Helping authors and publishers sell more books through innovative marketing strategies. [email_address] 1-800-267-2045 www...
 
 
 
 
Lifeless print media  can now become  exciting multi-media.
<ul><li>Benefits of QR Codes: </li></ul><ul><li>Creates marketing influence </li></ul><ul><li>Track-ability </li></ul><ul>...
 
 
 
 
 
Launch book  video trailers
Display a  mini-website
Provide chapter enhancers
Retail  sales  material
Coupons
Contests
How-to audio and video
Social media conversations
www.Goo.gl
www.Bit.ly
www.QRstuff.com
 
Your spending thousands on  printed marketing materials. QR codes give a low-cost way  to transform all print media into e...
Helping authors and publishers sell more books through innovative marketing strategies. [email_address] 1-800-267-2045 www...
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Rob Eagar - Use QR Codes to Turn Lifeless Print Media into a Multi-Media Experience

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Publishers and retailers spend a lot of money creating print marketing materials, such as book covers, shelf talkers, endcaps, postcards, catalogs, etc. However, new technology called "QR codes” and America’s adoption of the smartphone has created a unique way for publishers and retailers to launch exciting multi-media promotional content from previously boring print pieces. Rob Eagar will explain the unique benefits of QR codes along with case studies to show how you can utilize this technology to engage consumers and market your products more effectively.

Published in: Business, News & Politics
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Transcript of "Rob Eagar - Use QR Codes to Turn Lifeless Print Media into a Multi-Media Experience"

  1. 1. Helping authors and publishers sell more books through innovative marketing strategies. [email_address] 1-800-267-2045 www.startawildfire.com
  2. 6. Lifeless print media can now become exciting multi-media.
  3. 7. <ul><li>Benefits of QR Codes: </li></ul><ul><li>Creates marketing influence </li></ul><ul><li>Track-ability </li></ul><ul><li>Flexibility </li></ul><ul><li>Low-cost to no-cost </li></ul>
  4. 13. Launch book video trailers
  5. 14. Display a mini-website
  6. 15. Provide chapter enhancers
  7. 16. Retail sales material
  8. 17. Coupons
  9. 18. Contests
  10. 19. How-to audio and video
  11. 20. Social media conversations
  12. 21. www.Goo.gl
  13. 22. www.Bit.ly
  14. 23. www.QRstuff.com
  15. 25. Your spending thousands on printed marketing materials. QR codes give a low-cost way to transform all print media into exciting multi-media.
  16. 26. Helping authors and publishers sell more books through innovative marketing strategies. [email_address] 1-800-267-2045 www.startawildfire.com

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