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Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
Orrville YP Social Networking
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Orrville YP Social Networking

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Transcript

  • 1. What’s All the Buzz About Social Media
    Darrin Wasniewski
    Executive Director
  • 2. It’s all her fault!
    • Marianna Hayes Chapman
    • 3. Team HALO business advisors
    • 4. www.halobusiness.com
    • 5. www.resultsrevolution.com
  • What is Social Media?
  • Who usesSocial Media?
    • 400 million active users
    • 12. 50% log in daily
    • 13. 100 million access through mobile device
    • 14. 75 million user accounts
    • 15. 15 million active
    • 16. 65 million members across the globe
  • But wait, there’s more…
  • 17. It all begins with Trust
    • You have to earn your customers’ trust
    • 18. You have to earn your employees’ trust
    • 19. Trust allows things to happen
  • Social Media Strategy
    • Aligning internal with external
    • 20. Pilot programs
    http://darmano.typepad.com/logic_emotion/2010/04/socialbusiness_planning.html
  • 21. Engage Employees
    • Social media = outreach
    • 22. Externally with hopes of creating customer evagelists
    • 23. Internally with hopes of same outcome from employees.
  • Training
    • Train as in traditional channels
    • 24. Social media is engagement in public
    • 25. Start training in small groups then grow throughout organization
  • Process
    • Look to make existing process more efficient
    • 26. Value Stream Mapping
    • 27. Poka-Yoke
  • Organizational Models
    • Integrate your social business program with your existing infrastructure
    • 28. Committee or “social media center of excellence”
    • 29. Works with core and extended teams
  • Knowledge Sharing
    • Not always second nature in the workforce
    • 30. Essential for a successful social media plan
    • 31. Outside corporate America Slideshare, blogging, and Wikis have become quite popular
  • Policies
    • Do your current policies address social media?
    • 32. How should employees engage the public?
  • Company Culture
    • Does your company’s culture support the transparency of social media?
    • 33. Most important for success of “social”
  • Where’s this heading?
    • Research from Forrester Research shows largest increase in spending in social media & mobile technology
    • 34. Why?
    • 35. Shift from broadcast to networks
  • Darrin Wasniewski
    Executive Director
    133 N Main St
    Orrville OH 44667-1637
    o:: 330.682.0317
    director@mainstreetorrville.org
    www.mainstreetorrville.org
    Facebook.com/MainStreetOrrville
    Twitter.com/DarrinatMSO

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