units) m nu an p er 19 % + 55 15 3 2005 2007 2009
  • 50. © Enterprise Europe Network South West 2010 PND VALUE CHAIN: increasing importance of content Chipset Map data Other content Device vendors manufacturers providers providers Garmin (US) Example companies SIRF-CSR ViaMichelin (US) Navteq (US) (F) TomTom (NL) Broadcom Tel Atlas (NL) TomTom’s (US) (NL) MiTAC (TW)
  • 51. © Enterprise Europe Network South West 2010
  • 52. © Enterprise Europe Network South West 2010 European Automotive Research Partners Association European Road Transport Research Advisory Council
  • 53. © Enterprise Europe Network South West 2010 Traffic 2020: Telematics and traffic management enable congestion and stress free highway driving
  • 54. © Enterprise Europe Network South West 2010
  • 55. © Enterprise Europe Network South West 2010
  • 56. © Enterprise Europe Network South West 2010
  • 57. © Enterprise Europe Network South West 2010 On-board navigation and communication systems including: • Logs • Depth sounders • Radar • Sonar • GPS • Satcoms • VHF/DSC • Autopilot Structural health monitoring
  • 58. © Enterprise Europe Network South West 2010
  • 59. © Enterprise Europe Network South West 2010
  • 60. © Enterprise Europe Network South West 2010 Improve traffic operation and timetabling: • Increases in capacity • Co-ordination of services • Reduction in costs Improved security: • Nanotechnology • Innovative technologies • Advanced communications use • Passengers’ mobile phones • Satellite based location • Contact-less cards
  • 61. © Enterprise Europe Network South West 2010
  • 62. © Enterprise Europe Network South West 2010 SHIPMENTS OF GNSS DEVICES IN THE AGRICULTURE SECTOR m a nnu 105 per Shipments of GNSS-enabled devices % +26 93 (thousands of units) 75 59 Europe 42 Rest of World 2005 2006 2007 2008 2009 GNSS penetration in tractors 3% 3% 4% 5% 6% installed base (EU only)
  • 63. © Enterprise Europe Network South West 2010 AGRICULTURE VALUE CHAIN: various business models and levels of integration Application Tractor Service providers Device vendors providers manufacturers Omnistar, part Trimble (US) Example companies of Fugro Claas (DE) Group (NL) Hexagon (SE) NavCom, a subsidiary of John John Deere (US) Deere (US)
  • 64. © Enterprise Europe Network South West 2010
  • 65. © Enterprise Europe Network South West 2010 SHIPMENTS AND PENETRATION OF GNSS-ENABLED MOBILE PHONES WORLDWIDE 1,000 80% 875 70% Shipments (million units) 750 60% Penetration (%) 625 50% 500 40% 375 30% 250 20% 125 10% 0 0% 2010 2012 2014 2016 2018 2020
  • 66. © Enterprise Europe Network South West 2010 LBS VALUE CHAIN: vertical integration by leading smartphone vendors Chipset Smartphone Map data Application and Application stores manufacturers vendors providers content developers Top 5 companies Example companies Global map Top 5 companies •Broadcom (US) providers Major stores Main categories •Nokia (Fl) •SIRF/CSR (US-UK) •Navteq/Nokia (US- •Apple: App store •Navigation •RIM/Blackberry •Texas Instruments Fl) (200,000 aps) •Games (CA) (US) •TeleAtlas/TomTom •Google: Android •Information •Apple (US) •Qualcomm (US) (NL) market (30,000 aps) services •HTC (TW) •ST •Google (US) •Nokia: Ovi Store •Social networking •Samsung (KR) Microelectronics (CH)
  • 67. © Enterprise Europe Network South West 2010 Mobile and wireless communications will play a central role in all aspects of European citizens’ lives
  • 68. © Enterprise Europe Network South West 2010
  • 69. © Enterprise Europe Network South West 2010
  • 70. © Enterprise Europe Network South West 2010
  • 71. © Enterprise Europe Network South West 2010
  • 72. © Enterprise Europe Network South West 2010
  • 73. © Enterprise Europe Network South West 2010 The SAC-D/Aquarius mission is to observe the Earth to obtain new information on climate SAC- information change, by measuring the surface salinity of the oceans. It will also be able to identify “hot spots” on the ground, to collaborate in the elaboration of fire risk cartography and to measure spots” cartography soil humidity, to prevent and early detect floods and other natural catastrophes. natural
  • 74. © Enterprise Europe Network South West 2010
  • 75. © Enterprise Europe Network South West 2010 Since 1999, around 27,000 people have been released from prison early to serve out the remainder of their sentence ‘on the tag’ Those eligible for electronic monitoring can be released from prison on the tag between two and 12 weeks early
  • 76. © Enterprise Europe Network South West 2010
  • 77. © Enterprise Europe Network South West 2010
  • 78. © Enterprise Europe Network South West 2010
  • 79. © Enterprise Europe Network South West 2010
  • 80. © Enterprise Europe Network South West 2010
  • 81. © Enterprise Europe Network South West 2010 I blame it on GPS myself: hardly anybody gets lost around here anymore.
  • 82. © Enterprise Europe Network South West 2010 State-of-the-art • Introduction to the Crystal technology We would like you to consider the following: • Customers: Who are your current customers and how have their buying patterns changed in the last 12 months? • Market Trends: What have been the most significant trends in the marketplace over the last 12 months, and what have been the drivers of those changes? • Technologies: What new technologies have emerged in the last 3 years and from where have they emerged? • Sectors: Are you aware of established technologies in other sectors that may be transferable?
  • 83. © Enterprise Europe Network South West 2010 State-of-the-art Feedback
  • 84. © Enterprise Europe Network South West 2010 • ‘State of the art’ – Where are we now? • Where do we want to be? • How are we going to get there? • Who/what is going to help us get there?
  • 85. © Enterprise Europe Network South West 2010 Demographics (ageing population, global population) S S 1 ocietal Growth in crime (internationalism) Communications growth (by people, more information) Consumerism (growth in magnitude and choice) Disasters (war, aids) Electronic technologies S T S T 1 echnological Energy technology Technologies to support renewable feedstocks Smart materials and nanotechnologies Advances in computing capacity and capability World trade E S Imbalance of rich versus poor E S 1 conomic Movement of capital Greater global company competition Rise of Asia-Pacific rim Global warming E S Pollution E S 1 nvironmental Natural and man-made disasters Regulation and SHE Zero effluent culture Spread of nuclear and military technology Declining UK influence P S P S 3 olitical Rise of new powers War International relations
  • 86. © Enterprise Europe Network South West 2010
  • 87. © Enterprise Europe Network South West 2010
  • 88. © Enterprise Europe Network South West 2010
  • 89. © Enterprise Europe Network South West 2010
  • 90. © Enterprise Europe Network South West 2010
  • 91. © Enterprise Europe Network South West 2010 AVIATION VALUE CHAIN: increasing reliance on on-board solutions Air Navigation Device Aircraft Airlines /Aircraft Service Providers Airports manufacturers manufacturers owners (ANSP) Commercial Main airline aviation Commercial Example companies alliances •Honeywell (US) aviation Main organisations •Oneworld •Rockwell Collins •Airbus (EU) •Civil Air Navigation •SkyTeam Main categories (US) •Boeing (US)) Services •Star Alliance •International •Thales Avionics Organisation airports (FR) General aviation (CANSO) General aviation •Regional airports •Cessna (US) •International Civil •Aircraft Owners •Private airports General aviation •Dassault (FR) Aviation and Pilots •Garmin (US) •Embraer (BR) Organisation (ICAO) Association (AOPA) •Honeywell (US) •Piper (US) • Increasing sophistication of avionics and specifically navigation systems • Robustness and integrity Market trends • Reducing reliance on ground navigation infrastructure especially in General Aviation • Migration of navigation control from ground based infrastructure to on-board solutions such as GNSS, SBAS and other on-board sensors • Increasing reliance on on-board solutions for airport approaches
  • 92. © Enterprise Europe Network South West 2010 Technological Breakthroughs for Scientific Progress (TECHBREAK) How can fast evolving fields help the space sector? Photonics Nanotechnology Nuclear propulsion Robotics
  • 93. © Enterprise Europe Network South West 2010 PND VALUE CHAIN: increasing importance of content Chipset Map data Other content Device vendors manufacturers providers providers Market not Example companies Main global map Garmin (US) consolidated includes SIRF-CSR (US) providers acquired(US) TomTom (NL) Navteq by ViaMichelin (F) many providers. Broadcom (US) device vendors.Atlas (NL) Tel TomTom’s (NL) MiTAC (TW) Level of innovation is More detail being high with convergence Increased integration. provided e.g.Main global map Competition from 3-D. with internet and Market not consolidated includes smart phones. many providers. providers acquired by mobile applications. Market trends Independent chipset device vendors. Price erosion. Level of innovation is developers acquired. Updating still a detail being Differentiation More high with convergence with TTFF is a concern provided e.g. 3-D. especially in urban concern. through communication and Services likely to internet and mobile applications. environments. Updating still a Services likely to differentiator. become multimedia concern. functionalities. become differentiator.
  • 94. © Enterprise Europe Network South West 2010 LBS VALUE CHAIN: vertical integration by leading smartphone vendors Chipset Smartphone Map data Application and Application stores manufacturers vendors providers content developers • Increasing importance of application stores Example companies Top 5 companies •Broadcom (US) •SIRF/CSR (US-UK) •Nokia (Fl)as a competitive advantage store instrument to Top 5 companies Global map providers •Navteq/Nokia (US-Fl) •Apple: App and Major store Main categories •Navigation •RIM/Blackberry (CA) •TeleAtlas/TomTom (200,000 aps) •Texas Instruments (US) •Apple (US)unlock customers (NL) •Google: Android •Games •Information services •HTC (TW) •Google (US) market (30,000 aps) •Qualcomm (US) •ST Microelectronics • Accepted business model based on revenue •Samsung (KR) •Nokia: Ovi Store •Social networking (CH) sharing • Explosive growth of applications • Highly competitive , market Good relations with developer community • innovative global • Maps offered for free • Increasing importance of application stores as a •Increasing integration (Google and Nokia) competitive advantage and instrument to unlock of technologies • Leading companies • Product innovation customers • Larger companies nowAccepted business model based on revenue • entering the arena of Market trends •Acquisition of integrating several (3-D, detailed maps) independent chipset parts of the value • New optimised sharing manufacturers by semiconductor application developmentsrelations with developer community chain and competing at all levels production process • Main global providers • Explosive growth of applications • Good companies •Diversification of • Navigation deviceone of manycompanies now entering the arena of • Navigation is one of many functions and is have been acquired by • Larger categories of application developments markets (e.g. cameras, PND, watches) application GNSS one of several technologies used for manufacturers • Navigation is one of many categories of application positioning
  • 95. © Enterprise Europe Network South West 2010 Increased demand for safe drive-by- wire systems that out-perform humans Security applications will involve integration of a wide range of sensors which will communicate reliably by wireless networks and must be tamper proof
  • 96. © Enterprise Europe Network South West 2010 AEROSPACE AUTOMOTIVE SECURITY MARINE LOCATION BASED SERVICES GEO TAGGING EARTH OBSERVATION ENVIRONMENT RAIL COMMUNICATION AGRICULTURE S
  • 97. © Enterprise Europe Network South West 2010 Where do we want to be? We would like you to consider the following: • Customers: Who are your future customers likely to be or who would you LIKE them to be? How are buying patterns likely to change in the next 1-3 years? • Market Trends: What are likely to be the most significant trends in the marketplace in the next 1-3 years? What will be the drivers of those trends? • Technologies: What new technologies will emerge/would you like to emerge in the next 3 years? From where are they likely to emerge? • Sectors: What sectors are driving technological developments? Are the technologies transferable?
  • 98. © Enterprise Europe Network South West 2010 EEN and EU opportunities • EEN – Jim Payton • FP7 ... 8 .... – Kenny Legg • EU SW office – Clare Breen
  • 99. © Enterprise Europe Network South West 2010 Enterprise Europe Network Funded by the European Commission to provide; • Advice and support to access international markets • Brokerage for technology and business partnering opportunities • Intellectual property advice • A business consultation and policy feedback service • Guidance on EU R&D programmes • Europe’s largest business support network (4000+ Staff in 48 countries)
  • 100. © Enterprise Europe Network South West 2010 Non-EU Members • Armenia • Montenegro • Bosnia and Herzegovina • Norway • Chile • Russia • China • Serbia • Croatia • South Korea • Egypt • Switzerland • Macedonia • Syria • Iceland • Turkey • Israel • USA
  • 101. © Enterprise Europe Network South West 2010 EEN support at all points of the value chain Upstream Device Map Data Software Content Finance Consumers Hardware Vendors
  • 102. © Enterprise Europe Network South West 2010 Video Case Study http://www.youtube.com/user/enterpriseeurope#p/a/u/4/ 8anZB1jCjAs
  • 103. © Enterprise Europe Network South West 2010 Enterprise Europe Network European R&D Funding
  • 104. © Enterprise Europe Network South West 2010 What is FP7? • The European Commission’s main funding programme for collaborative research in Europe. • 7 year programme running from 2007 - 2013 • A total budget allocation of over €50 billion. • 4 main themes: Capacities People Ideas Co-operation
  • 105. © Enterprise Europe Network South West 2010 Co-Operation • Budget of € 32B for transnational research by consortia of industry and academia. • Ten Key Thematic Areas • Health • Food, Agriculture and fisheries and biotechnology • Information and Communication Technologies • Nanosciences, Nanotechnologies, materials and new production technologies (NMP) • Energy • Environment • Transport (including aeronautics) • Socio-economic sciences and humanities • Space • Security
  • 106. © Enterprise Europe Network South West 2010 Project basics • Co-finance basis. • 75% support – more for an SME • Involving Partners from Multiple Countries • At least 3 • Big projects - £1 - 30m+ • Funding is issued by means of a grant agreement with the EC.
  • 107. © Enterprise Europe Network South West 2010 Eurostars
  • 108. © Enterprise Europe Network South West 2010 Eurostars - Structure • Focused on SMEs • Any technology area. • Bottom up approach. • Minimum 1 other European partner from 1 Eurostars country. • Administered by national funding bodies - in UK by TSB. • Deadlines February 2011/September 2011
  • 109. © Enterprise Europe Network South West 2010 Eurostars - Timescales • Maximum project duration of 3 years. • Ready for launch onto market within 2 years of project completion. • 4 months from deadline to decision
  • 110. © Enterprise Europe Network South West 2010 South West EEN Support • Dissemination of details of latest and forthcoming calls. • Focused events in support of particular sectors/calls. • Consortium building support. • Links to sector specialists (NCPs) and EC • Pre-screening of applications.
  • 111. © Enterprise Europe Network South West 2010 Why EEN • Help you find new international customers • Support information on trading in Europe • Access to new products, partners and technologies • Removing barriers to trade • A free one-stop shop for doing business in Europe
  • 112. © Enterprise Europe Network South West 2010 An Introduction to the South West UK Brussels Office Clare Breen, European Officer based in the South West I-Nets & EEN Technology Road Mapping Event, 15 December 2010
  • 113. © Enterprise Europe Network South West 2010 A link between the South West and Europe National interests (particularly with the Regional/local UK Permanent interests Representation to the (South West EU) partnership) South West UK Brussels Office Other European interests (regions, European networks, business, NGOs etc) European institutions
  • 114. © Enterprise Europe Network South West 2010The SWUKBO partnership • Top Tier Local Authorities: – Devon, Dorset, Somerset and Gloucestershire County Councils – Cornwall, Plymouth, Torbay, Bournemouth, Poole, South Gloucestershire, Bristol and Wiltshire unitary authorities • South West Regional Development Agency (until March) • Higher Education: – Combined Universities in Cornwall – University of Plymouth • Associated Partners: – Environment Agency
  • 115. © Enterprise Europe Network South West 2010SWUKBO Services Includes induction Includes visits to Brussels participation in and tailor-made European strategic events and working groups training locally Maximising our network of high levelRefers to initiating, contacts within EUshaping, supporting or institutions todisseminating key SW influence policy andprojects future EU funding
  • 116. © Enterprise Europe Network South West 2010 Advocacy & lobbying Intelligence & advice Coordination of working groups at regional “European Update” Newsletter (every two weeks) level. South West Cohesion Group Policy briefings (186 during 2009/10) (Structural Funds) FP8 Group (future of EU Funding Guide research funding) and Territorial Cooperation Example of support from Network Consultation responses (e.g. Future of Partners enquiries (1718 in 2009/10) Input European dimension into corporate strategies (cross-check exercise) and training SWUKBO Cohesion Policy, Future of EU Research Funding, Common Agricultural Policy) Advance copies of EU and UK documents/drafts Lobbying EU institutions on new proposals (e.g. Structural Funds regulations, State Aids proposals, work programme for a particular EU Co-operation with other regions and EU fund) networks based in Brussels Profiling EU project support Organise and support EU officials visits to Support to partners’ applications to EU funding SW (e.g. Commissioner Borg (April 2008) Technical support to successful projects on and Commissioner Pielbags (October 2008), eligibility & contractual issues DG Research (April 2009) and DG Partner search facility (on website) Agriculture (March 2010)) Link partners into projects developed by EU Organise partner visits to Brussels networks and other EU regions Support participation of SW partners in high Host/organise dissemination or cultural events/ level conferences in Brussels partner meetings e.g. Celtic Connections Promote SW experts to participate in EU Commission networks and working groups
  • 117. © Enterprise Europe Network South West 2010 SWUKBO Project Support Events • Info Days on EU Programmes & Policies: – Creative Industries Roadshow in Poole, March 2010 – EU Masterclasses in Bath & in Somerset in April & May 2010 – MEP Briefing Session in Truro, June 2010 – EU Masterclass in Poole in August 2010 – Lifelong Learning Roadshow in Exeter, 15 October 2010 – FP8 event in Plymouth, 28 October 2010 • Many more planned for 2011 – EU SME Week events, EU Masterclasses, Themed funding roadshows, MEP Briefing Sessions, more Territorial Cooperation Workshops... More info: http://www.southwestuk.eu/swukbo-roadshows
  • 118. © Enterprise Europe Network South West 2010Examples of EU project support (I) Devon County Council – Daphne III programme The office was instrumental in supporting Devon County Council’s bid for a DAPHNE III project, which was submitted to the Commission in April 2010. Support included providing advance information on the DAPHNE III programme, providing feedback on the project application and liaising with the European Commission to check about the eligibility of the bid. Bristol – Youth in Action programme SWUKBO alerted the Watershed Media Centre (WMC) in Bristol about Opportunities for European funds opportunities under the Youth in Action programme, which resulted in WMC successfully applying with a project on the use of digital technologies in youth work (ENGAGE) Cornwall Council – INTERREG IVC The Brussels Office hosted a kick off meeting for an INTERREG IVC project in early February 2010, and arranged for meetings with the Commission’s Directorate General for Regional Policy) to keep them informed about the project and the Combined Universities in Cornwall on the occasion
  • 119. © Enterprise Europe Network South West 2010Examples of EU project support (II) Somerset – FP7 The final conference of the Somerset County Council-led four-year BioEthanol for Sustainable Transport (BEST) project took place in January 2010. SWUKBO arranged high level meetings with the UK Permanent Representation (UKREP) to profile and disseminate the promising results of the project and lobbied on the technicalities of bio- ethanol provision in the UK. South West RDA – FP7 The Brussels Office offered substantial support on a European funding bid led by the South West RDA under the Regions of Knowledge programme(FP7) . Support included Opportunities for European funds adding the European dimension to the bid, searching for partners for the project, liaising with European players in the field and hosting a project meeting in December. South West RDA – Territorial Cooperation SWUKBO played a crucial role in developing and supporting the South West RDA-led project RAPIDE on regional innovation (September 2008 – September 2010). Support included pulling project partnership together (12 regional authorities), bid writing support, hosting project manager in Brussels, and liaising with the European Commission to disseminate project results.
  • 120. © Enterprise Europe Network South West 2010Opportunities for European funds • ERDF Competitiveness Programme - managed by CLG and SWRDA, increasing prosperity by supporting enterprises • Competitiveness and Innovation Programme Entrepreneurship & Innovation Programme (EIP) - investment in innovation, improved access to finance for SMEs Eco-Innovation Programme - furthering market uptake of eco-innovative products ICT Policy Support Programme - best use and uptake of ICTs by EU citizens, businesses and governments Intelligent Energy Europe - funding actions to save energy and encourage the use of renewable energy sources • FP7 Programme - focus on research, development & innovation in collaborative projects • Territorial Cooperation - working transnationally on innovation, economic development, SME support
  • 121. © Enterprise Europe Network South West 2010Where to Find Us? South West UK Brussels Office 11 Rond Point Schuman B-1040 Brussels Switchboard: 00 32 2 734 4110 Clare Breen: E-mail: cbreen@southwestuk.be Tel: 01208 265708 (based in Cornwall) www.southwestuk.eu
  • 122. © Enterprise Europe Network South West 2010 Technology Strategy Board opportunities Tim Just Technology Strategy Board Lead Technologist (Satellite Navigation)
  • 123. Driving Innovation Technology Strategy Board Driving Innovation Tim Just Lead Technologist, Satellite Navigation
  • 124. Driving Innovation The Technology Strategy Board is… A UK-wide body supporting business innovation for business benefit for economic growth for quality of life
  • 125. Driving Innovation Our strategy in 2 words
  • 126. Driving Innovation Investment criteria Is there a large market Can the UK do it? opportunity? Can the Technology Is the idea ‘ready’? Strategy Board make a difference?
  • 127. Driving Innovation Our role with UK Space Agency • Delivery partner of the UK Space Agency for telecommunications and navigation programmes • Promoting business opportunities for the UK Space industry across all Technology Strategy Board activity areas • Supporting innovation in space technology and applications that leads to new commercial exploitation opportunities
  • 128. Driving Innovation
  • 129. Driving Innovation TSB Innovation in Space Competition • £2m in feasibility studies • Duration up to three months • Projects costing no more than £33k in total • 75% of the project cost funded(up to £25K) • Projects may be collaborative or carried out by a single company
  • 130. Driving Innovation TSB Innovation in Space Competition Scope (General) • Accelerate the development of innovative commercial technologies for space • Lead to new services that deploy data gained from space-based systems • Lead on to identifiable commercial opportunities or will position UK organisations to access other public/private funding
  • 131. Driving Innovation TSB Innovation in Space Competition Scope (Position, Navigation and Timing) • New services which exploit the potential of satellite navigation • Integration of Satellite Navigation capability into other products or services • Novel techniques to enhance the security of commercial satellite navigation services (encryption, protection, interference detection)
  • 132. Driving Innovation TSB Innovation in Space Competition KEY DATES • 10th January 2011 – Competition opens • 19th January 2011 – Optional briefing • 10th February 2011 – Competition closes • 28th February 2011 – Successful candidates informed • 1st April 2011 – Grant offer letters issued • 29th April 2011 – Deadline for return of signed offer letters • 31st July 2011 – Deadline for work completion • 7th September 2011 – Final deadline for delivery of reports • Mid September – Collaboration Nation event
  • 133. Driving Innovation ESA IAP programme • Feasilibilty and Demonstration projects
  • 134. Driving Innovation Knowledge Transfer Networks • National networks in a field of technology or business application • Funded by the Technology Strategy Board • Bringing together business, research bodies and the finance community … … to stimulate innovation through exchange of knowledge and expertise.
  • 135. Driving Innovation • Common web portal for KTNs and Technology Strategy Board designed to help make innovation happen. • Find new connections and thinking, share information and collaborate – helping to bring new ideas, products and services closer to reality • Improving Networking and cross-KTN activity
  • 136. Driving Innovation Space Special Interest Group• Enable strategic overviews of the Technology Strategy Board’s activities in the space sector.• Promote Knowledge Transfer Network activities in the space sector.• Create a cross-KTN Space Community for communications and networking opportunities.• Promote space sector technology capabilities• Responsible for facilitating space technology roadmaps (IGT recommendation)
  • 137. Driving Innovation Position, Navigation & Timing Group • Online community of the Location and Timing Group of the Digital Systems KTN • Position, Navigation and Timing: enabling the anything, anywhere, anytime digital economy from transport to telecoms. • Champion national challenges such as • Vulnerabilities of GNSS – Jamming and interference • Protecting personal identity data in LBS services • Need for A National GNSS Test Bed • How does the modern, digital infrastructure depend upon the precise knowledge of time and location?
  • 138. Driving Innovation Knowledge Transfer Partnerships • High calibre, recently-qualified individuals placed into businesses to work on innovation projects • Exchanges knowledge; spreads technical and business skills • Brings new expertise and real benefits to companies • Provides business experience for graduates • Stimulates business-focused education and research in institutions
  • 139. Driving Innovation Space Innovation and Growth Strategy (IGS) A Twenty Year Vision and Strategy for Space sponsored by government, industry and academia....
  • 140. Driving Innovation Implementing the Space Innovation and Growth Strategy • Global market forecast to be worth £400 billion by 2030 • Strategy to capture 10% of market and create over 100,000 jobs in the UK • ‘applications and services using Space data will be one of the most important elements for delivering growth’
  • 141. Driving InnovationISIC – International Space Innovation Centre • brings together businesses, international space agencies, research and technical facilities, government organisations and education facilities • facilitates new collaborations and partnerships • a seedbed for innovation and enterprise • facilitates the commercialisation of innovative research
  • 142. Driving Innovation Other TSB Projects & Partners in Space.... • TechDemoSat –‘in orbit test bed’ with SEEDA and ISIC • CubeSatChallenge (UKUBE-1) with STFC • UK Sat Nav Competition –‘Galileo Masters’ With GRACE (Nottingham University) • Centre for Earth Observation Instrumentation (CEOI) With NERC
  • 143. Driving Innovation www.innovateuk.org
  • 144. © Enterprise Europe Network South West 2010 Where do we want to be? Feedback
  • 145. © Enterprise Europe Network South West 2010 Thematic priorities We would like you to consider the following: • Potential technology transfer opportunities • Potential knowledge transfer opportunities • Potential collaborative R+D projects • ‘Theme’ leaders – business, knowledge base And • What are the short, medium, long term opportunities? • Who are the relevant regional, national, EU/International actors? • Where are the potential sources of funding?
  • 146. © Enterprise Europe Network South West 2010 Thematic priorities Feedback
  • 147. © Enterprise Europe Network South West 2010 Evaluate projects • Business/Knowledge base champion? • EEN/i-Net champion? • What happens next?
  • 148. © Enterprise Europe Network South West 2010 Closing remarks • Trevor Gregory • Jim Payton • Evaluation – your last chance to use the technology!!
  • 149. © Enterprise Europe Network South West 2010 Contacts Jim Payton, EENSW Innovation Adviser E: Jim.Payton@enterpriseeuropesw.org.uk T: +44 (0)7825 338396 Trevor Gregory, IATP Ltd E: trevorg@iatpuk.com T: +44 (0) 7711 850940 Kenny Legg, Funding Advisor E: kenny.legg@enterpriseeuropesw.org.uk T: +44 (0)1275 370814 Clare Breen, EU South West Office E: cbreen@southwestuk.be T: +44(0)1208 265708 www.inets-sw.co.uk www.enterpriseeuropesw.org.uk

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