Stan Jantz: Co-Founder, CEO Peter Schumerth: Director of Marketing

www.conversantlife.com/ecpa

www.conversantlife.com/ecpa

What – A premier content and social media experience How – With biblically-informed and culturally relevant blogs, video, podcasts, resources and news Who – Reaching spiritually-minded 18-34 year olds

What – A premier content and social media experience

Owned/Operated chain of bookstores Co-authored over 50 books Co-Founder of New Media company

Owned/Operated chain of bookstores

Co-authored over 50 books

Co-Founder of New Media company

Fresno Bible House

The Triangle Offense

See the world in GRAY Habits are VERTICAL , not linear Think GLOBAL Highly SOCIAL Highly EXPERIENTIAL 18-34 year olds

See the world in GRAY

Habits are VERTICAL , not linear

Think GLOBAL

Highly SOCIAL

Highly EXPERIENTIAL

Timely, relevant, THINK HOURLY Shorter bytes Same message, different medium Biblically-informed, but not authoritative Find excellent communicators Allow users to contribute

Timely, relevant, THINK HOURLY

Shorter bytes

Same message, different medium

Biblically-informed, but not authoritative

Find excellent communicators

Allow users to contribute

Write at least once a week Think book, not diary Be personal, not formal Be relevant, timely - shorter bursts Write with a Conversant voice Engage your readers Promote yourself – BE VIRAL!

Write at least once a week

Think book, not diary

Be personal, not formal

Be relevant, timely - shorter bursts

Write with a Conversant voice

Engage your readers

Promote yourself – BE VIRAL!

Be a one-stop, flexible, scalable, searchable HUB Importance of Quality ABLE -ness: RSS-able, embed-able, email-able, comment-able Don’t replace community, incorporate it Be Vertical: video, blog, podcast, iPhone, RSS

Be a one-stop, flexible, scalable, searchable HUB

Importance of Quality

ABLE -ness: RSS-able, embed-able, email-able,

comment-able

Don’t replace community, incorporate it

Be Vertical: video, blog, podcast, iPhone, RSS

Products : Books, curriculum, resources – Print & Digital Relational Campaigns: Blog/Branding Packages Traditional Online Advertising: Banner ads, RSS feeds, video content

Products :

Books, curriculum, resources – Print & Digital

Relational Campaigns:

Blog/Branding Packages

Traditional Online Advertising:

Banner ads, RSS feeds, video content

“A lot of people think of publishing as printing books on paper between covers, those objects in bookstores. I always thought publishing was about, first of all, understanding what matters, figuring out how to gather information, and then gathering the readers who that information matters to.” -- Tim O’Reilly

“A lot of people think of publishing as printing books on paper between covers, those objects in bookstores. I always thought publishing was about, first of all, understanding what matters, figuring out how to gather information, and then gathering the readers who that information matters to.”

-- Tim O’Reilly

THANK YOU Questions?

THANK YOU

Questions?