LIGATNE VILLAGE - A GOOD EDEN STORY
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A good EDEN story from Latvia

A good EDEN story from Latvia

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LIGATNE VILLAGE - A GOOD EDEN STORY Presentation Transcript

  • 1. LIGATNE  VILLAGE-­‐STORY  OF  THE  PEOPLE  AND  THE  PAPER-­‐MILL  Inese  Okonova  Culture  and  Tourism  Centre  of  Ligatne  Ligatne,  February  2013  LATVIA    
  • 2. THE  CASE  IS  BROUGHT  TO  YOU  BY   FOR  FURTHER  INFO,  PLESE  CONTACT   CASE  PROFILE  Culture  and  Tourism  Centre  of  Ligatne   Inese  Okonova  Inese  Okonova   E-­‐mail:  inese.okonova@gmail.com  Inese.okonova@gmail.com;  kultcentrs@ligatne.lv   Phone:  +371  2640  8806  +371  28395513;  +371  2640  8806    GENERAL  INFORMATION  ABOUT  THE  DESTINATION  Ligatne  region  local  government  Culture  and  Tourism  Centre  of  Ligatne  Surface-­‐Ligatne  town:  7,4  km2  ;  Ligatne  region:  167,7  km2  Inhabitants-­‐  Ligatne  town:  1  000  inhabitants;  Ligatne  region:    4  045   WHERE  TOURISM  PROFILE  Tourism  Arrivals:  ~  170  000  in  2012  Culture  and  Tourism  Centre  of  Ligatne  and  Gauja  Na[onal  Park    (whole  territory  of  Ligatne  is  a  part  of  the  na[onal  park)    
  • 3. WHY  –  THE  REASON  FOR  ACTION   HOW   WHAT  THE  CASE  IS  ALL  ABOUT?  1815   Konrad   Kyber   and   Justus   Storch,   2   German   1.  Owners  of  the  Mill  takes  a  decisive  ac[on  and  change  the  raw-­‐tradesmen  from  Riga  came  to  Ligatne  village  and  founded  a  Paper-­‐ material  used  in  the  produc[on  from  wooden  pulp  to  waste-­‐Mill.   paper  moving  to  re-­‐cycling  .  1890-­‐[es    factory  is  owned  by  the  Mentzenforff  family  and  an   1.1.  The  Mill  gets  involved  in  the  tourism  exemplary   workers’   village   and   a   developed   social   system   is   development  allowing  guided  tours  in  the  produc[on  developed.   and  showing  both  the  industrial  heritage  and  also  1960-­‐[es    industrializa[on  in  the  USSR  reaches  its  peak.  1  000   nature-­‐friendly  solu[ons  of  nowadays.    workers  are  employed  in  the  mill   2.  Municipality  takes  a  decision  to  preserve  the  local  industrial  1990-­‐[es     USSR   collapses,   majority   of   factories   in   Latvia   are   and  cultural  heritage  and  develop  tourism  as  one  of  the  going   bankrupt,   unemployment   is   growing,   people   are   leaving   priori[es.  towns   and   heading   to   the   capital-­‐   Riga   and   abroad,   the   industrial   2.1.  Major  project,  co-­‐financed  by  ERDF  is  launched    village   preserving   its   look   from   end   of   19th   Ct   is   undervalued,   to  build  two  tourism  trails  aimed  to  focus  on  cultural  wooden  architecture  considered  as    old  barracks.   heritage  of  Paper-­‐Mill  village;   2.2.  Tourism  informa[on  centre  is  founded;   2.3.  Local  people  are  trained  to  work  as  the  guides;  WHY  –  ISSUES  AND  CHALLENGES   2.4.  Marke[ng    and  public  rela[on    ac[vi[es  are  •  Paper-­‐Mill  facing  bankruptcy  or  major  changes;   commenced  •  Village  facing  modernizaVon  or  reconstrucVon  and     preservaVon;    •  People  facing  moving  to  Riga,  emigraVon  or  adopVon  to  the   new  environment   Successful  co-­‐opera[on  of   local  authority  and  private   business   Local  community  benefits  from  tourism  development;   nature  benefits  from  eco-­‐friendly  produc[on  
  • 4. RESULTS-­‐BENEFITS   WHY  SHOULD  BE  SHOWCASED?  1.  10  local  people  ge^ng    addiVonal  income  working  as  guides  in  Ligatne   2.   number   of   tourists   visVng   tourism   informaVon   centre  village     increased  from  3  204  in  2010  to  11  459  in  2011  and  17  714  in   Indra  Ramāne  (29)   2012.   mother  of  4  years  old     daughter  and  6  years  old   3.   2   new   cafeterias   opened,   winery   of   local   fruit   and   berry   son,   wines   founded,   8   crafsmen   selling   souvenirs   to   the   tourists,   used  to  live  in  Latvian   wood-­‐working  and  eco-­‐lifestyle  park  opened  to  the  public     biggest  resort  town       Jurmala,  moved  to  Ligatne   4.   Paper-­‐Mill   of   Ligatne   conVnues   to   work   successfully   being     in  2009,  works    for  tourism   the  only  working  paper  producing  factory  in    Latvia  and  using     informa[on  for  a  half-­‐[me   only  waste-­‐paper  as    the  raw-­‐material.     and  is  the  best  guide  in       Ligatne  for  children     5.   Together   with   other   municipaliVes   lying   in   the   territory   of     the  Gauja  NaVonal  Park  a  tourism  cluster  is  founded  and  a  new   Edgars  Viņķelis     tourism  brand  «Enter  Gauja»  developed.   offspring  of  the  Paper-­‐Mill  workers  in   4th  genera[on.  Craksman,   demonstrates  the  wood-­‐curving  skills   REFLECTION-­‐MULTIPLIER  EFFECT  AND  TRANSFERABILITY   to  the  tourists  of  Ligatne  and  works  as   a  guide.   Efforts  taken  by  the  local  government  have  given  the  local  people   trust  that  tourism  will  be  supported  and  a  chain  of  new  services   have  been  founded  connected  to  the  tourism   Rasma  Vanaga  (reVred)   Used  to  work  as  an  economist  in   Paper-­‐Mill,  ended  her  career  as  the   LESSON  LEARNED   Deputy-­‐Director  of  the  Mill.  Since   2006  works  as  a  guide  in  Ligatne,  the   first  person  who  understood  the   Success  of  each  individual  player    in  such  a   poten[al  of  the  village  as  a  tourism   des[na[on.     small  community  depends  on  the  efforts  of   others:  if  someone  is  successful,  we  all  are   RESULTS-­‐RECOGNITION  AND  AWARDS   winners,  if  someone  fails,  we  all  are  loosing.   In  2011  Ligatne  village  wins  the  European  Des[na[ons  of  Excellence   Only  a  common  strategy  aimed  to  reach  long-­‐ award.  Theme  of  the  year:  reconstruc[on  of  physical  sites.     term  goals  is  going  to  be  successful!