Externally with hopes of creating customer evagelists
Internally with hopes of same outcome from employees.
Train as in traditional channels
Social media is engagement in public
Start training in small groups then grow throughout organization
Look to make existing process more efficient
Value Stream Mapping
Integrate your social business program with your existing infrastructure
Committee or “social media center of excellence”
Works with core and extended teams
Not always second nature in the workforce
Essential for a successful social media plan
Outside corporate America Slideshare, blogging, and Wikis have become quite popular
Do your current policies address social media?
How should employees engage the public?
Does your company’s culture support the transparency of social media?
Most important for success of “social”
Where’s this heading?
Research from Forrester Research shows largest increase in spending in social media & mobile technology
Shift from broadcast to networks
Darrin Wasniewski Executive Director 133 N Main St Orrville OH 44667-1637 o:: 330.682.0317 firstname.lastname@example.org www.mainstreetorrville.org Facebook.com/MainStreetOrrville Twitter.com/DarrinatMSO