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Online marketing is growing due to the high costs and declining effectiveness of traditional methods. There are many choices: emailing, banner ads, Twitter, Facebook, Google Adwords, SEO, and more. Forget the wild-eyed blue-sky mentality toward internet advertising, this seminar is packed with tips and data based on a one-year case study of Rose Publishing's four-fold growth in unique visitors to their website from September 08 to August 09, as well as measurable increases in sales in multiple channels. It will give traditional print publishers a variety of ideas about new methods and will show ways to track ROI for online efforts. Marketing, technical, and financial people will benefit from this 30-minute session.