EEA Social Media Presentation
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EEA Social Media Presentation

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Social Media presentation by Paul Hebert, Managing Director of I2I. This was one of four (4) presentations given during the Communications breakout at the EEA Exp 2010.

Social Media presentation by Paul Hebert, Managing Director of I2I. This was one of four (4) presentations given during the Communications breakout at the EEA Exp 2010.

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EEA Social Media Presentation EEA Social Media Presentation Presentation Transcript

  • Social Networks and Social Media
  • The 10,000 Hour Rule
    Neurologist Daniel Levitin says scientific studies show that 10,000 hours are required to achieve the level of mastery associated with being a world-class expert.
  • Don’t Take a Vacation!
  • 1997
    1998
    1999
    2000
    2001
    2002
    2003
    2004
    2005
    2006
    2007
    2008
    2009
    2010
    You Are Here
  • Social Media Is Your STUFF
  • Social Networks Are Where Your STUFF Lives
  • Why is this important now?
    THIS year there are more Gen Y workers than Boomer workers.
  • 8 Years from now…
    Gen Y will bemore than 50%of the workforce
  • GEN Y…
    96%
    belong to social networking sites
  • GEN Y…
    Boston College stopped giving out email addresses to incoming freshmen
  • 80% of companies are using Linkedin as their primary tool to find employees
  • Buyers Are Social
    Percentage of B2B buyers using social media tools to research and execute purchases.
    Forester Research (Feb. 2009),
  • Search
    #1
    #2
  • 25% of search results for the top 20 brands are links to user generated content
    Search
  • User Driven
  • Conversation Not Promotion
  • A Layer in A Total Strategy
  • Promotion/Program
  • Company/Branding
  • Branding
    Communication & Influence
    What Others Say About You
    What You Say In Person
    What You Present
    Web Site
    Pitches
    PR
    Sales People
    Employees
    Clients
    Friends
    Family
    Connections
  • Impact VS Importance
    Communication & Influence
    What Others Say About You
    Amount of Real Influence
    What You Say In Person
    What You Present
    Time Spent Crafting the Message
  • Summary
    Stuff & Places To Share Stuff
    Preferred
    User
    Conversational
    Onion
  • In closing…From a tweet prefaced with OH
    (over heard)…
    "Social media is like teen sex.
    Everyone wants to do it.
    No one actually knows how.
    And when it’s over they’re surprised it wasn’t better."