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The Digital Challenge, Christos Latos, EDEE

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Presented at EDEE event "The Digital Challenge", January 23rd 2008, Athens Greece

Presented at EDEE event "The Digital Challenge", January 23rd 2008, Athens Greece

Published in: Business, News & Politics
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  • 1. ΕΔΕΕ – Τομέας A μεσου Μάρκετινγκ The Digital Challenge
  • 2. Marketing & Media Ecosystem 2010
    • A joint cross-industry study between the IAB, ANA (Association of National Advertisers), AAAA (American Association of Advertising Agencies).
    • The study was conducted so as to identify the ways in which the complex media environment is reshaping the marketing ecosystem.
    • It was based on responses from over 250 marketers as well as in-depth interviews with over 75 leading marketers, agencies, and media company senior executives (CMO, CEO and VP).
    • http://www.iab.net/insights_research/iab_news_article/64401?o12499
  • 3. Marketing as a Conversation
    • Listen, facilitate and create advocacy. Marketing is less about pushing messages at consumers and more about co-creating experiences with consumers.
  • 4. Marketing + Math
    • Data quality, quantity, and accessibility have brought math to marketing. New digital tools, predictive models, and behavioral targeting will turn insight into foresight .
  • 5. Mind the Gap
    • Marketing spending in digital is far from commensurate with consumer behavior shifts – when will the divide between traditional and nontraditional media end?
  • 6. The “Digitally Savvy” Organization
    • Technology without the an aligned organization, the right talent , and a progressive culture is inadequate. Functional skills are rising to the level of brand strategy.

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