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International Marketing Presentation - 30.06.11
 

International Marketing Presentation - 30.06.11

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30th June 2011, We had Dan Storey from Guerrilla Marketing your Business run a workshop on International Marketing - Developing a Strategy for small business owners on a limited budget.

30th June 2011, We had Dan Storey from Guerrilla Marketing your Business run a workshop on International Marketing - Developing a Strategy for small business owners on a limited budget.

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    International Marketing Presentation - 30.06.11 International Marketing Presentation - 30.06.11 Presentation Transcript

    • Marketing Internationally Developing a Strategy for small business owners on a limited Budget European Commission Enterprise and Industry
    • What we will cover today:
      • Overview of Marketing
      • Marketing Plan Overview
        • 7 Sentence Marketing Plan
      • Joint Venture Marketing
      • Fusion Marketing
      • Affiliate Marketing
      • Guerrilla Marketing
      • Traditional Marketing vs Guerrilla Marketing
      • Mindset of Marketing
      • 200 Tools of Marketing
    • About Me
      • Guerrilla Marketing Master Trainer
      • NLP Master Practitioner & Trainer
      • You/You
      • You/I
      • They/I
    • What is Marketing? Going after conventional business goals using unconventional means!
    • Marketing is…
      • All Contact
      • A Circle
      • A Process
      • The Truth made Fascinating
      • Chance to Educate your Market how to Succeed
      • Business more than Art
      • Art of getting people to Change Their Mind
    • Marketing is NOT…
    • Marketing is…
      • Opportunity to earn profits
      • A chance to cooperate with other businesses
      • Process of building lasting relationships
    • 7-Sentence Marketing Plan
      • 1 – Purpose of Marketing
        • Call to Action?
        • Definitive progression towards a sale
          • Visit your store
          • Call your sales team
          • Follow you on social media
          • Go to a specific web page
        • Influence speed of action?
    • 7-Sentence Marketing Plan
      • 2 – Competitive Advantage
        • Why should people do business with YOU?
        • Link to tagline?
    • Taglines - Guess the Company
      • Just Do It
      • What’s in your wallet?
      • Built for the road ahead
      • Connecting People
      • I’m Lovin’ It
      • 57 Varieties
      • They’re Grrrrreat!
    • Taglines - Guess the Company
      • The Un-Cola
      • Think outside the bun
      • When you can’t brush after every meal
      • I’d rather fight than switch
      • Raising the bar
      • Power of dreams
      • Trusted to deliver excellence
      • That was easy
    • 7-Sentence Marketing Plan
      • 3 – Target Audience
        • Key to marketing success
        • 92/4/4
        • Nanocasting
    • 7-Sentence Marketing Plan
      • 4 – Marketing Tools/Techniques
        • Suitable for target audience
        • Context as well as Content
        • Over 200 Marketing tools/techniques
    • 7-Sentence Marketing Plan
      • 5 – Niche
        • Your position in the market place
        • Specialist functions
    • 7-Sentence Marketing Plan
      • 6 – Corporate Identity
        • What are the values of your company
        • All things equal, these can set you apart from competition
    • 7-Sentence Marketing Plan
      • 7 – Budget
        • Average company spends just under 4%
        • What happens to the average business?
        • Key to success = Measurement
      • Joint Ventures
      • Fusion Marketing
      • Affiliates
    • Why?
      • Rapid marketing and sales results through existing channels
      • Reduce marketing spend by not having to do lead generating activities
      • Improved results by getting endorsements from marketing partners
      • Great for companies looking for quick wins in new markets
    • Joint Ventures
      • Utilising an existing marketing channel
      • Win-Win-Win
        • Customers
        • JV Partner
        • You
      • Do it for them
        • Make it easier to say yes than no
    • Joint Ventures
      • Choosing a partner
        • Client Demographics
        • Similar Values
        • Survey your existing clients
        • Networking
    • Partner Search Tool
    • Fusion Marketing
      • Multiple companies marketing to the same group of people
      • Shared marketing cost
      • Useful if clients looking for all-in-one solution
      • Examples
        • Wedding services
        • Local business magazine
    • Affiliate Marketing
      • Allow other people to sell your products/services for you
      • Many big retailers offer commission for sales
        • Amazon
        • iTunes
        • Expedia
        • Insurance Companies
      • White Label websites/Drop Shipping
    • Guerrilla Marketing Examples
    • Guerrilla Marketing Examples
    • Guerrilla Marketing Examples
    • Guerrilla Marketing Examples
    • Guerrilla Marketing Examples
    • Guerrilla Marketing Examples
    • Guerrilla Marketing Examples
    • Guerrilla Marketing Examples
    • Guerrilla Marketing Examples
    • Guerrilla Marketing Examples
    • Guerrilla Marketing Examples
    • Guerrilla Marketing Examples
    • Business Cards?
    • Business Cards?
    • Business Cards?
    • Business Cards?
    • Business Cards?
    • Business Cards?
    • Business Cards?
    • Business Cards?
    • Business Cards?
    • How to increase sales using Guerrilla Marketing?
      • Coca Cola
      • Friendship Machine
      • 12 Foot Vending Machine
      • 40x Regular Sales
    • Traditional vs Guerrilla Marketing
      • Invest Time, Energy, Imagination & Knowledge
      • Removes the Mystique
      • Geared to Small Business
      • Profits as main yardstick
      • Based on Psychology ( not Guesswork )
      • Focus (not Diversification)
      • Grow Geometrically ( 4 Ways )
      • Fervent Follow Up
    • Traditional vs Guerrilla Marketing
      • Cooperate ( not Compete )
      • Meme ( not Logo )
      • Giving ( not Taking )
      • Me vs You Marketing
      • Promotes Marketing Combinations
      • Relationships over Sales
      • Very Techno-cozy
      • Individuals not Groups ( Nanocasting )
    • Traditional vs Guerrilla Marketing
      • Intentional ( focus on the Details )
      • Gain Consent
      • Monologue vs Dialogue
      • Needs vs Wants
      • Problems ( not Benefits )
      • Provides 200 Tools/Techniques
    • Mindset of Marketing
      • Influence – Robert Cialdini
        • Reciprocity
        • Commitment & Consistency
        • Social Proof
        • Authority
        • Liking
        • Scarcity
    • Mindset of Marketing
      • Repetition
      • 5000 marketing messages daily
      • Delete 2/3 we are even interested in
      • 9 exposures to move to purchase readiness
      • 74% need 2 different forms of marketing
      • 33% need 3 different marketing messages
      • Public Intelligence is increasing
    • Mindset of Marketing
      • Permission Marketing
      • – Seth Godin
      • Would not ask someone to marry you if you just met them in a bar. Need to develop a relationship based on ongoing value which leads to a sale.
    • Marketing Tools/Techniques
      • 200 Guerrilla Marketing techniques available
      • Only need to use those which are relevant to your client demographic
      • Develop more within your marketing plan
    • Marketing Tools/Techniques
      • Mini Media
        • Business Cards
        • Stationery
        • Postcards
        • Personal Letters
        • Trade Shows
    • Marketing Tools/Techniques
      • Maxi Media
        • Advertising
        • Direct Mail
        • Television
        • Do these last!
    • Marketing Tools/Techniques
      • e-Media
        • Website
        • Blog
        • Forums
        • PPC
        • Autoresponders
    • Marketing Tools/Techniques
      • Info Media
        • Knowledge of Market
        • Customer Data
        • Case Studies
        • Articles
        • Infomercials
    • Marketing Tools/Techniques
      • Human Media
        • Yourself
        • Your employees
        • Contact time with customers
        • Job Title
        • Networking
    • Marketing Tools/Techniques
      • Non Media
        • Service
        • Word of Mouth
        • Community Involvement
        • Free Trial
        • Product Placement
    • Marketing Tools/Techniques
      • Company Attributes
        • Name
        • Intelligent Positioning
        • Hours of Operation
        • Service
        • Price
    • Marketing Tools/Techniques
      • Company Attitudes
        • Easy to do business with
        • Flexibility
        • Speed
        • Attention to Detail
        • Passion & Enthusiasm
    • Questions?
    • Learn More
      • 14 th & 15 th July
      • 2 day Guerrilla Marketing training
        • Marketing principles
        • Marketing Plan / Calendar
        • 200 Marketing Weapons
        • Internet / Social Media
        • Psychology
        • Memes
      £97