Helping authors and publishers sell more books
through innovative marketing strategies.
If You Build It, Will They Buy?
1-...
What if there were no more
bookstores?
How would you market and
sell your books?
Bookstores are losing their
influence over readers,
and readers are flexing their
decision-making muscle.
When readers make a
book purchase, they
are not concerned
with who published it.
Your authors can build
a trusting relationship
with readers and serve
as an expert to meet a
specific group’s needs.
Visiting an author’s
website is the #1 way
that readers support and
get to know their favorite
authors better. And, this
i...
Readers are much
more likely to visit
the author’s website,
rather than the
author’s page on a
publisher’s website.
Book shoppers who visited
an author website in the
past week bought
38% more books,
from a wider range of
retailers, than ...
Two factors that correlate with
non-fiction high author
website engagement:
• The ability to experience
the author’s messa...
The main thing readers want on a
fiction author’s website is:
43% = Exclusive, unpublished writing
(appeals to women).
36%...
Fans under the age of 35 are especially
interested in contests, puzzles, and
games with prizes like autographed
copies of ...
1. Offer Free Value
The ability to experience the author’s
personality, but more importantly, get
a solid sample of how th...
2. Create Reader Community
• Post to a personal blog 2 – 4 times per week
and invites readers to comment.
• Host an online...
3. Capture Contact Information
Authors need to stay in touch and
build a relationship with readers
through newsletters and...
Most authors are capable
of selling more books
than you think.
Most marketing directors at
publishing houses are
not equipped to train
authors in platform growth.
Authors don’t know
what they don’t know
about book marketing.
Financial Benefits to Author Training:
• Increased book sales in hard to
reach, niche-reader channels
• 100 titles x 1,500...
Relational Benefits to Author Training:
• Less time and money spent by
publisher marketing staff fielding
author marketing...
Helping authors and publishers sell more books
through innovative marketing strategies.
If You Build It, Will They Buy?
1-...
If You Build It Will They Buy?  - Rob Eagar, WildFire Marketing
If You Build It Will They Buy?  - Rob Eagar, WildFire Marketing
If You Build It Will They Buy?  - Rob Eagar, WildFire Marketing
If You Build It Will They Buy?  - Rob Eagar, WildFire Marketing
If You Build It Will They Buy?  - Rob Eagar, WildFire Marketing
If You Build It Will They Buy?  - Rob Eagar, WildFire Marketing
If You Build It Will They Buy?  - Rob Eagar, WildFire Marketing
If You Build It Will They Buy?  - Rob Eagar, WildFire Marketing
If You Build It Will They Buy?  - Rob Eagar, WildFire Marketing
If You Build It Will They Buy?  - Rob Eagar, WildFire Marketing
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If You Build It Will They Buy? - Rob Eagar, WildFire Marketing

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A 2008 survey of 21,000 book shoppers found that those who had visited an author's website in the past week bought 38% more books from a wider range of retailers. However, the research also revealed that most authors and publishers fail to satisfy the online needs of readers.

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If You Build It Will They Buy? - Rob Eagar, WildFire Marketing

  1. 1. Helping authors and publishers sell more books through innovative marketing strategies. If You Build It, Will They Buy? 1-800-267-2045 www.startawildfire.com
  2. 2. What if there were no more bookstores? How would you market and sell your books?
  3. 3. Bookstores are losing their influence over readers, and readers are flexing their decision-making muscle.
  4. 4. When readers make a book purchase, they are not concerned with who published it.
  5. 5. Your authors can build a trusting relationship with readers and serve as an expert to meet a specific group’s needs.
  6. 6. Visiting an author’s website is the #1 way that readers support and get to know their favorite authors better. And, this is true regardless of age.
  7. 7. Readers are much more likely to visit the author’s website, rather than the author’s page on a publisher’s website.
  8. 8. Book shoppers who visited an author website in the past week bought 38% more books, from a wider range of retailers, than those who had not visited an author site.
  9. 9. Two factors that correlate with non-fiction high author website engagement: • The ability to experience the author’s message and value. • The ability to engage with other readers.
  10. 10. The main thing readers want on a fiction author’s website is: 43% = Exclusive, unpublished writing (appeals to women). 36% = Book “explainers” or inside info about the book (appeals to men). Schedules of author tours, book signings, and appearances. Lists of the author’s favorite writers and recommended books. 33% = Downloadable extras, such as icons and sample chapters. Weekly e-mail news updates on tours, reviews, and books in progress.
  11. 11. Fans under the age of 35 are especially interested in contests, puzzles, and games with prizes like autographed copies of books. Younger fans also appreciate knowing their favorite author’s books, music, and movie recommendations.
  12. 12. 1. Offer Free Value The ability to experience the author’s personality, but more importantly, get a solid sample of how that author’s books can improve their life.
  13. 13. 2. Create Reader Community • Post to a personal blog 2 – 4 times per week and invites readers to comment. • Host an online forum where visitors can post questions or discuss topics with each other. • Send out a helpful monthly e-newsletter that invites reader response. • Create a FaceBook page, build a network of “friends” and update them on a regular basis. • Use a Twitter account to broadcast regular items of interest to “followers.”
  14. 14. 3. Capture Contact Information Authors need to stay in touch and build a relationship with readers through newsletters and updates.
  15. 15. Most authors are capable of selling more books than you think.
  16. 16. Most marketing directors at publishing houses are not equipped to train authors in platform growth.
  17. 17. Authors don’t know what they don’t know about book marketing.
  18. 18. Financial Benefits to Author Training: • Increased book sales in hard to reach, niche-reader channels • 100 titles x 1,500 books x $7 trade = $1,000,000 extra sales • Co-op dollars are more effective when authors help drive readers to the stores.
  19. 19. Relational Benefits to Author Training: • Less time and money spent by publisher marketing staff fielding author marketing questions. • Increased loyalty among authors.
  20. 20. Helping authors and publishers sell more books through innovative marketing strategies. If You Build It, Will They Buy? 1-800-267-2045 www.startawildfire.com

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