Millennials & Neo-Millennials:
THE WEBINAR SERIES
Presented by the Imagine America Foundation and ED MAP.

About the Imagine America
Foundation
The Imagine America Foundation (IAF), established in 1982,
is a not-for-profit organization dedicated to providing
scholarship, research and training support for the career college
sector.
To date through the Imagine America® programs, the
Foundation has presented over $40 million in scholarships and
awards to students enrolling at career colleges and universities
all across the Unites States and Puerto Rico. For more
information, please visit www.imagine-america.org.

About the Imagine America
Foundation
● Imagine America Scholarship and Award Programs
● Imagine America High School Scholarship
Imagine America Promise Scholarship Program
● Military Award Program (MAP)
LDRSHIP Award
● Adult Skills Education Program (ASEP)

About the Imagine America
Foundation
● Research
● Fact Book 2009: A Profile of Career Colleges and
Universities
● Filling America's Skilled Worker Shortage: The Role of
Career Colleges (2008)
● In Service to America: Celebrating 165 Years of Career and
Professional Education (2007)
● Upcoming Research
● Postsecondary Graduation Rates Study (Fall 2009)
● ROI for Faculty Development (Fall 2009)

About ED MAP, Inc.
● ED MAP is a content management company dedicated to delivering innovation for our
partners. We create, get, store, deliver and monetize content for the educational
markets. We have extensive relationships with academic publishers and educational
institutions. We are the only company flexible enough to meet their diverse content
advisory, editorial, production, logistics, and customization needs.
● We create value and equity for our partners in two ways. For academic institutions and
their faculty and students, over the long-term we lower the cost of scholarship, offer
choices of content tailored to specific needs, and offer cost recovery or profit models for
content distribution and management. For publishers of learning materials, we enable
them to get a content strategy directionally correct, and remain flexible enough to adapt
their offerings as the market changes.
● Our clients include proprietary and career colleges, K-12 online programs and
institutions, multi-campus systems, traditional campuses, continuing education and
professional associations. Additional information can be found at our company website:
www.edmap.biz

ED MAP Labs Millennial Review
● EML Millennial Review is a robust tool that, in a
controlled environment, offers an online,
asynchronous review of all aspects of the student
experience. It enables schools to gain feedback from
current students, potential students and targeted
demographics. Three participants in today’s webinar
will be selected to receive a free Millennial Website
Review and the results will be shared anonymously in
the fourth webinar.

Session Four:
Where to Find Them and How to Reach Them
Rebekah Richards
Chief Academic Officer & School Principal
The American Academy
theamericanacademy.com

Today’s Session
● Introductions
● Who are the Millennials?
● Where can you find them?
● Are you ready for them?
● TAA’s Millennials Strategy

Who are the Millennials?

A Generational Timeline

From the Outside In
● Entitled
● Center of the Universe: “It’s
all about me.”
● “Trophy Kids”
● Motivated by money and fame

Self-Reflection
● Entitled  Empowered
● Center of the Universe  Self-Actualized
● “Trophy Kids”  Life on their own terms
● Motivated by money, fame … and world peace.

Where can you find
Millennials?

Are you Millennial ready?

Rebekah’s Keys for Reaching
Millennials
Be…
● Transparent
● Authentic
● Flexible
● Community-Moderated

TAA’s Millennials Strategy

YouTube - Recruiting

YouTube – Academic Program

Facebook Apps – TAA Rater

Facebook Apps – TAA Rater

Facebook Apps – TAA Rater

Facebook Apps – CourseFeed

Facebook Apps – CourseFeed

Facebook Apps – StudyworX

Facebook Apps – StudyworX

Website Content – Course Ratings

Website Content – Course Ratings

Website Content – Blogs

Website Content – SMS Alerts and
Notifications

Website Content – Diploma
Calculator

Questions?
● Imagine America Foundation
● Bob Martin: President, Imagine America Foundation
Email: bobm@imagine-america.org
● Jenny Faubert: Manager of Marketing and Project Development
Email: jennyf@imagine-america.org
● ED MAP
● Isaac Mowder: VP Product and Market Development
Email: imowder@edmap.biz
● Chris Carroll: Director of Learning Services
Email: ccarroll@edmap.biz
● The American Academy
● Rebekah Richards – rebekah.richards@taaschools.net