EEA Presentation - The Role Of Meetings

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EEA Presentation - The Role Of Meetings

  1. 1. Sandra Daniel, President & CEO FIRE Light Group, WM&E
  2. 2.  The number of internet devices in 1984 was 1,000 (one thousand) The number of internet devices in 1992 was 1,000,000 (one million)  April 17, 1998  Internet commerce could top $300 billion by 2002
  3. 3.  The number of internet devices in 2008 was 1,000,000,000 (one billion)  E-Commerce numbers for 2002 came in at $2.929 TRILLION  2009 over $6 Trillion
  4. 4. LAST 2 YEARS NEXT 2 YEARS  Focus on Sales “Team”  Rate of change will (Rah Rah) and sharing increase exponentially directives, measurement of  Big Investments in future meeting ROI non-existent technology will become standard  AIG  Travel will return, but it will  Airlines be different  Hotels – 5 star  Focus on ROI and meeting  Travel objectives  Focus on Luxury changing  Measuring Engagement
  5. 5. 1980 - 1990’S NOW  Register by mail or fax  Register on-line  Fly everyone to one location  GoTo Meetings  Speaker in front of room  Virtual Meetings  Overhead Projector  Hologram Meetings  Transparencies????  Storyboard (TelePresence)  LCD Projectors  On-line during meetings  Binders  Flash drives  Handouts  Web downloads  One Agenda – Printed/Mailed  Social Media  Admin handled booking  Pre-communication; website,  No Google! linked-in, twitter, etc.
  6. 6. NOW FUTURE  More interactive  Hologram, TelePresence  Pre-communication is and Virtual costs will go constant and in many down and will be integrated forms (website, media)  Flash drives extinct?  Post communication is  Green will be required easy  CSR will be expected  Live polling and tweeting  F2F will always to necessary questions but accomplished differently  CSR components  ROI will be standard  Green Meetings  Remember you cannot  Outsource Services predict! Hire experts.
  7. 7.  Provide Value, unless you just want to be a commodity.  Providing relevant Information quickly and easily will be a key strategy.  No one reads, but everyone reacts to “blurbs”  People trust what they hear on Facebook, Twitter, Google, etc. They don’t trust the traditional “marketing” approaches anymore.  People do business with people they like!
  8. 8.  YouTube search on “Hologram Meetings”  www.theirf.org (The Anatomy of a Travel Incentive)  www.mpiweb.org (Meetings Deliver)  www.FireLightGroup.com, Blogspot, Twitter, Facebook  www.WestchesterMeetings.com  emsummit.eventmarketer.com/virtual  Stop by booth for IRF travel drive
  9. 9. Sandra Daniel, CEO FIRE Light Group Westchester Meetings & Events  FireLightGroup.com, WestchesterMeetings.com  sandi@firelightgroup.com  Twitter: incentivegal, firelightgroup, westchestermeet  LinkedIn: Sandra Daniel, FIRE Light Group  Facebook: FIRE Light Group Fan Page  Blog: incentivesmotivate.blogspot.com  PO Box 2407, Madison WI 53701  Cell Phone: (608) 345-3264

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