EENSW technology roadmapping slidecast feb 2011 lbs eo gt

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Slidecast to show outcomes of an EENSW Technology Roadmapping initiative focused on: …

Slidecast to show outcomes of an EENSW Technology Roadmapping initiative focused on:

Location Based Services
Geo-Tagging
Earth Observation

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  • 1. Technology Roadmapping
    Location Based ServicesGeo-TaggingEarth Observation
    Jim Payton Innovation Advisor
  • 2. Objectives of this slidecast
    • To promote the findings of a Technology Roadmapping initiative in LBS, etc
    • 3. To promote across the EEN the established Community of Interest in the UK South West
    • 4. To facilitate connections between organisations across the EU (and internationally) with similar technological/business interests
    • 5. To grow the initiative utilising the EEN and develop REAL opportunities for collaboration
  • Call to action
    • We invite you to watch this slidecast and then join the discussion on our Enterprise Europe Network South West linkedin subgroup;
    • 6. Enterprise Europe Network South West Technology Roadmapping...
    • 7. http://www.linkedin.com/groups?mostPopular=&gid=3764278
    • 8. This discussion group will be open from the 1st Feb until the 14th Feb. We welcome all types of opinion and comment, no matter how lateral or ‘blue sky’. 
    • 9. We would like you to be a critical eye/friend and tell us who are you and what you have to offer
  • Introduction to EENSW
    The Enterprise Europe Network is the world’s largest network connecting your business to Europe and provides: 
    Information and practical advice on trading in Europe
    Help to you to find suitable technology and business partners
    Give you guidance on accessing European R&D Funding
    Work with you to develop your research and innovation capabilities
    Advise you on the management of your Intellectual Property
    Provide you with a ‘Voice in Europe’ - we will feed back your business issues to the policy-makers.
    For more details please view our website http://www.enterpriseeuropesw.org.uk/swr/
  • 10. Technology Roadmapping Principles
    • It is a business-driven process which identifies current and future market opportunities; leading on to enhanced competitiveness and stimulating business growth
    • 11. Drives OPEN innovation and helps articulate technology strategies
    • 12. Encourages collaboration across organisations
    • 13. Roadmapping is an on-going process
  • Roadmapping Stages
    ‘State of the art’ – Where are we now?
    Where do we want to be?
    How are we going to get there?
    Who/what is going to help us get there?
  • 14. Where are we now?
  • 15. Review of the market
    Growth potential
    Market trends
    Strategic directions
    Supply and value chains
  • 16. AEROSPACE
    AUTOMOTIVE
    MARINE
    SECURITY
    LOCATION BASED SERVICES
    GEO TAGGING
    EARTH OBSERVATION
    RAIL
    ENVIRONMENT
    AGRICULTURE
    COMMUNICATION
  • 17.
  • 18. GLOBAL CORE GNSS MARKET BY SEGMENT
    (cumulated revenues 2010-2020)
    Total: €1,260 billion
  • 19. EU SHIPMENTS AND PENETRATION OF GNSS DEVICES
    Road
    250
    LBS
    200
    150
    Shipments (million units)
    100
    50
    0
    2010
    2012
    2014
    2016
    2018
    2020
  • 20. Football (22cm)
    Flea (1mm)
    Hair (80μm)
    Red blood cell (7μm)
    Virus(150nm)
    Buckyball(0.8nm)
    1m
    10-1m
    10-2m
    10-3m
    10-4m
    10-5m
    10-6m
    10-7m
    10-8m
    10-9m
    10-10m
    1mm
    1m
    1μm
    1nm
    100nm
    1nm
    20nm
    60nm
    80nm
    100nm
    40nm
    Sunscreen TiO2(35nm)
    DNAstrand(2nm)
    NANOTECHNOLOGY
  • 21. Increased demand for safe drive-by-wire systems that out-perform humans
    Security applications will involve integration of a wide range of sensors which will communicate reliably by wireless networks and must be tamper proof
  • 22. AEROSPACE
  • 23. PROJECTED SHIPMENTS OF GNSS DEVICES IN THE AVIATION SECTOR
    +5% per annum
    147
    135
    123
    112
    103
    94
    Europe
    North America
    Rest of World
    Shipments (thousands of units)
    2010
    2012
    2014
    2016
    2018
    2020
  • 24. Aircraft
    manufacturers
    Airlines /Aircraft
    owners
    Air Navigation
    Service Providers (ANSP)
    Airports
    AVIATION VALUE CHAIN: increasing reliance on on-board solutions
    Commercial aviation
    • Airbus (EU)
    • 25. Boeing (US))
    General aviation
    Main airline alliances
    General aviation
    • Aircraft Owners and Pilots Association (AOPA)
    Main organisations
    • Civil Air Navigation Services Organisation (CANSO)
    • 31. International Civil Aviation Organisation (ICAO)
    Main categories
    • International airports
    • 32. Regional airports
    • 33. Private airports
    Device
    manufacturers
    Commercial aviation
    • Honeywell (US)
    • 34. Rockwell Collins (US)
    • 35. Thales Avionics (FR)
    General aviation
    • Garmin (US)
    • 36. Honeywell (US)
    Example companies
  • 37. UK SPACE TURNOVER BY APPLICATION 2008/2009
    British space industry
    is worth
    £7 billion
    to the economy
    with > 10% growth
    over the last 2 years
  • 38. HYLAS 1 is a hybrid Ka Band/Ku Band satellite with European coverage. The satellite will be used mainly to provide broadband Internet access and to distribute and broadcast High Definition Television (HDTV).
  • 39.
    • Nano-sensors
    • 40. Novel energy production and storage
    • 41. General electronics
  • AUTOMOTIVE
  • 42. EU PND SHIPMENTS (millions of units)
    + 55% per annum
    19
    15
    3
    2007
    2009
    2005
    • Car navigation
    • 43. Fleet management and logistics
    • 44. Road user charging
  • Device vendors
    Map data
    providers
    Other content
    providers
    PND VALUE CHAIN: increasing importance of content
    Chipset
    manufacturers
    Garmin (US)
    TomTom (NL)
    MiTAC (TW)
    Navteq (US)
    Tel Atlas (NL)
    ViaMichelin (F)
    TomTom’s (NL)
    SIRF-CSR (US)
    Broadcom (US)
    Example companies
  • 45.
  • 46.
  • 47. European Road Transport Research Advisory Council
    European Automotive Research Partners Association
  • 48. Traffic 2020: Telematics and traffic management enable congestion and stress free highway driving
    Source: Furore (Future Road Vehicle Research) R&D Technology Roadmap (EARPA)
  • 49. MARINE
  • 50.
  • 51.
  • 52. RAIL
  • 53. Improve traffic operation and timetabling:
    • Increases in capacity
    • 54. Co-ordination of services
    • 55. Reduction in costs
    Improved security:
    • Nanotechnology
    • 56. Innovative technologies
    • 57. Advanced communications use
    • 58. Passengers’ mobile phones
    • 59. Satellite based location
    • 60. Contact-less cards
  • AGRICULTURE
  • 61. SHIPMENTS OF GNSS DEVICES IN THE AGRICULTURE SECTOR
    +26% per annum
    105
    93
    75
    59
    Shipments of GNSS-enabled devices
    (thousands of units)
    Europe
    Rest of World
    42
    2005
    2006
    2007
    2008
    2009
    GNSS penetration in tractors installed base (EU only)
    3%
    3%
    4%
    5%
    6%
  • 62. COMMUNICATIONS
  • 63. SHIPMENTS AND PENETRATION OF GNSS-ENABLED MOBILE PHONES WORLDWIDE
    80%
    1,000
    70%
    875
    60%
    750
    50%
    625
    Penetration (%)
    40%
    Shipments (million units)
    500
    30%
    375
    20%
    250
    10%
    125
    0%
    0
    2012
    2014
    2016
    2018
    2020
    2010
  • 64. LBS VALUE CHAIN: vertical integration by leading smartphone vendors
    Smartphone
    vendors
    Map data
    providers
    Application stores
    Application and content developers
    Chipset
    manufacturers
    Top 5 companies
    Global map providers
    • Navteq/Nokia (US-Fl)
    • 69. TeleAtlas/TomTom (NL)
    • 70. Google (US)
    Major stores
    • Apple: App store (200,000 aps)
    • 71. Google: Android market (30,000 aps)
    • 72. Nokia: Ovi Store
    Main categories
    Top 5 companies
    • Broadcom (US)
    • 76. SIRF/CSR (US-UK)
    • 77. Texas Instruments (US)
    • 78. Qualcomm (US)
    • 79. ST Microelectronics (CH)
    Example companies
  • 80. Location Based Services (Marketing and Advertising)
    Location-Based Engagements: connecting or interacting with a specific geographic place via your mobile device opens opportunities for marketers to participate in that moment. Facebook Deals lets business deliver e-coupons on location and Location Engagement Analytics Monitor location-based engagements across multiple LBS applications
    Example Providers:
    Foursquare (2 Million+ users), Brightkite, Loopt (4Million+ users), Momentfeed.com, Facebook and Gowalla
    LBS global market value estimates vary but all show high growth:
    $6,292.5 million by 2012 from $1,050.0 million in 2008, a CAGR of 56.4% (Source: TechNavio)
    $21.14 billion by 2015, with 1.24 billion subscribers. (Source: Global Industry Analysts)
  • 81. ENVIRONMENT
  • 82.
  • Tracking
  • 87. SECURITY
  • 88. Home Detection Curfew
    • Since 1999, around 27,000 people have been released from prison early to serve out the remainder of their sentence ‘on the tag’
    • 89. Those eligible for electronic monitoring can be released from prison 'on the tag' between two and 12 weeks early
  • 90.
  • 91. Assisted Living
    Using GPS and mobile technology we can provide greater independence and freedom to vulnerable members of the community. GPS technology accurately calculates an individuals location and uses the mobile phone network to send that location to the carer.
    An example being the buddi (www.buddi.co.uk)
  • 92. What does the South West UK have to offer?
    The South West is well positioned to contribute to the GNSS downstream and upstream value chains through the following sectors:
    Microelectronics
    Aerospace
    Creative
    Biomedical
  • 93. Microelectronics
    The South West UK has the largest concentration of silicon design engineers in Europe, second only to Silicon Valley in the US
    The region employs 25% of the UK’s microelectronics manpower
    5,000 people in around 400 companies
    Multi-nationals such as STMicroelectronics, Broadcom, Infineon, Toshiba, HP, Intel, Gooch & Housego and others 
    The region has a world-class microelectronics R&D cluster, with;
    200+ prime design and development companies
    100+ systems integrators.
    Significant subsectors are;
    Silicon Design (including RF ICs, ASICs, Analogue Mixed Signal and Power ICs)
    Optoelectronics.
  • 94. Aerospace
    One of the largest and most significant aerospace clusters in the world, with;
    18,000+ employees
    Ten of the top global aerospace companies (BAE Systems, Airbus, Rolls-Royce Defence Aerospace, MBDA and AugustaWestland)
    700+ supply chain companies
    A prominent player in civil projects led by Airbus and Boeing as well as defence projects such as Typhoon Joint Strike Fighter and the A400M.
    A world leader in; airframes, engines, equipment, rotorcraft and UAVs.
    World class research facilities such as Atkins, QinetiQ, Halcrow, Fraser Nash and the Defence Science and Technology Laboratory (DSTL)
    Defence Equipment and Service (DE&S) in Bristol employs around 7000 people and controls a $25 billion budget covering acquisition of ships, aircraft, vehicles and weapons, as well as information systems and satellite communications.
  • 95. Creative
    Bristol has the strongest digital media supply chain outside London.
    Nokia and HP, two of the largest names in content development for web and mobile, have facilities in Bristol.
    BBC Bristol is a centre of excellence in High-Definition production
    Animation in the South West is internationally recognised; for example the Oscar winning Aardman Animations.
    The University of Bournemouth is home to The National Centre for Computer Animation, the UK's leading centre for computer animation.
    The South West generates £153m of television production each year with 700 hours of daytime TV made each year in the South West.
    11 production companies from the South West feature in Broadcast Magazine's 2007 'top 50 by turnover' survey.
  • 96. Biomedical
    The South West UK has 450+ Biomedical organisations, 140 of which are Medical Technology establishments
    Employs 20,000+ people
    With more than136,000 employed by the Health Service
    Plus Higher Education Biomedical research employing another 5000
    Overall this industry worth is approximately £9Bn
  • 97. Where do we want to be?
  • 98. Review of the TRM day
    Use of novel feedback platform – this allowed the capture of broad and multi-layered information from a high number of delegates.
    Initiative has a business need bias and focus – 62% business, 24% Public Sector bodies, 14% Higher Education Institutes.
    Thematic areas of interest:
    Transport solutions
    Next generation phone apps through technology transfer
    Antenna, tracking device and remote sensor design
    Transfer of augmented reality technology to other sectors
  • 99. A - Transport solutions
    Utilisation of safety critical software across the transport sectors
    Bicycle tracking through enhanced use of visualisation and tracking data
    Developments in remote sensing and GIS for UAVs and ROVs
  • 100. B - Next generation phone apps through technology transfer
    Use of established Human-Machine Interface platforms
    Integration and testing of GPS signal data into apps
  • 101. C - Antenna, tracking device and remote sensor design
    Integration of tracking technologies to monitor farmed and wild animals
    Application of mathematical rigour in antenna/tracking device design
  • 102. D -Transfer of augmented reality technology to other sectors
    Training of surgeons and clinicians using established augmented reality platforms
    Visualisation and monitoring of nuclear reactors through augmented reality
    Automotive mobile communications enhancement through use of augmented reality
    Design of buildings and visualisation of environmental impact.
  • 103. Your chance to comment and participate
    Do the identified thematic priorities have research, commercial or technological resonance in your region?
    If so, please tell us who you are, who you represent, and how you would like to participate collaboratively and commercially in our initiative.
    • e.g. I am A N Other and I work for Newco, we have a new tablet platform and we're looking for LBS content to populate our platform, so you create it and we'll test it and provide the marketplace.
  • Are we missing other opportunities?
    What have we missed? Are there other growth fields that would offer better commercial results?
  • 104. EENSW Support
    EENSW will now support this initiative by:
    Facilitating the development of the 4 thematic themes
    Leverage the Enterprise Europe Network to identify international companies which can make a positive contribution
    Help broker engagement of the supply chain in future collaborations
    Help accelerate the commercialisation of the outcomes
  • 105. Case Study: B - Next generation phone apps through technology transfer
    Distanc---er™This product allows you to measure the distance to the vehicle in front by processing visual information and will assess if you are at a safe breaking distance for your speed.
    This South West UK SME would like to collaborate to develop this patent protected technology as an augmented reality mobile app and invites expressions of interest.
  • 106. Join the discussion now on linkedin
    Register an account on linkedin if you are not already a member
    http://www.linkedin.com/
    Select ‘Groups’ from the menu at the top of the screen and then enter ‘Enterprise Europe Network South West’ into the search bar
    From the results select ‘Enterprise Europe Network South West Technology Roadmapping…’
    We look forward to meeting you there!
  • 107. For further information contact:
    Jim Payton
    Innovation Advisor
    Jim.payton@enterpriseeuropesw.org.uk