30. November 2012Creative Wealth – policymaking in the field ofcultural and creativeindustries
PROGRAMME - Friday 30 November 2012 Venue: Mmm - Zonen for Madkultur, Refshalevej 163A, 1432 Copenhagen K08:30-09:00 Arrival and registration09:00-09:15 Welcome by KreaNord Steering Committee Member Anna Hag (Swedish Ministry of Enterprise, Energy and Communications, Nordic Council of Ministry Presidency 2013) Welcome by Managing Director Öresund Committee Finn Lauritzen Welcome by the moderator, Chairman of European Creative Industries Alliance and Managing Director of CKO Rasmus Wiinstedt Tscherning09:15-09:35 Cross sector innovation by Hasan Bakhshi from NESTA (UK)09:35-10:15 Cross Sector Innovation: The European Dimension and the Growth Fund 2009-12 Panel discussion10:15-10:45 Coffee Break10:45-11:15 Nordic Policy Analysis – Research on Creative Industries Policy Making the Nordic Region and Kreative Norden (The Creative Nordic Region). Presentation by KreaNord Steering Committee Member Petra Tarjanne (Finnish Ministry of Employment and the Economy)11:15-12:15 Presentation of European Creative Industries Alliance and Panel discussion on Creative Industries Policy Making Marie Stærke, Chairman, Culture Committee, Öresund Committee and Mayor of Køge Olof Lavesson, Member of Swedish Parliament and member of the Culture and Business Committee of the Öresund Committee Pia Allerslev, Mayor for Culture, City of Copenhagen Yngve Petersson, Vice Chairman of the culture committee of the Øresund Committee and chairman of the Skåne Region culture committee Reinhard Büscher, Head of Unit, DG Enterprise, European Commission12.15-12:30 Concluding remarks by Öresund Committee, Nordic Council of Ministers and ECIA12:30-13:30 Networking Lunch
Innovation through CreativeCollaborations: the case of CreativeCreditsHasan BakhshiCreative Wealth seminar30th November 2012
Why do we think cross-sector innovations withcreative businesses are valuable?
...through value chain linkages ...and creative clustering ...skills for innovation Creative Industries as a source of innovationNESTA (2008) (2010)
CREATIVE CREDITS Innovation voucher Business led Innovation project Build connectionsFormal evaluation SMEs receiving Credit 78% more likely to undertake their project ✓ Strong evidence of S/T output additionality in terms of increased ✓ innovations after six months
CREATIVE CREDITS Innovation voucher Business led Innovation project Build connections But no significant outputFormal evaluation additionality after twelve months No significant network and behavioural additionality after twelve months
CREATIVE CREDITS: FEATURES OF PILOT• B2B innovation vouchers (not universities)• Low barriers to entry: SMEs based in Manchester with liability insurance, VAT registered and at least 1- year trading history• Light-touch application and random awards =>evaluation and mechanism experiment• Market-led system of match-making, online gallery => no 3rd party brokerage• Idea was to “nudge” firms into using creative services
CREATIVE CREDITS: FEATURES OF PILOT• 150 x £4000 vouchers offered• Two waves in Sept 2009 and Jan 2010• £1000 matched contributions• Choice from an online market
CONCLUDING REMARKS• Creative Credits scheme was very popular with Manchester’s businesses• Short-term evaluation results suggest high levels of project and output additionality• Firms anticipated long-term benefits too• But evidence suggests that significant additionality had all but disappeared by twelve months• Points to challenge of ‘nudging’ SMEs into permanent behavioural change
CONCLUDING REMARKS• Qualitative research comparing projects with sustained benefits and those with not points to three potential reasons: - Transactional nature of relationships - Lack of shared understandings around brief - Poor choice of partners=> Suggests need for targeted brokerage?
The CKO Growth Fund 2009-2012Stand out fromthe crowd
Company Creative 3rd part partner Challenge Skills (related to growth) (creative approach) Project Growth Knowhow Growth(for the company) (results and learning (for the creative points) partner)
Case #1: Mixed Reality Art Schools Project partners Euman A/S Ene Cordt Andersen, Architect Jonas Stampe Jensen, Social media artist Astrid Lomholt, Sound and video artist Karoline H. Larsen, Performance artist Tomas Lagermand Lundme, Poet Anton Breum, Movie director
Case #2: The Digital Painting Project partners Modulex A/S Playscapes Denmark Aps. Redia A/S
It works!• More than 80 pct. of the companies consider creative collaboration to be a good or very good investment. In other words they have experienced a good og very good return on the time and the money the have invested in the project• 93 pct. of the companies are motivated in terms of wanting to continue a business-related collaboration between the companies and creative partners• 90 pct. of the companies have fulfilled the goals they had set themselves prior to the project. Many of those who did not fulfill their initial goals have fulfilled other goals. I.e. goals they have discovered are much more important than they had initially imagined.
Read more about the 20 projects co-funded by the CKO Growth Fund andlearn how they succeeded withcollaborative• Product and Service Innovation• Communication and Marketing• Organizational Development and Management. Available at www.cko.dk
Q&A• What was your biggest challenge in the project?• What were the three most critical factors for success?• If you should give one advice to other companies considering to engage in cross sector business development – what would it be?• What will it take to further stimulate cross sector innovation between creative industries and other industries – from your point of view?
Nordic Policy Analysis – Research on Creative IndustriesPolicy Making in the Nordic Region and Kreative Norden(The Creative Nordic Region) byKreaNord steering commitee member Petra Tarjanne,Finnish Ministry of Employment and the Economy
KreaNordIntroducing two reports by CKO for KreaNord 30 November 2012 31
The Nordic region • The Nordic region consists of Sweden, Norway, Iceland, Finland and Denmark and the three autonomous territories Åland, Greenland and the Faroe Islands • There are approximately 25 million inhabitants in the Nordic region • The Nordic region constitutes the world’s tenth largest economy 32
• KreaNord is a Nordic initiative designed to improve the growth prospect for the regions cultural and creative industries• The work is carried out by the Nordic Council of Ministers and serves as a Nordic platform for exchange and development• KreaNord covers a number of activities and projects aimed to meet the need for joint Nordic development and policy work within the field of creative industries. 33
Kreative Norden 2012Nordic policy analysis Illustrates the work of KreaNord in 2007-2012 34
Four policy recommendations• Promote strategic collaboration and exchange within the Nordic cultural and creative industries and with other sectors for value creation, innovation and growth• Promote new opportunities for access to global markets, financing and attraction of foreign investments for the Nordic cultural and creative industries• Promote culture and creativity in Nordic education at all levels and entrepreneurship and business skills in cultural and artistic education• Establish a common Nordic market for creative industry and cultural products 35
Big Changes – Big OpportunitiesNordic policy analysis Nordic policy analysis 2007-2012 36
Purpose• to illustrate know-how from the Nordic Region in policy making for the cultural and creative industries• to identify similarities and differences between the Nordic countries strategies in this area• to explore possibilities for future action initiatives across the Nordic countries and authorities• identify examples of successful policy initiatives from the Nordic countries 37
Four central themes in Nordic policy making• Transformation to a creative economy 38
Four central themes in Nordic policy making• Political anchoring 39
Four central themes in Nordic policy making• A fragmented creative sector 40
Four central themes in Nordic policy making• Knowledge – fact or myth? 6 5 4 3 2 1 0 41
Panel Discussion on Creative Industries Policy Making• Marie Stærke, Chairman, Culture Committee, Öresund Committee and Mayor of Køge• Oluf Lavesson, Member of Swedish Parliament and member of the Culture and Business Committee of the Öresund Committee• Pia Allerslev, Mayor for Culture, City of Copenhagen• Yngve Petersson, Vice Chairman of the culture committee of the Øresund Committee and chairman of the Skåne Region culture committee• Reinhard Büscher, Head of Unit, DG Enterprise, European Commission