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Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
Business Plan Pitches
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Business Plan Pitches

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Mercury Technology Labs presentation for Invention 2 Venture Conference

Mercury Technology Labs presentation for Invention 2 Venture Conference

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  • 1. Business Plan & Pitches the Fundamentals Marc Diaz & Eric Mathews Mercury Technology Labs www.mercurytechlabs.com
  • 2. purpose: to discuss the importance of business plans & pitches, what they should include and how to deliver them with the greatest impact
  • 3. Upcoming Events
    • March 5-7    48Hour launch                                                  (LaunchMemphis.com)
    • March 18      FastTrac (TECWorks.org)
    •  
    • April 3           Business Plan Bootcamp - the                         Bootstrapping Version                                       (LaunchMemphis.com)
    • April 8 Baker Donelson Boot Camp
    • In Depth Legal, HR, Accounting
  • 4. Why Bother?
    • "Business plans don't get funded, investors fund visionary  entrepreneurs"
    • "Investors don't even read business plans"
    • "Our product is too great - we don't need to write a business plan - just show it to them"
  • 5. Use of Business Plan
      • It's the Planning, not the Plan
      • Operating tool - roadmap
      • It lives and breathes - revisit and update every six months
      • Communicate your opportunity to others
      • Hire the management team
      • Secure financing for the business
      • Cannot outsource!!!
  • 6. Business Plan
    • Elements
      • Executive summary
      • Management and organization
      • Product and service plan
      • Marketing plan
      • Financial plan
      • Growth plan
      • Appendix
  • 7. Executive Summary
      • Description of venture
      • Market
      • Money needs
      • Financing
      • History/Background
  • 8. Executive Summary
    • Pitfalls
      • Failure to identify different or unique features
      • Providing too much superficial data
      • Using long sentences and phrases
      • Failure to specify management goals
      • Failure to identify money needs, how funds will be obtained & spent
      • Trick !!
  • 9. Management and Organization
      • Management Team
        • Who will be the "business" gal? 
        • Who will be the sales guy?
      • Board of Directors/Advisors
      • Infrastructure
      • Organizational Chart
  • 10. Management and Organization
    • Pitfalls:
      • Not making a case for the Management Team
      • Leaving out the Board of Directors
      • Forgetting about your infrastructure:
        • Lawyers, accountants, bankers
        • Marketing consultants
        • Advertising/public relations agencies
        • Governmental agencies
        • Business consultants
  • 11. Product / Service
      • What does it do?
      • Unique features
      • Stages of development
      • Future research and development
      • Patents, trademarks, copyrights,
      • licenses, royalties
  • 12. Product / Service
    • Pitfalls:
      • Failure to do your research 
        • "Oh isn't that what xyz does? How are you different?"
      • Failure to find your niche
      • Forgetting to protect your work
    • Trick:
    •      Pitch to someone and have them repeat back to you
  • 13. Market Analysis
      • Industry Overview
      • Trends
      • Competition Profile
      • Target Market
      • Customer Profile
        • Who in the company will buy from you?
      • Marketing Strategy
      • What is a sales call like?
  • 14. Market Analysis
    • Pitfalls
      • Failure to do your research
      • Assuming you know your customer
      • Assuming you know your competition
      • Thinking everyone is a potential customer
      • No competition 
      • Approaching marketing haphazardly
    •  
    • Don't underestimate marketing!!
      •  
  • 15. Market Research Sources
      • Library
      • Government agencies
      • Trade associations
      • Trade conventions
      • Magazines
      • Computer searches
      • Competitors
      • Competitor's customers
      • Suppliers
  • 16. Target Marketing
      • Identify potential target markets
      • Size of target markets: customers and dollar volume
      • Prioritize target markets
      • Cost of penetration
      • THINK LIKE THE CUSTOMER!
  • 17. Pricing and Profitability Analysis
    •   It's true - it's always MORE
      • Pricing
      • Start-up Costs
      • Income Projections
      • Break-Even Analysis
  • 18. Pricing and Profitability Analysis
    • Pitfalls
      • Not understanding your costs
      • Undervaluing your time
      • Being unrealistic with your sales projections
      • Ignoring sales cycles
      • Starting the business with insufficient cash reserve
  • 19. Growth Plan
      • New offerings to market
      • Capital requirements
      • Personnel requirements
      • Scaling metrics
      • Exit strategy
  • 20. Format and Writing tips
      • 35-65 pages
      • Cover page
      • Table of contents
      • Use subtitles
      • Use page numbers
      • Use charts, graphs, and bullets
      • Check math
      • Check spelling
      • Support documents in appendix
  • 21. Appendix
      • Detailed descriptions of high-tech products
      • Resumes of management team
      • Patent, trademark, and copyright documents
      • Business agreements, employee contracts, stock option plans
      • Product and service brochures and advertising samples
  • 22. Appendix
      • Company logos
      • Reference letters, recommendations, endorsements or testimonials
      • Research documentation
      • Product and location photos
      • Operating and control systems
      • Customers’ letters of intent
  • 23.  
  • 24. Pitching
      • Time for Making a Pitch
      • Full versus Complete
      • Living Artifact
      • Compelling and Clear 
    •  
    •  
    • MercuryTechLabs.com/blog has detailed notes.
    •  
  • 25. 4 Parts of the Pitch
    • 1) Context
    • 2) Soluton
    • 3) Business Model
    • 4) Ask
  • 26. Part 1: Context
    • Point 1: What is the Company and its Core                 Value?
    • Point 2: What is the Pain/Problem that you                 seek to solve?
    • Point 3: How Big is the Pain/Problem?
  • 27. Part 2: Solution
    • Point 4: What is Your Solution?
    • Point 5: What is the Benefit(s) or Value that                 your Solution provides?
    • Point 6: Who else provides a solution and                 why is yours better?
  • 28. Part 3: Business Model
    • Point 7: How will you get your solution to the              Market?
    • Point 8: If you can get your solution to                         market, how will you make money?
    • Point 9: Assuming you can get it to market &              make money, how much will you                     make?
  • 29. Part 4: Ask
    • Point 10: What will be needed to succeed                     and how will you and others                             measure progress?
    • Point 11: Why you? Why now?
  • 30. Building Toward the Ask
    • Slide 1: (Title Slide) What is your company and its core                     value?
    • Slide 2: What is the Pain/Problem that you seek to solve?
    • Slide 3: How big is the pain/problem?
    • Slide 4: What is your solution?
    • Slide 5: What are the benefits that your solution provides?
    • Slide 6: Who else provides a solution ad why is yours                         better?
    • Slide 7: How will you get to market?
    • Slide 8: How will you make money?
    • Slide 9: How much money will you make?
    • Slide 10: What do you need to succeed? How will it be                     measured?
    • Slide 11: Why you? Why now?

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