Nicole Poindexter

Slide 1: Nicole Poindexter President, Unbound Media

Slide 2: A. More than 25 per B. Less than 25 per person in the world person in the world Unbound Media, Inc

Slide 3: True False Unbound Media, Inc

Slide 4: 0 2 4 Unbound Media, Inc

Slide 5: Unbound Media, Inc

Slide 6: 20% of spending and ~2% 1% of spending and growth with the recession almost 20% growth Unbound Media, Inc

Slide 8: Percent of Adult Americans with Internet Access at Home Unbound Media, Inc

Slide 9: Hours Spent in Leisure 30 25.6 H 32 hours per week 25 o spent online u 20 17.1 W r e 15 s e 10.8 k 10 8.6 p 4.8 5.1 3.8 5 e 2.4 1.3 0.5 r 0 Reading Books Playing Video Reading Listening to Watching Games Newspapers Radio Television Internet Users Internet Non-Users Source: Excerpted from “Surveying the Digital Future” A project of Center for the digital. Future—USC Annenberg School, 2007 Response to question: During any typical week, about how many hours of Inc leisure time, if any, do you spend with the following Unbound Media, your activities not online?

Slide 10: Emg a l n i Sen a c i g r h eCc o m r e m e o S a l n w r g i k Unbound Media, Inc

Slide 11: Entertainment Relax Stimulation Book Pass time Escapism Internet Magazine Music / Radio Laugh To do News-paper Smarter Info TV /DVD / FIlm Sleep Unbound Media, Inc Source: The Nielsen Company

Slide 12: To create content in new ways To have content targeted to their individual needs or interests To create community around content To participate in multimedia experiences Unbound Media, Inc

Slide 13: Buying decision influences include author, community, co-op, but rarely the publisher brand Retailer disconnects publisher from customer Effective marketing difficult on tight budgets Backlist (and frontlist) titles are difficult to discover on crowded shelves Unbound Media, Inc

Slide 14: influence Buying decision influences include author, community, co-op, but rarely the publisher brand connect Retailer disconnects publisher from customer effective marketing difficult on tight budgets Effective Backlist (and frontlist) titles are difficult to discovery discovery shelves on crowded Unbound Media, Inc

Slide 15: Advertising and branding Web retailing Search Social networking Unbound Media, Inc

Slide 23: Paid Keyword Google book search advertising Organic Search Results Unbound Media, Inc

Slide 30: Maintain and distribute accurate metadata Digitize and store your content Get to know your (online) customer Retain your sense of adventure and experiment! Unbound Media, Inc

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