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As more and more digital content becomes available, the concerns about the impact of free content, piracy, and the ability or inability to protect content grows. How might digital piracy affect print sales? Does free content cause sales in any format to grow or decline? In 2008, Magellan Media began monitoring file sharing of O’Reilly Media titles on peer-to-peer sites to determine its impact on paid content sales. The research has revealed a possible positive correlation between piracy and paid sales. Brian O'Leary's presentation will detail the latest findings that include 2009 updates for O'Reilly and Random titles as well as Thomas Nelson, a 2009 participant.