David Campbell - 2010 Pubtrack Consumer Quick Report

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A quick overview from R.R. Bowker on Christian consumer book purchasing information from 2010.

Published in: Business, Education
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  • I am a part of a group that has been the core customer of Christian books…the active Christian…those that attend church regularly, pray, read/study the Bible, serve others…and shop for “Christian” books and products and primarilly Christian bookstores…
  • The designation “Active” Christian is a scale brought to us by Christianity Today to help us better understand those who call themselves “Christians”. We utilize their segmentation in all of our consumer research today. The basics are that the 5 segments span from…
  • “singing carols…”
  • For all books purchased this is the breakdown by segment and as you can see the “Active” Christian is only 10% of those buying books…
  • I’ve always wondered why we don’t do more to proactively enlarge our customer base…
  • With ebooks our customer base is changing before us…
  • In one year this is how the look of our customers have changed…
  • The opportunity may be how they find our books….
  • We will keep studying the consumer today…
  • David Campbell - 2010 Pubtrack Consumer Quick Report

    1. 1. “If you build it…” - Field of Dreams<br />Can eBooks bring us NEW CUSTOMERS?<br />
    2. 2.
    3. 3.
    4. 4. 4<br />eBook Purchasing & Reading<br />
    5. 5. 5<br />Christian eBook Purchasing<br />
    6. 6. 6<br />
    7. 7. 7<br />
    8. 8.
    9. 9. 9<br />Book Buyers in 2010<br />
    10. 10. 10<br />Christian Books & BiblesPRINT Sales in 2010<br />
    11. 11. 11<br />Christian Books & BibleseBook Sales in 2010<br />
    12. 12. 12<br />Change in theChristian Book & BibleBuyer – 2009 to 2010<br />
    13. 13. 13<br />
    14. 14. 14<br />Until the next format for reading is comes along…<br />

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