New Digital Divide And Frontier
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The New Digital Divide and the New Digital Frontier: An Entrepreneur's View of the Future of Social Media

The New Digital Divide and the New Digital Frontier: An Entrepreneur's View of the Future of Social Media

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  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps 15.6% Smart in World 10-11% Smart in US
  • 18 and Older Crowd -- Ones with Money 79% are Online --46% have tried Social Media once --Only 27% used it yesterday Eight out of 10 smartphone consumers have problems accessing content 61% in the US Facebook top 5 site visited 90% Downloading content mostly apps
  • Gina getting off the home page as top comment was a problem
  • Introduce light social networking and you change engagement and user action on the site (commenting, chat, profile)

New Digital Divide And Frontier Presentation Transcript

  • 1. The New Digital Divide and the New Digital Frontier An Entrepreneur's view of Social Media and the Future of Business Eric Mathews @ECMathews – Note: One t in Mathews
  • 2. Me
    • B.S. Chemistry
    • M.S. Cognitive Psych
    • Artificial Intelligence and eLearning
    • Associate Director Corp R&D FedEx Institute
    • Mercury Technology Labs
    • LaunchMemphis
  • 3. Outline
    • What Digital Divide?
    • Where’s the Money?
    • Where’s the Frontier?
    • What’s happening here?
    • Where is “here” going?
    • But first . . .
    • MegaTweetup Memphis?
  • 4. Digital Divide The term digital divide refers to the gap between people with effective access to digital and information technology and those with very limited or no access at all. It includes the imbalances in physical access to technology as well as the imbalances in resources and skills needed to effectively participate as a digital citizen . In other words, it is the unequal access by some members of society to information and communication technology, and the unequal acquisition of related skills. -Wikipedia Classified based on gender, income, and race groups, and by locations. I look at 18 Years and older in the US – Why? Money.
  • 5. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide
  • 6. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once
  • 7. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday
  • 8. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday Offline Online Smart Phone Mobile in the Online World
  • 9. New Digital Divide: “Social Divide” Offline Online Traditional View of the Digital Divide Offline Online Social Media Digital Divide Tried Social Media Once Offline Online Realistic Social Media Digital Divide Used Social Yesterday Offline Online Smart Phone Mobile in the Online World Offline Online Works Realistic Mobile in the Online World
  • 10. New Digital Divide: “Social Divide” Offline Online Offline Online Tried Social Media Once Offline Online Smart Phone New New Digital Divide: “Mobile Digital Divide”
  • 11. Money in the Future
    • The Rise of Location Based Services
    • Total spend in the LBS market in the US to rise to $2.57 billion in 2013 (Worldwide $1B in 2008, $2.2B in 2009).
    • The Rise of Social Media Spending
    • Social media spending in the U.S. will increase from $716 million this year to more than $3.1 billion in 2014, a 34% compound annual growth
    • The Rise of Niche Social Networks
    • eMarketer says 8.2 percent of Social Media advertising in 2008 and was 10% in 2009 -- It will continue to grow in these areas
  • 12. Digital Frontier: LBS, Niche & “Light” Social
    • Starting up on the web -- Where's the money
    • Integrated social components into the fabric of website platforms – Going Light Social
    • No such things as selling “social” -- the law of user Revenue – Niche Social Networks
    • Location as context for engagement (where you will be, where are you at, and where have you been) – Location Based Services (LBS)
  • 13. New Digital Divide: “Social Divide” Offline Online Offline Online Tried Social Media Once Offline Online Smart Phone LBS Niche Social Networks Light Social
  • 14. How is Memphis building the Future? LBS, Niche, and Light Social
    • MarksMenus: Light Social
    • IntoOutdoors: Niche Social
    • Xtrant: Light Social
    • NRange: Location Based Services
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. MarksMenus
    • Influences:
    • Food Network Effect (Educated public)
    • Everyone's a Critic and Wants the Recognition
    • Most Important Interface for a Restaurant
    • Now:
    • Commenting, Management, Ratings
    • Profiles with Points Accumulating*
    • Searchability of Menu and Social Purpose
    • Future:
    • Light CRM: Restaurant Login for Commenting etc.
    • LBS App with photo journaling
    • LBS Marketing interface
  • 21. Stats on MarksMenus
    • Nearly 100 restaurants total with 84 restaurants in the Memphis (Nash, LR, LA, San Fran, etc.)
    • Approx. 4500 menu items
    • 100% visitor growth each of the last 3 months.
    • December 2009 marked the month that referred traffic eclipsed direct traffic
    Want to give them a boost? Send a tweet out. Example: “ Just learned about how Memphis based @MarksMenus is changing the restaurant industry. Already over 4500 menu items on the system. Killer!”
  • 22.  
  • 23. IntoOutdoors
    • Very social activity
    • 87.6M in US above 18 years old
    • Advertising, Business Listings, Product Reviews, Affiliate Sales -- Why Niche Works: Facebook $2/user/year, Google $20/user/year
    • Full featured system
    • Customizable Dashboard
    • Brag Boards
    • Products and Tips
  • 24. Driving the Future
    • 215 Subscribes, 1K+ views a day on YouTube
    • 1200+ fans on Facebook
    • 100+ signed up for Beta
    • 6 Advertisers
    • More Niche: Lunar Phase, Expedition System
    • Mobile App for Expedition, Weather, & Tips
    Want to give them a boost? Send a tweet out. Example: “ Just learned about how Memphis based @IntoOutdoors is changing hunting and fishing in the US. I can’t wait to see the beta site when it launches.”
  • 25.  
  • 26. Xtrant
    • Project Management – Boring – Enter Light Social
    • Profiles for each user
    • Interactive and collaborative review
    • Synchronous Chat
    • Project Based Messaging and Discussion Threads
    • Update Notifications by Email, SMS, Facebook Message or Secure Twitter Feeds.
    • Sharing to profiles
  • 27. Business and Social
    • The prototype has been used with 45 Internal and 480 external clients.
    • Over 18,000 sessions/logins since January 2006
    • Used on over 600 Projects in that time.
    Want to give them a boost? Tell a friend. Example: “ When it comes to looking at business cloud-based applications that integrate social features I think Memphis based startup Xtrant maybe the future.”
  • 28.  
  • 29. NRange
    • 16,000+ Courses
    "#1 Golf GPS app for Blackberry" "Best Location-Aware Blackberry apps"
    • Add Requested Courses in 48 Hours
    • www.NRange.com
  • 30. NRange 2010
    • Score and then send a copy of the scorecard to friends
    • Ability to post to Facebook
    • Live tourney leader boards
    • iPhone and Android in Q1 2010
    Want to give them a boost? Tell a friend or tweet. Example: “ When it comes Mobile Golf GPS Apps I learned that Memphis based NRange was rate best in class by Business Week and About.com. Go to: www.NRange.com.”
  • 31. Where are they going?
    • MarksMenus: Light Social going LBS
    • IntoOutdoors: Niche Social going LBS
    • Xtrant: Light Social going deeper into Social
    • NRange: Location Based Services going Social
  • 32. Thank You
    • Eric Mathews
    • @ECMa t hews
    • [email_address]
    • [email_address]
    • 901-213-7795
    • Mercury Tech Coffee
    • Monday’s 7:30-9:30am
    • At Republic Coffee