19.10.11 - Innovative Marketing Strategies (Dorset)

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Business West held a one day workshop on Innovative Marketing Strategies for Small Businesses on a limited Budget, this covered Guerrilla Marketing, Fusion Marketing, Affilliate Marketing and Joint Venture Marketing along with learning about the socail media tools you can use to put these strategies into action.

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19.10.11 - Innovative Marketing Strategies (Dorset)

  1. 1. Innovative Marketing Strategiesfor small businesses with a limited budget Bournemouth, Dorset Wednesday 19th October 2011
  2. 2. Tara GillamBusiness West – Enterprise Europe NetworkClient Services Manager Welcome
  3. 3. Agenda09.00am Registration and Coffee9.30am Welcome and Introduction Tara Gillam, Business West9.40am Marketing Strategies Dan Storey, Guerrilla Marketing Guerrilla/Fusion/Affiliate/Joint Venture your Business11.00am Refreshment Break11.15am Marketing Strategies Dan Storey, Guerrilla Marketing Continued your Business1.00pm Lunch1.30pm Tools to implement your Marketing Strategies Andy Poulton, Business West Social Media Tools – How to be affective and generate business leads3.30pm Enterprise Europe Network Tara Gillam, Business West Targeting Joint Ventures and using the Partnership Tool to access over 14,000 business opportunities4.00pm Next Steps & Close Dan Storey, Guerrilla Marketing Refreshments and Networking Opportunities your Business
  4. 4. Providing high quality support andleadership via the Chambers of Commerce and Initiative for businesses in our region
  5. 5. The network of Bristol, Bath and GloucestershireChambers of Commerce.Access Business Benefits: Networking Information Business Services Representation
  6. 6. Your European business experts With Partners in over 50 countries Enterprise Europe Network South West provides: Advice and support to access European markets New business opportunities through our partner search service Guidance on EU R&D programmes A business consultation and policy-feedback servicew: www.enterpriseeuropesw.org.uk or www.eensw.co.uke: info@enterpriseeuropesw.org.ukt: +44 (0)1275 370 997
  7. 7. High Growth services to support your business Starting a High Growth Business Coaching for High Growth Understanding Finance for BusinessCould you do with a guiding hand from an experienced and impartial coach who hasyour best interests at heart? We can help you to achieve your business goals throughour specially devised programmes.Beat the competition by Funded by Delivered byregistering your interest today atwww.growthsouthwest.co.ukor by calling 01275 370 760
  8. 8. Protect your intellectual property rights andexploit new commercial opportunitiesWould you like impartial advice on how to protect all aspects of yourIntellectual Property (IP)?Ignite IP can help you manage your trade marks, designs, copyright andpatents, ‘intellectual assets’ such as specialist knowledge, company manuals andtechnical expertise?Find out how you can protect yourIntellectual Property by contacting:info@igniteip.co.ukCall 01275 370880Or visit our website www.igniteip.co.uk
  9. 9. ImproveYour ResourceEfficiency (IYRE)Your business can save money, reduce waste and become morecompetitive – simply by reassessing resource use within the businessContact Business West’s team ofenvironmental advisers to see if your businessqualifies to receive free, independent, bespokesupport:01275 376 233iyre@businesswest.co.uk Funded by: Part of:www.businesswest.co.uk/iyre
  10. 10. Dan StoreyGuerrilla Marketing your Business Marketing Strategies Guerrilla / Fusion / Affiliate / Joint Venture
  11. 11. What we will cover today• Overview of Marketing• Marketing Plan Overview 7 Sentence Marketing Plan• Joint Venture Marketing• Fusion Marketing• Affiliate Marketing• Guerrilla Marketing• Traditional Marketing vs Guerrilla Marketing• Mindset of Marketing• 200 Tools of Marketing
  12. 12. About Me• Guerrilla Marketing Master Trainer• NLP Master Practitioner & Trainer• You/You• You/I• They/I
  13. 13. What is Marketing? Going after conventional businessgoals using unconventional means!
  14. 14. Marketing is…• All Contact• A Circle• A Process• The Truth made Fascinating• Chance to Educate your Market how to Succeed• Business more than Art• Art of getting people to Change Their Mind
  15. 15. Marketing is NOT…• Advertising • Stage for Humour• Direct Mail • Invitation to be Clever• Telemarketing • Complicated• Brochures • A Miracle Worker• Yellow Pages • Website• Show Business
  16. 16. Marketing is…• Opportunity to earn profits• A chance to cooperate with other businesses• Process of building lasting relationships
  17. 17. 7-Sentence Marketing Plan1 – Purpose of Marketing – Call to Action? – Definitive progression towards a sale • Visit your store • Call your sales team • Follow you on social media • Go to a specific web page – Influence speed of action?
  18. 18. 7-Sentence Marketing Plan2 – Competitive Advantage – Why should people do business with YOU? – Link to tagline?
  19. 19. Taglines - Guess the Company• Just Do It• What’s in your wallet?• Built for the road ahead• Connecting People• I’m Lovin’ It• 57 Varieties• They’re Grrrrreat!
  20. 20. Taglines - Guess the Company• The Un-Cola• Think outside the bun• When you can’t brush after every meal• I’d rather fight than switch• Raising the bar• Power of dreams• Trusted to deliver excellence• That was easy
  21. 21. 7-Sentence Marketing Plan3 – Target Audience – Key to marketing success – 92/4/4 – Nanocasting
  22. 22. 7-Sentence Marketing Plan4 – Marketing Tools/Techniques – Suitable for target audience – Context as well as Content – Over 200 Marketing tools/techniques
  23. 23. 7-Sentence Marketing Plan5 – Niche – Your position in the market place – Specialist functions
  24. 24. 7-Sentence Marketing Plan6 – Corporate Identity – What are the values of your company – All things equal, these can set you apart from competition
  25. 25. 7-Sentence Marketing Plan7 – Budget – Average company spends just under 4% – What happens to the average business? – Key to success = Measurement
  26. 26. Joint VenturesFusion Marketing Affiliates
  27. 27. Why?• Rapid marketing and sales results through existing channels• Reduce marketing spend by not having to do lead generating activities• Improved results by getting endorsements from marketing partners• Great for companies looking for quick wins in new markets
  28. 28. Joint Ventures• Utilising an existing marketing channel• Win-Win-Win – Customers – JV Partner – You• Do it for them – Make it easier to say yes than no
  29. 29. Joint Ventures• Choosing a partner – Client Demographics – Similar Values – Survey your existing clients – Networking
  30. 30. Partner Search Tool
  31. 31. Fusion Marketing• Multiple companies marketing to the same group of people• Shared marketing cost• Useful if clients looking for all-in-one solution• Examples – Wedding services – Local business magazine
  32. 32. Affiliate Marketing• Allow other people to sell your products/services for you• Many big retailers offer commission for sales – Amazon – iTunes – Expedia – Insurance Companies• White Label websites/Drop Shipping
  33. 33. Guerrilla Marketing Examples
  34. 34. Guerrilla Marketing Examples
  35. 35. Guerrilla Marketing Examples
  36. 36. Guerrilla Marketing Examples
  37. 37. Guerrilla Marketing Examples
  38. 38. Guerrilla Marketing Examples
  39. 39. Guerrilla Marketing Examples
  40. 40. Guerrilla Marketing Examples
  41. 41. Guerrilla Marketing Examples
  42. 42. Guerrilla Marketing Examples
  43. 43. Guerrilla Marketing Examples
  44. 44. Guerrilla Marketing Examples
  45. 45. Business Cards?
  46. 46. Business Cards?
  47. 47. Business Cards?
  48. 48. Business Cards?
  49. 49. Business Cards?
  50. 50. Business Cards?
  51. 51. Business Cards?
  52. 52. Business Cards?
  53. 53. Business Cards?
  54. 54. How to increase sales using Guerrilla Marketing?Coca ColaFriendship Machine12 Foot Vending Machine40x Regular Sales
  55. 55. Traditional vs Guerrilla Marketing• Invest Time, Energy, Imagination & Knowledge• Removes the Mystique• Geared to Small Business• Profits as main yardstick• Based on Psychology (not Guesswork)• Focus (not Diversification)• Grow Geometrically (4 Ways)• Fervent Follow Up
  56. 56. Traditional vs Guerrilla Marketing• Cooperate (not Compete)• Meme (not Logo)• Giving (not Taking)• Me vs You Marketing• Promotes Marketing Combinations• Relationships over Sales• Very Techno-cozy• Individuals not Groups (Nanocasting)
  57. 57. Traditional vs Guerrilla Marketing• Intentional (focus on the Details)• Gain Consent• Monologue vs Dialogue• Needs vs Wants• Problems (not Benefits)• Provides 200 Tools/Techniques
  58. 58. Mindset of Marketing• Influence – Robert Cialdini – Reciprocity – Commitment & Consistency – Social Proof – Authority – Liking – Scarcity
  59. 59. Mindset of Marketing• Repetition• 5000 marketing messages daily• Delete 2/3 we are even interested in• 9 exposures to move to purchase readiness• 74% need 2 different forms of marketing• 33% need 3 different marketing messages• Public Intelligence is increasing
  60. 60. Mindset of Marketing Permission Marketing – Seth Godin• Would not ask someone to marry you if you just met them in a bar. Need to develop a relationship based on ongoing value which leads to a sale.
  61. 61. Marketing Tools/Techniques200 Guerrilla Marketing techniques availableOnly need to use those which are relevant to your client demographic Develop more within your marketing plan
  62. 62. Marketing Tools/Techniques• Mini Media – Business Cards – Stationery – Postcards – Personal Letters – Trade Shows
  63. 63. Marketing Tools/Techniques• Maxi Media – Advertising – Direct Mail – Television – Do these last!
  64. 64. Marketing Tools/Techniques• e-Media – Website – Blog – Forums – PPC – Autoresponders
  65. 65. Marketing Tools/Techniques• Info Media – Knowledge of Market – Customer Data – Case Studies – Articles – Infomercials
  66. 66. Marketing Tools/Techniques• Human Media – Yourself – Your employees – Contact time with customers – Job Title – Networking
  67. 67. Marketing Tools/Techniques• Non Media – Service – Word of Mouth – Community Involvement – Free Trial – Product Placement
  68. 68. Marketing Tools/Techniques• Company Attributes – Name – Intelligent Positioning – Hours of Operation – Service – Price
  69. 69. Marketing Tools/Techniques• Company Attitudes – Easy to do business with – Flexibility – Speed – Attention to Detail – Passion & Enthusiasm
  70. 70. Questions?
  71. 71. Learn More• 10th & 11th November 2011• 2 day Guerrilla Marketing training – Marketing principles – Marketing Plan / Calendar – 200 Marketing Weapons – Internet / Social Media – Psychology – Memes £197
  72. 72. Andy PoultonBusiness WestBusiness Link ICT Specialist Tools to implement your Marketing Strategies Social Media Tools – How to be affective and generate business leads
  73. 73. Guerrilla e-marketingSlides available from www.159.be 74
  74. 74. Slides available from www.159.be 75
  75. 75. Noah Kalina 21m views on YouTube in 5 years Now that’s the magic of web marketingSlides available from www.159.be 76
  76. 76. Guerrilla e-marketingSlides available from www.159.be 77
  77. 77. Slides available from www.159.be 78
  78. 78. Slides available from www.159.be 79
  79. 79. Agenda • Introduction • Reality Check • Social Networks • Business Networks • Viral • Video Marketing • Email Marketing • Blogging • TwitterSlides available from www.159.be 80
  80. 80. World Wide Web – Reality CheckSlides available from www.159.be 81
  81. 81. World Wide Web – Reality Check Vast Market OpportunitySlides available from www.159.be 82
  82. 82. World Wide Web – Reality Check 6.9 Bn 1.8 BnSlides available from www.159.be 83
  83. 83. World Wide Web – Reality Check Lots of money spent onlineSlides available from www.159.be 84
  84. 84. World Wide Web – Reality Check 2009 2010£88 bn £118 bn£150 bn £200 bnSlides available from www.159.be 85
  85. 85. • World Wide Web – Reality Check 120 118 100 80 88 60 64.3 40 46.6 £ Bn 29.8 20 20.4 0 2005 2006 2007 2008 2009 2010Source IMRGSlides available from www.159.be 86
  86. 86. World Wide Web – Reality Check New ways of working means People spend more and more time onlineSlides available from www.159.be 87
  87. 87. World Wide Web – Reality CheckPCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4GSlides available from www.159.be 88
  88. 88. Is your business ready? Do you have • Phone systems in place to deal with calls? • People to deal with enquiries? • Stock to deal with uplift in orders? • Logistics in place to deliver on new orders? • Cashflow to meet increased demand?Slides available from www.159.be 89
  89. 89. Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content?Slides available from www.159.be 90
  90. 90. Does it Grab the Attention? A – Grab their ATTENTION I – Generate an INTEREST D – Build the DESIRE A – Promote the ACTIONSlides available from www.159.be 91
  91. 91. Agenda • Introduction • Reality Check • Social Networks • Business Networks • Viral • Video Marketing • Email Marketing • Blogging • TwitterSlides available from www.159.be 92
  92. 92. Online NetworksSlides available from www.159.be 93
  93. 93. Slides available from www.159.be 94
  94. 94. Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+Slides available from www.159.be Data source: Google Ad Planner 95
  95. 95. Social NetworksSocial Media is the No. 1 online activitySlides available from www.159.be 96
  96. 96. Social Networks 2/3rds of the Global Internet population visit Social NetworksSlides available from www.159.be 97
  97. 97. Social Networks 10% of allinternet time isspent on Social NetworksSlides available from www.159.be 98
  98. 98. Social Networks www.facebook.comSlides available from www.159.be 99
  99. 99. Facebook If Facebook was a country it would be1/ China2/ India3/ Facebook4/ USASlides available from www.159.be 100
  100. 100. Facebook Adds 1/2m users every daySlides available from www.159.be 101
  101. 101. Facebook 5bn minutes spent on Facebook EVERY daySlides available from www.159.be 102
  102. 102. Facebook 1bn• web links• news stories• blog postsshared each weekSlides available from www.159.be 103
  103. 103. Facebook Facebook now has a greater share of the internet thanSlides available from www.159.be 104
  104. 104. Online Networks – How www.facebook.comSlides available from www.159.be 105
  105. 105. Facebook – Getting Started 3 Types of presence • Profile – personal o Can join groups o Ugly URL o Indexed by Search EnginesSlides available from www.159.be 106
  106. 106. Facebook – Getting Started 3 Types of presence • Page – business o Can’t Join Groups o Can host apps o “Vanity” URL o Indexed by Search Engines o Visitor stats available Best for brands and businessesSlides available from www.159.be 107
  107. 107. Facebook – Getting Started 3 Types of presence • Group – both o Linked to Site Admin o New members have to be approved o Send “Direct” messages to members o Ugly URL Great for organising at a personal level and smaller scale interactions [<5000 members]Slides available from www.159.be 108
  108. 108. Facebook – Getting Started – build profileSlides available from www.159.be 109
  109. 109. Facebook – Getting Started – build pageSlides available from www.159.be 110
  110. 110. Facebook – Getting Started – Join InSlides available from www.159.be 111
  111. 111. Facebook – Advertising • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, FeedbackSlides available from www.159.be 112
  112. 112. Social Networks – Build your profile - Groups • Search for groups • Join some groups • Start your own group • Contribute and add value • Link back to your websiteSlides available from www.159.be 113
  113. 113. Agenda • Introduction • Reality Check • Social Networks • Business Networks • Viral • Video Marketing • Email Marketing • Blogging • TwitterSlides available from www.159.be 114
  114. 114. Business NetworksSlides available from www.159.be 115
  115. 115. Linkedin – Networking for ProfessionalsOver 120 million registered professional users in more than 200 countriesSlides available from www.159.be 116
  116. 116. Linkedin – Networking for Professionals More than 50% located outside of the USASlides available from www.159.be 117
  117. 117. Linkedin – Networking for ProfessionalsMore than 1.5mcompanies have a LinkedinCompany PageSlides available from www.159.be 118
  118. 118. Linkedin – Networking for Professionals Adds 1m new members every 12 daysSlides available from www.159.be 119
  119. 119. Linkedin – Networking for Professionals More than 2bnpeople searches in 2010Slides available from www.159.be 120
  120. 120. Linkedin – Networking for Professionals www.linkedin.comSlides available from www.159.be 121
  121. 121. Linkedin – Getting Started – build profileSlides available from www.159.be 122
  122. 122. Linkedin – Build Company PageSlides available from www.159.be 123
  123. 123. Linkedin – Getting Started – make contactsSlides available from www.159.be 124
  124. 124. Linkedin – Getting Started – find groupsSlides available from www.159.be 125
  125. 125. Linkedin – Getting Started – AnswersSlides available from www.159.be 126
  126. 126. Linkedin – Advertise • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, FeedbackSlides available from www.159.be 127
  127. 127. Agenda • Introduction • Reality Check • Social Networks • Business Networks • Viral • Video Marketing • Email Marketing • Blogging • TwitterSlides available from www.159.be 128
  128. 128. Slides available from www.159.be 129
  129. 129. Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possibleSlides available from www.159.be 130
  130. 130. Viral Marketing – How & Why 20 20 x 20 400 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2mSlides available from www.159.be 131
  131. 131. Viral Marketing – How & Why The Thresher ‘Virus’Slides available from www.159.be 132
  132. 132. Viral Marketing – How & Why • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 timesSlides available from www.159.be 133
  133. 133. Viral Marketing – How & Why • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/OSlides available from www.159.be 134
  134. 134. Britain’s Got Talent Susan Boyle Over 70m viewings in 1 weekSlides available from www.159.be 135
  135. 135. Viral Marketing -How • Refer a friend • Competitions • VideoSlides available from www.159.be 136
  136. 136. Agenda • Introduction • Reality Check • Social Networks • Business Networks • Viral • Video Marketing • Email Marketing • Blogging • TwitterSlides available from www.159.be 137
  137. 137. Video MarketingSlides available from www.159.be 138
  138. 138. Video Marketing 2nd most searched site on the internetSlides available from www.159.be 139
  139. 139. Video Marketing 3bn videos watched every daySlides available from www.159.be 140
  140. 140. Video Marketing 24 hours of new content uploaded every minuteSlides available from www.159.be 141
  141. 141. Video Marketing Average person spends 15 minutes on YouTube every daySlides available from www.159.be 142
  142. 142. Video Marketing 70% of YouTube activity takes place outside of the USASlides available from www.159.be 143
  143. 143. Video Marketing YouTube clips now incorporated in Google Search resultsSlides available from www.159.be 144
  144. 144. Video Marketing Your Video • Outsource to Video Production Company • DIYSlides available from www.159.be 145
  145. 145. Video Marketing Your VideoSlides available from www.159.be 146
  146. 146. Video Marketing Your VideoSlides available from www.159.be 147
  147. 147. Video MarketingSlides available from www.159.be 148
  148. 148. Video MarketingSlides available from www.159.be 149
  149. 149. Video Marketing Your Video • Look for an angle • Look for the competition • Get a feel for YouTube • Think how else it could be usedSlides available from www.159.be 150
  150. 150. Video Marketing Your Video • Prepare prepare prepare • Prepare and learn your script • use cue cards •Prepare your location • quiet and free from disturbance • Prepare yourself • Get filmingSlides available from www.159.be 151
  151. 151. Agenda • Introduction • Reality Check • Social Networks • Business Networks • Viral • Video Marketing • Email Marketing • Blogging • TwitterSlides available from www.159.be 152
  152. 152. Email MarketingSlides available from www.159.be 153
  153. 153. Why Email Marketing? • Build Loyalty • Remind former clients that you are still around • Advise clients of full range of services • Provide easy access to latest – news/advice/offersSlides available from www.159.be 154
  154. 154. Why Email Marketing? It’s Not ExpensiveSlides available from www.159.be 155
  155. 155. Slides available from www.159.be 156
  156. 156. Why Email Marketing? It’s EffectiveSlides available from www.159.be 157
  157. 157. Why Email Marketing? Sector Sent Delivery Open Rate CTR Response B2C 100% 91% 29% 27% 6% Acquisition B2C 100% 91% 32% 28% 12% Retention B2B 100% 88% 32% 25% 4% Acquisition B2B 100% 90% 37% 30% 13% Retention Source – DMA Email Marketing Benchmarks SurveySlides available from www.159.be 158
  158. 158. Email Marketing – Key Elements to success • Develop your database • Existing Client Data • Encourage Subscription through website Offer enticement to subscribe Exclusive deals, Top Tips, early access to information • Subscription through other routesSlides available from www.159.be 159
  159. 159. Email Marketing – Key Elements to success Quality Content • Relevant • Tailored • GRAB attention • Frequency • Monitor, Measure, Feedback - repeatSlides available from www.159.be 160
  160. 160. Email Marketing – Measure by Measure What can be measured • Number of emails sent • Number of bounces • Number opened • Number deleted without opening • Action takenSlides available from www.159.be 161
  161. 161. Email Marketing – Measure by MeasureSlides available from www.159.be 162
  162. 162. Email Marketing – Tools • Mail Chimp www.mailchimp.com • Vertical Response www.verticalresponse.com • Constant Contact www.constantcontact.com • iMailer www.emailtools.co.uk • Reality Mail www.realitymail.co.uk • Mailing Manager www.mailingmanager.com • Graphic Mail www.graphicmail.co.ukSlides available from www.159.be 163
  163. 163. Agenda • Introduction • Reality Check • Social Networks • Business Networks • Viral • Video Marketing • Email Marketing • Blogging • TwitterSlides available from www.159.be 164
  164. 164. Slides available from www.159.be 165
  165. 165. Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updatedSlides available from www.159.be 166
  166. 166. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to saySlides available from www.159.be 167
  167. 167. It’s really easy to set up and run a blog 1/ Sign up 2/ Choose a look 3/ Get typingSlides available from www.159.be 168
  168. 168. Blogging – Where www.blogger.com www.wordpress.comSlides available from www.159.be 169
  169. 169. Agenda • Introduction • Reality Check • Social Networks • Business Networks • Viral • Video Marketing • Email Marketing • Blogging • TwitterSlides available from www.159.be 170
  170. 170. TWITTERSlides available from www.159.be 171
  171. 171. Slides available from www.159.be 172
  172. 172. TwitterSlides available from www.159.be 173
  173. 173. Twitter – Who310m Businesses and Individuals International companies Informational Services Cisco Nasa IBM Respected News Services Marketing Donut Dell BBC Startup Donut CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Small Businesses Stephen Fry William Grant – FoxGrant Jonathan Ross Warren Cass – Business Scene Britney Spears Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Politicians Neil Ryder – If Only Don Foster Bryony Thomas – Clear Thought Consulting Jacob Rees-Mogg Kerry McCarthySlides available from www.159.be Duncan Hames 174
  174. 174. Twitter – Why • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication toolSlides available from www.159.be 175
  175. 175. Twitter – HowGo to www.twitter.comSlides available from www.159.be 176
  176. 176. Twitter – HowWrite a short profileSlides available from www.159.be 177
  177. 177. Twitter – HowFind People to FollowSlides available from www.159.be 178
  178. 178. Twitter – What to Tweet AnythingSlides available from www.159.be 179
  179. 179. Summary • Introduction • Reality Check • Social Networks • Business Networks • Viral • Video Marketing • Email Marketing • Blogging • TwitterSlides available from www.159.be 180
  180. 180. Thank YouAndy PoultonBusiness LinkM: 07966 547146 andy.poulton@businesslinksw.co.uk andypoulton andypoultonSlides available from www.159.be 181
  181. 181. Guerrilla e-marketingSlides available from www.159.be 182
  182. 182. Tara GillamBusiness WestEnterprise Europe Network - Client Services Manager Enterprise Europe Network Targeting Joint Ventures and using the Partnership Tool to access over 14,000 business opportunities
  183. 183. Title Enterprise Europe Network Sub-title Targeting Joint Ventures and using the Partnership Tool to access over 14,000 business opportunities’ European Commission Enterprise and Industry
  184. 184. Title of the presentation | Date |‹#›What we will cover:• Who are Enterprise Europe Network• Our Role• Global Reach• European Partnership Service• Case Studies• Activity – creating your own profile• Next Steps• Questions
  185. 185. Title of the presentation | Date |‹#›Who are Enterprise Europe Network• Established in 2008 through merging the Innovation Relay Centre and European Information Centre, with additional support for R&D including FP7 & Eurostars• Funded in part by the European Commission’s Competitiveness and Innovation Programme• Global Reach covering 49 Countries  600 offices with approx. 5,000 staff on the ground  Currently 12 people in South West, ensuring regional coverage
  186. 186. Title of the presentation | Date |‹#›Our RoleTo stimulate business growth through collaboration, innovation andinternationalisation. Our 4 key offerings are:• Identifying new International business opportunities through our Partnership Service• Provide advice on how to trade more effectively in European Markets and Internationally• Guidance on accessing European Funding• A European policy-feedback service, including business consultation
  187. 187. Title of the presentation | Date |‹#›50 Countries including:27 Member States + 23 Non-EU Members• Armenia • Montenegro• Bosnia and Herzegovina • Norway• Chile • Russia• China • Serbia• Croatia • South Korea• Egypt • Switzerland• Macedonia • Syria• Iceland • Tunisia• Israel • Turkey• Japan • USA• Mexico
  188. 188. Title of the presentation | Date |‹#›European Partnership Servicehttp://www.enterpriseeuropesw.org.uk http://www.eensw.co.uk
  189. 189. Title of the presentation | Date |‹#› European Partnership Service• Over 14,000 Business Opportunities• Currently FREE to use• Commercial, Technical and Research Opportunities• Search by Sector, Country of Origin, Offer or Request and Keyword
  190. 190. Title of the presentation | Date |‹#›European Partnership Service• No limit to how many “Expressions of Interest” you make• Add your own profile to the database• Find Partners for Collaborations• Find Agents / Distributors / JV Partners
  191. 191. Title of the presentation | Date |‹#›European Partnership Service
  192. 192. Title of the presentation | Date |‹#›Commercial Profile20110608016Spanish company supplier of winesrequests distributors / Commercialagents for its products in Austria,Belgium, Denmark, Germany, Ireland,Netherlands, UK and other countries.• PDF Download• E-Mail details to yourself• Direct Enquiry through the website
  193. 193. Title of the presentation | Date |‹#›Technology Profile 11 RU 86FG 3LJ9 Energy saving machine drive. The application of the technology reduces energy consumption of machine drives by up to 30-40%. The SME seeks partners for joint further development and adaptation of the technology to specific needs. • PDF Download • E-Mail details to yourself • Direct Enquiry through the website
  194. 194. Title of the presentation | Date |‹#›Case Study: Hemisphere FreightEngagement to Date:• 47 Expressions of Interest• 2 Partnership Agreements• 1 Profile
  195. 195. Title of the presentation | Date |‹#›Case Study: IsoperlaEngagement to Date:• 9 Expressions of Interest• 1 Partnership Agreements• 2 Profiles
  196. 196. Title of the presentation | Date |‹#›Case Study: RokkaplayEngagement to Date:• 41 Expressions of Interest• 2 Partnership Agreements  2 close to agreements• 2 Profiles
  197. 197. Title of the presentation | Date |‹#›Case Study: McCormick WeeksEngagement to Date:• 2 Expressions of Interest• 1 Partnership Agreements• 1 Profiles
  198. 198. Title of the presentation | Date |‹#›Activity – creating your own profile• 10-15 minutes to complete the Business Profile Proposal Form• What Profiles do you want to receive as they go live on the system “Alert Map”?  Sector selection
  199. 199. Title of the presentation | Date |‹#›Next Steps• Webinar “How to get the most from our Partner Search Tool”  Monday 24th October 2011 at 2.00pm  Monday 7th November 2011 at 11.00am  Friday 18th November 2011 at 11.00am  Monday 28th November 2011 at 2.00pm
  200. 200. Title of the presentation | Date |‹#›Any Questions?
  201. 201. Tara Gillam – Client Services ManagerEnterprise Europe Network South WestT: 01275 370 867M: 07765 999 296E: tara.gillam@enterpriseeuropesw.org.ukW: www.enterpriseeuropesw.org.uk or www.eensw.co.uk
  202. 202. Whats Next! Complete the Feedback Form Complete the EEN Profile Form Book onto a Webinar Book onto the 2 Day Guerrilla Marketing Event NETWORK OVER LUNCH

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