How blogging adds value to your business<br />Angel M. Babbitt, Bridal BFF Events<br />The Bridal BFF<br />August 31,  201...
Allow Me to Introduce Myself…<br />www.thebridalbff.blogspot.com<br />Twitter.com/BostonBridalBFF<br />thebridalbff@gmail....
Our Journey…<br /><ul><li>What is a blog?
The History of Blogs
How Did it All Begin?
Where are We Now: Blogging in 2010
Business Blogging – Why Consider it?
Revealing Why Businesses Blog
How to Leverage the Value of Your Blog
Where Do You Start?
A Great Case Study
A Chance To Win a Fabulous Prize
Q&A</li></li></ul><li>What is a BLOG?<br />A blog is a type of website.  It is a short<br />form of the word weblog which ...
How Did It All Begin?<br />Let’s take a walk down ‘blogging’ memory lane…<br />1997 - 1999<br />Legend has it that the wor...
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How Blogging Adds Value to Your Business.

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How Blogging Adds Value to Your Business by Angel M. Babbitt, The Bridal BFF.

Presented 8/31/2010 at Entrepreneurs of Color Helping Others

Published in: Technology
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How Blogging Adds Value to Your Business.

  1. 1. How blogging adds value to your business<br />Angel M. Babbitt, Bridal BFF Events<br />The Bridal BFF<br />August 31, 2010<br />
  2. 2. Allow Me to Introduce Myself…<br />www.thebridalbff.blogspot.com<br />Twitter.com/BostonBridalBFF<br />thebridalbff@gmail.com<br />617.297.8344<br />
  3. 3.
  4. 4. Our Journey…<br /><ul><li>What is a blog?
  5. 5. The History of Blogs
  6. 6. How Did it All Begin?
  7. 7. Where are We Now: Blogging in 2010
  8. 8. Business Blogging – Why Consider it?
  9. 9. Revealing Why Businesses Blog
  10. 10. How to Leverage the Value of Your Blog
  11. 11. Where Do You Start?
  12. 12. A Great Case Study
  13. 13. A Chance To Win a Fabulous Prize
  14. 14. Q&A</li></li></ul><li>What is a BLOG?<br />A blog is a type of website. It is a short<br />form of the word weblog which is an<br />online journal of ideas and content that is<br />updated on a routine basis and accessible to<br />anyone that has access to the internet.<br />The power of blogging is that ANYONE CAN DO IT!<br />Many blogging platforms exist that allow the blogger to update<br />content effortlessly with having little to no knowledge of HTML!<br />
  15. 15. How Did It All Begin?<br />Let’s take a walk down ‘blogging’ memory lane…<br />1997 - 1999<br />Legend has it that the words ‘weblog’ and ‘blog’ were coined by two men; Jorn Barger <br />(www.robotwisdom.com) and Peter Merholz(cofounder of Adaptive Path)<br />1999<br />Some of the first online tools to help people build blogs were launched. Among them were now<br />defunct Groksoup, Pitas.com and Pyra (which later changed it’s name to Blogger)<br />2001<br />September 11th – Many attribute the surge in blog popularity to this grave day in our history. Many<br />people took to the internet to express their emotions and to provide their commentary on the<br />political climate of our nation, hence the birth of more bloggers!<br />2004 - 2005<br />Blogs became of part of social media mainstream where stats show that in 2005, 70 mill blogs<br />existed and a new blog was being created EVERY 5.8 seconds…<br />
  16. 16. Today…<br />In 2010<br /><ul><li> More than 133,000,000 blogs have been indexed in Technorati*
  17. 17. Over 77% of Internet users read blogs
  18. 18. Two-thirds of blogger are male! (C’mon ladies…get to blogging!)
  19. 19. 86% have been blogging for at least a year
  20. 20. 53% of professional bloggers are interested in attracting new clients
  21. 21. 58% say that they are better-known in their industry because of their blog</li></ul>*Technorati is an internet search engine used for searching blogs <br />
  22. 22. To Blog or Not To Blog?<br />A successful blog can boost customer and vendor relationships!<br />As a business blogger, you will exceed your reach!<br />We are all in business to see results!<br />A successful blog can boost SALES!<br />YES<br />
  23. 23. Top Reasons Why Businesses Blog<br />To Build Brand Awareness<br />To Network with Other Businesses<br />To Communicate Marketing Messages<br />To Build Relationships with Existing or Potential Customers<br />To Share Knowledge and Passion about Your Industry<br />To Manage Your Reputation in Industry<br />To Seem Real/Human in The Consumers’ Eyes<br />$$$ To Boost Sales $$$<br />
  24. 24. Does it Make Dollars? Does it Make Sense?<br />Gary Vaynerchuk<br />Winelibrary.com<br /><ul><li> Started as a cashier in family owned liquor store
  25. 25. A self-taught sommelier, he took his passion for </li></ul> wine tasting to the web and started a blog<br /><ul><li> His blog on wine translated to a HUGE profit
  26. 26. He grew his family business $4 mill to $45 mill</li></ul> within the first two years of blogging!<br />
  27. 27. Blogger and WordPress and Typepad Oh My!<br />Hosted:<br /><ul><li>Blogger
  28. 28. Typepad</li></ul>Non-Hosted:<br /><ul><li>WordPress
  29. 29. Moveable Type</li></ul>Others:<br /><ul><li>Squarespace,
  30. 30. Tumblr, Posterous…</li></li></ul><li>Case Study: The Little Blog That CouldThe Bridal BFF<br />
  31. 31. The Bridal BFF Loves Giveaways!<br />Attention August ECHO meeting attendees:<br />My BRIDAL BESTIES love when I host giveaways on my blog! Here’s a chance for each of you to join in on all the fun! <br />It’s The Bridal BFF blog scavenger hunt! The first meeting attendee to follow the clue that will lead you to a very special blog post will win a $25 gift card to <br />PF Changs! <br />Participants must leave a comment on the blog post…first person to leave a comment WINS! <br />Good Luck!<br />
  32. 32. Here’s The Clue…<br />Find The Bridal BFF <br />blog post that features two of our very own<br />ECHO members… <br />(Hint: She looked amazing on her big day…and he didn’t look too shabby either… )<br />
  33. 33. THANK YOU!<br />www.thebridalbff.blogspot.com<br />www.twitter.com/BostonBridalBFF<br />thebridalbff@gmail.com<br />617.297.8344<br />

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