EENSW technology roadmapping slidecast feb 2011 lbs eo gt


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Slidecast to show outcomes of an EENSW Technology Roadmapping initiative focused on:

Location Based Services
Earth Observation

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EENSW technology roadmapping slidecast feb 2011 lbs eo gt

  1. 1. Technology Roadmapping<br />Location Based ServicesGeo-TaggingEarth Observation<br />Jim Payton Innovation Advisor<br />
  2. 2. Objectives of this slidecast<br /><ul><li>To promote the findings of a Technology Roadmapping initiative in LBS, etc
  3. 3. To promote across the EEN the established Community of Interest in the UK South West
  4. 4. To facilitate connections between organisations across the EU (and internationally) with similar technological/business interests
  5. 5. To grow the initiative utilising the EEN and develop REAL opportunities for collaboration</li></li></ul><li>Call to action<br /><ul><li>We invite you to watch this slidecast and then join the discussion on our Enterprise Europe Network South West linkedin subgroup;
  6. 6. Enterprise Europe Network South West Technology Roadmapping...
  7. 7.
  8. 8. This discussion group will be open from the 1st Feb until the 14th Feb. We welcome all types of opinion and comment, no matter how lateral or ‘blue sky’. 
  9. 9. We would like you to be a critical eye/friend and tell us who are you and what you have to offer</li></li></ul><li>Introduction to EENSW<br />The Enterprise Europe Network is the world’s largest network connecting your business to Europe and provides: <br />Information and practical advice on trading in Europe<br />Help to you to find suitable technology and business partners<br />Give you guidance on accessing European R&D Funding<br />Work with you to develop your research and innovation capabilities<br />Advise you on the management of your Intellectual Property<br />Provide you with a ‘Voice in Europe’ - we will feed back your business issues to the policy-makers. <br />For more details please view our website<br />
  10. 10. Technology Roadmapping Principles<br /><ul><li>It is a business-driven process which identifies current and future market opportunities; leading on to enhanced competitiveness and stimulating business growth
  11. 11. Drives OPEN innovation and helps articulate technology strategies
  12. 12. Encourages collaboration across organisations
  13. 13. Roadmapping is an on-going process</li></li></ul><li>Roadmapping Stages<br />‘State of the art’ – Where are we now?<br />Where do we want to be?<br />How are we going to get there?<br />Who/what is going to help us get there?<br />
  14. 14. Where are we now?<br />
  15. 15. Review of the market<br />Growth potential<br />Market trends<br />Strategic directions<br />Supply and value chains<br />
  17. 17.
  18. 18. GLOBAL CORE GNSS MARKET BY SEGMENT <br />(cumulated revenues 2010-2020)<br />Total: €1,260 billion<br />
  19. 19. EU SHIPMENTS AND PENETRATION OF GNSS DEVICES<br />Road<br />250<br />LBS<br />200<br />150<br />Shipments (million units)<br />100<br />50<br />0<br />2010<br />2012<br />2014<br />2016<br />2018<br />2020<br />
  20. 20. Football (22cm)<br />Flea (1mm)<br />Hair (80μm)<br />Red blood cell (7μm)<br />Virus(150nm)<br />Buckyball(0.8nm)<br />1m<br />10-1m<br />10-2m<br />10-3m<br />10-4m<br />10-5m<br />10-6m<br />10-7m<br />10-8m<br />10-9m<br />10-10m<br />1mm<br />1m<br />1μm<br />1nm<br />100nm<br />1nm<br />20nm<br />60nm<br />80nm<br />100nm<br />40nm<br />Sunscreen TiO2(35nm)<br />DNAstrand(2nm)<br />NANOTECHNOLOGY<br />
  21. 21. Increased demand for safe drive-by-wire systems that out-perform humans<br />Security applications will involve integration of a wide range of sensors which will communicate reliably by wireless networks and must be tamper proof<br />
  22. 22. AEROSPACE<br />
  23. 23. PROJECTED SHIPMENTS OF GNSS DEVICES IN THE AVIATION SECTOR<br />+5% per annum<br />147<br />135<br />123<br />112<br />103<br />94<br />Europe<br />North America<br />Rest of World<br />Shipments (thousands of units)<br />2010<br />2012<br />2014<br />2016<br />2018<br />2020<br />
  24. 24. Aircraft<br />manufacturers<br />Airlines /Aircraft<br />owners<br />Air Navigation<br />Service Providers (ANSP)<br />Airports<br />AVIATION VALUE CHAIN: increasing reliance on on-board solutions<br />Commercial aviation<br /><ul><li>Airbus (EU)
  25. 25. Boeing (US))</li></ul>General aviation<br /><ul><li>Cessna (US)
  26. 26. Dassault (FR)
  27. 27. Embraer (BR)
  28. 28. Piper (US)</li></ul>Main airline alliances<br /><ul><li>Oneworld
  29. 29. SkyTeam
  30. 30. Star Alliance</li></ul>General aviation<br /><ul><li>Aircraft Owners and Pilots Association (AOPA)</li></ul>Main organisations<br /><ul><li>Civil Air Navigation Services Organisation (CANSO)
  31. 31. International Civil Aviation Organisation (ICAO)</li></ul>Main categories<br /><ul><li>International airports
  32. 32. Regional airports
  33. 33. Private airports</li></ul>Device<br />manufacturers<br />Commercial aviation<br /><ul><li>Honeywell (US)
  34. 34. Rockwell Collins (US)
  35. 35. Thales Avionics (FR)</li></ul>General aviation<br /><ul><li>Garmin (US)
  36. 36. Honeywell (US)</li></ul>Example companies<br />
  37. 37. UK SPACE TURNOVER BY APPLICATION 2008/2009<br />British space industry<br />is worth<br />£7 billion<br />to the economy <br />with > 10% growth <br />over the last 2 years<br />
  38. 38. HYLAS 1 is a hybrid Ka Band/Ku Band satellite with European coverage. The satellite will be used mainly to provide broadband Internet access and to distribute and broadcast High Definition Television (HDTV).<br />
  39. 39. <ul><li>Nano-sensors
  40. 40. Novel energy production and storage
  41. 41. General electronics</li></li></ul><li>AUTOMOTIVE<br />
  42. 42. EU PND SHIPMENTS (millions of units)<br />+ 55% per annum<br />19<br />15<br />3<br />2007<br />2009<br />2005<br /><ul><li>Car navigation
  43. 43. Fleet management and logistics
  44. 44. Road user charging</li></li></ul><li>Device vendors<br />Map data<br />providers<br />Other content<br />providers<br />PND VALUE CHAIN: increasing importance of content<br />Chipset<br />manufacturers<br />Garmin (US)<br />TomTom (NL)<br />MiTAC (TW)<br />Navteq (US)<br />Tel Atlas (NL)<br />ViaMichelin (F)<br />TomTom’s (NL)<br />SIRF-CSR (US)<br />Broadcom (US)<br />Example companies<br />
  45. 45.
  46. 46.
  47. 47. European Road Transport Research Advisory Council<br />European Automotive Research Partners Association<br />
  48. 48. Traffic 2020: Telematics and traffic management enable congestion and stress free highway driving <br />Source: Furore (Future Road Vehicle Research) R&D Technology Roadmap (EARPA)<br />
  49. 49. MARINE<br />
  50. 50.
  51. 51.
  52. 52. RAIL<br />
  53. 53. Improve traffic operation and timetabling:<br /><ul><li>Increases in capacity
  54. 54. Co-ordination of services
  55. 55. Reduction in costs</li></ul>Improved security:<br /><ul><li>Nanotechnology
  56. 56. Innovative technologies
  57. 57. Advanced communications use
  58. 58. Passengers’ mobile phones
  59. 59. Satellite based location
  60. 60. Contact-less cards</li></li></ul><li>AGRICULTURE<br />
  61. 61. SHIPMENTS OF GNSS DEVICES IN THE AGRICULTURE SECTOR<br />+26% per annum<br />105<br />93<br />75<br />59<br />Shipments of GNSS-enabled devices <br />(thousands of units)<br />Europe<br />Rest of World<br />42<br />2005<br />2006<br />2007<br />2008<br />2009<br />GNSS penetration in tractors installed base (EU only)<br />3%<br />3%<br />4%<br />5%<br />6%<br />
  62. 62. COMMUNICATIONS<br />
  63. 63. SHIPMENTS AND PENETRATION OF GNSS-ENABLED MOBILE PHONES WORLDWIDE<br />80%<br />1,000<br />70%<br />875<br />60%<br />750<br />50%<br />625<br />Penetration (%)<br />40%<br />Shipments (million units)<br />500<br />30%<br />375<br />20%<br />250<br />10%<br />125<br />0%<br />0<br />2012<br />2014<br />2016<br />2018<br />2020<br />2010<br />
  64. 64. LBS VALUE CHAIN: vertical integration by leading smartphone vendors<br />Smartphone<br />vendors<br />Map data<br />providers<br />Application stores<br />Application and content developers<br />Chipset<br />manufacturers<br />Top 5 companies<br /><ul><li>Nokia (Fl)
  65. 65. RIM/Blackberry (CA)
  66. 66. Apple (US)
  67. 67. HTC (TW)
  68. 68. Samsung (KR)</li></ul>Global map providers<br /><ul><li>Navteq/Nokia (US-Fl)
  69. 69. TeleAtlas/TomTom (NL)
  70. 70. Google (US)</li></ul>Major stores<br /><ul><li>Apple: App store (200,000 aps)
  71. 71. Google: Android market (30,000 aps)
  72. 72. Nokia: Ovi Store</li></ul>Main categories<br /><ul><li>Navigation
  73. 73. Games
  74. 74. Information services
  75. 75. Social networking</li></ul>Top 5 companies<br /><ul><li>Broadcom (US)
  76. 76. SIRF/CSR (US-UK)
  77. 77. Texas Instruments (US)
  78. 78. Qualcomm (US)
  79. 79. ST Microelectronics (CH)</li></ul>Example companies<br />
  80. 80. Location Based Services (Marketing and Advertising)<br />Location-Based Engagements: connecting or interacting with a specific geographic place via your mobile device opens opportunities for marketers to participate in that moment. Facebook Deals lets business deliver e-coupons on location and Location Engagement Analytics Monitor location-based engagements across multiple LBS applications<br />Example Providers:<br />Foursquare (2 Million+ users), Brightkite, Loopt (4Million+ users),, Facebook and Gowalla<br />LBS global market value estimates vary but all show high growth:<br />$6,292.5 million by 2012 from $1,050.0 million in 2008, a CAGR of 56.4% (Source: TechNavio)<br />$21.14 billion by 2015, with 1.24 billion subscribers. (Source: Global Industry Analysts)<br />
  81. 81. ENVIRONMENT<br />
  82. 82. <ul><li>Meteorology
  83. 83. Pollution
  84. 84. Water quality
  85. 85. Atmospheric pollution
  86. 86. Ground pollution</li></li></ul><li>Tracking<br />
  87. 87. SECURITY<br />
  88. 88. Home Detection Curfew<br /><ul><li>Since 1999, around 27,000 people have been released from prison early to serve out the remainder of their sentence ‘on the tag’
  89. 89. Those eligible for electronic monitoring can be released from prison 'on the tag' between two and 12 weeks early</li></li></ul><li>
  90. 90.
  91. 91. Assisted Living<br />Using GPS and mobile technology we can provide greater independence and freedom to vulnerable members of the community. GPS technology accurately calculates an individuals location and uses the mobile phone network to send that location to the carer.<br />An example being the buddi (<br />
  92. 92. What does the South West UK have to offer?<br />The South West is well positioned to contribute to the GNSS downstream and upstream value chains through the following sectors:<br />Microelectronics<br />Aerospace<br />Creative<br />Biomedical<br />
  93. 93. Microelectronics<br />The South West UK has the largest concentration of silicon design engineers in Europe, second only to Silicon Valley in the US<br />The region employs 25% of the UK’s microelectronics manpower<br />5,000 people in around 400 companies<br />Multi-nationals such as STMicroelectronics, Broadcom, Infineon, Toshiba, HP, Intel, Gooch & Housego and others  <br />The region has a world-class microelectronics R&D cluster, with;<br />200+ prime design and development companies<br />100+ systems integrators.<br />Significant subsectors are; <br />Silicon Design (including RF ICs, ASICs, Analogue Mixed Signal and Power ICs)<br />Optoelectronics.<br />
  94. 94. Aerospace<br />One of the largest and most significant aerospace clusters in the world, with;<br />18,000+ employees<br />Ten of the top global aerospace companies (BAE Systems, Airbus, Rolls-Royce Defence Aerospace, MBDA and AugustaWestland) <br />700+ supply chain companies<br />A prominent player in civil projects led by Airbus and Boeing as well as defence projects such as Typhoon Joint Strike Fighter and the A400M.<br />A world leader in; airframes, engines, equipment, rotorcraft and UAVs. <br />World class research facilities such as Atkins, QinetiQ, Halcrow, Fraser Nash and the Defence Science and Technology Laboratory (DSTL)<br />Defence Equipment and Service (DE&S) in Bristol employs around 7000 people and controls a $25 billion budget covering acquisition of ships, aircraft, vehicles and weapons, as well as information systems and satellite communications. <br />
  95. 95. Creative<br />Bristol has the strongest digital media supply chain outside London. <br />Nokia and HP, two of the largest names in content development for web and mobile, have facilities in Bristol. <br />BBC Bristol is a centre of excellence in High-Definition production <br />Animation in the South West is internationally recognised; for example the Oscar winning Aardman Animations. <br />The University of Bournemouth is home to The National Centre for Computer Animation, the UK's leading centre for computer animation.<br />The South West generates £153m of television production each year with 700 hours of daytime TV made each year in the South West.<br />11 production companies from the South West feature in Broadcast Magazine's 2007 'top 50 by turnover' survey.<br />
  96. 96. Biomedical<br />The South West UK has 450+ Biomedical organisations, 140 of which are Medical Technology establishments<br />Employs 20,000+ people<br />With more than136,000 employed by the Health Service<br />Plus Higher Education Biomedical research employing another 5000<br />Overall this industry worth is approximately £9Bn <br />
  97. 97. Where do we want to be?<br />
  98. 98. Review of the TRM day<br />Use of novel feedback platform – this allowed the capture of broad and multi-layered information from a high number of delegates.<br />Initiative has a business need bias and focus – 62% business, 24% Public Sector bodies, 14% Higher Education Institutes.<br />Thematic areas of interest:<br />Transport solutions<br />Next generation phone apps through technology transfer<br />Antenna, tracking device and remote sensor design<br />Transfer of augmented reality technology to other sectors<br />
  99. 99. A - Transport solutions<br />Utilisation of safety critical software across the transport sectors<br />Bicycle tracking through enhanced use of visualisation and tracking data <br />Developments in remote sensing and GIS for UAVs and ROVs<br />
  100. 100. B - Next generation phone apps through technology transfer<br />Use of established Human-Machine Interface platforms <br />Integration and testing of GPS signal data into apps<br />
  101. 101. C - Antenna, tracking device and remote sensor design<br />Integration of tracking technologies to monitor farmed and wild animals <br />Application of mathematical rigour in antenna/tracking device design<br />
  102. 102. D -Transfer of augmented reality technology to other sectors<br />Training of surgeons and clinicians using established augmented reality platforms <br />Visualisation and monitoring of nuclear reactors through augmented reality <br />Automotive mobile communications enhancement through use of augmented reality <br />Design of buildings and visualisation of environmental impact.<br />
  103. 103. Your chance to comment and participate<br />Do the identified thematic priorities have research, commercial or technological resonance in your region?<br />If so, please tell us who you are, who you represent, and how you would like to participate collaboratively and commercially in our initiative.<br /><ul><li>e.g. I am A N Other and I work for Newco, we have a new tablet platform and we're looking for LBS content to populate our platform, so you create it and we'll test it and provide the marketplace.</li></li></ul><li>Are we missing other opportunities?<br />What have we missed? Are there other growth fields that would offer better commercial results?<br />
  104. 104. EENSW Support<br />EENSW will now support this initiative by:<br />Facilitating the development of the 4 thematic themes<br />Leverage the Enterprise Europe Network to identify international companies which can make a positive contribution<br />Help broker engagement of the supply chain in future collaborations<br />Help accelerate the commercialisation of the outcomes<br />
  105. 105. Case Study: B - Next generation phone apps through technology transfer<br />Distanc---er™This product allows you to measure the distance to the vehicle in front by processing visual information and will assess if you are at a safe breaking distance for your speed. <br />This South West UK SME would like to collaborate to develop this patent protected technology as an augmented reality mobile app and invites expressions of interest.<br />
  106. 106. Join the discussion now on linkedin<br />Register an account on linkedin if you are not already a member<br /><br />Select ‘Groups’ from the menu at the top of the screen and then enter ‘Enterprise Europe Network South West’ into the search bar<br />From the results select ‘Enterprise Europe Network South West Technology Roadmapping…’<br />We look forward to meeting you there!<br />
  107. 107. For further information contact:<br />Jim Payton<br />Innovation Advisor<br /><br />
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