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New Digital Divide And Frontier
 

New Digital Divide And Frontier

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The New Digital Divide and the New Digital Frontier: An Entrepreneur's View of the Future of Social Media

The New Digital Divide and the New Digital Frontier: An Entrepreneur's View of the Future of Social Media

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  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps 15.6% Smart in World 10-11% Smart in US
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • Gina getting off the home page as top comment was a problem
  • Introduce light social networking and you change engagement and user action on the site (commenting, chat, profile)

New Digital Divide And Frontier New Digital Divide And Frontier Presentation Transcript