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What’s All the Buzz About Social Media<br />Darrin Wasniewski<br />Executive Director<br />
It’s all her fault!<br /><ul><li>Marianna Hayes Chapman
Team HALO business advisors
www.halobusiness.com
www.resultsrevolution.com</li></li></ul><li>What is Social Media?<br /><ul><li>Community
From David Armano, Logic + Emotion
Content
Context
Connectivity
Continuity
Dialog</li></li></ul><li>Who usesSocial Media?<br /><ul><li>400 million active users
50% log in daily
100 million access through mobile device
75 million user accounts
15 million active
65 million members across the globe</li></li></ul><li>But wait, there’s more…<br />
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Orrville YP Social Networking

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Transcript of "Orrville YP Social Networking"

  1. 1. What’s All the Buzz About Social Media<br />Darrin Wasniewski<br />Executive Director<br />
  2. 2. It’s all her fault!<br /><ul><li>Marianna Hayes Chapman
  3. 3. Team HALO business advisors
  4. 4. www.halobusiness.com
  5. 5. www.resultsrevolution.com</li></li></ul><li>What is Social Media?<br /><ul><li>Community
  6. 6. From David Armano, Logic + Emotion
  7. 7. Content
  8. 8. Context
  9. 9. Connectivity
  10. 10. Continuity
  11. 11. Dialog</li></li></ul><li>Who usesSocial Media?<br /><ul><li>400 million active users
  12. 12. 50% log in daily
  13. 13. 100 million access through mobile device
  14. 14. 75 million user accounts
  15. 15. 15 million active
  16. 16. 65 million members across the globe</li></li></ul><li>But wait, there’s more…<br />
  17. 17. It all begins with Trust<br /><ul><li>You have to earn your customers’ trust
  18. 18. You have to earn your employees’ trust
  19. 19. Trust allows things to happen</li></li></ul><li>Social Media Strategy<br /><ul><li>Aligning internal with external
  20. 20. Pilot programs</li></ul>http://darmano.typepad.com/logic_emotion/2010/04/socialbusiness_planning.html<br />
  21. 21. Engage Employees<br /><ul><li>Social media = outreach
  22. 22. Externally with hopes of creating customer evagelists
  23. 23. Internally with hopes of same outcome from employees.</li></li></ul><li>Training<br /><ul><li>Train as in traditional channels
  24. 24. Social media is engagement in public
  25. 25. Start training in small groups then grow throughout organization</li></li></ul><li>Process<br /><ul><li>Look to make existing process more efficient
  26. 26. Value Stream Mapping
  27. 27. Poka-Yoke</li></li></ul><li>Organizational Models<br /><ul><li>Integrate your social business program with your existing infrastructure
  28. 28. Committee or “social media center of excellence”
  29. 29. Works with core and extended teams</li></li></ul><li>Knowledge Sharing<br /><ul><li>Not always second nature in the workforce
  30. 30. Essential for a successful social media plan
  31. 31. Outside corporate America Slideshare, blogging, and Wikis have become quite popular</li></li></ul><li>Policies <br /><ul><li>Do your current policies address social media?
  32. 32. How should employees engage the public?</li></li></ul><li>Company Culture<br /><ul><li>Does your company’s culture support the transparency of social media?
  33. 33. Most important for success of “social”</li></li></ul><li>Where’s this heading?<br /><ul><li>Research from Forrester Research shows largest increase in spending in social media & mobile technology
  34. 34. Why?
  35. 35. Shift from broadcast to networks</li></li></ul><li>Darrin Wasniewski<br />Executive Director<br />133 N Main St<br />Orrville OH 44667-1637<br />o:: 330.682.0317<br />director@mainstreetorrville.org<br />www.mainstreetorrville.org<br />Facebook.com/MainStreetOrrville<br />Twitter.com/DarrinatMSO<br />
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