Orrville YP Social Networking
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Orrville YP Social Networking Presentation Transcript

  • 1. What’s All the Buzz About Social Media
    Darrin Wasniewski
    Executive Director
  • 2. It’s all her fault!
    • Marianna Hayes Chapman
    • 3. Team HALO business advisors
    • 4. www.halobusiness.com
    • 5. www.resultsrevolution.com
  • What is Social Media?
    • Community
    • 6. From David Armano, Logic + Emotion
    • 7. Content
    • 8. Context
    • 9. Connectivity
    • 10. Continuity
    • 11. Dialog
  • Who usesSocial Media?
    • 400 million active users
    • 12. 50% log in daily
    • 13. 100 million access through mobile device
    • 14. 75 million user accounts
    • 15. 15 million active
    • 16. 65 million members across the globe
  • But wait, there’s more…
  • 17. It all begins with Trust
    • You have to earn your customers’ trust
    • 18. You have to earn your employees’ trust
    • 19. Trust allows things to happen
  • Social Media Strategy
    • Aligning internal with external
    • 20. Pilot programs
    http://darmano.typepad.com/logic_emotion/2010/04/socialbusiness_planning.html
  • 21. Engage Employees
    • Social media = outreach
    • 22. Externally with hopes of creating customer evagelists
    • 23. Internally with hopes of same outcome from employees.
  • Training
    • Train as in traditional channels
    • 24. Social media is engagement in public
    • 25. Start training in small groups then grow throughout organization
  • Process
    • Look to make existing process more efficient
    • 26. Value Stream Mapping
    • 27. Poka-Yoke
  • Organizational Models
    • Integrate your social business program with your existing infrastructure
    • 28. Committee or “social media center of excellence”
    • 29. Works with core and extended teams
  • Knowledge Sharing
    • Not always second nature in the workforce
    • 30. Essential for a successful social media plan
    • 31. Outside corporate America Slideshare, blogging, and Wikis have become quite popular
  • Policies
    • Do your current policies address social media?
    • 32. How should employees engage the public?
  • Company Culture
    • Does your company’s culture support the transparency of social media?
    • 33. Most important for success of “social”
  • Where’s this heading?
    • Research from Forrester Research shows largest increase in spending in social media & mobile technology
    • 34. Why?
    • 35. Shift from broadcast to networks
  • Darrin Wasniewski
    Executive Director
    133 N Main St
    Orrville OH 44667-1637
    o:: 330.682.0317
    director@mainstreetorrville.org
    www.mainstreetorrville.org
    Facebook.com/MainStreetOrrville
    Twitter.com/DarrinatMSO