Orrville YP Social Networking
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Orrville YP Social Networking

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Orrville YP Social Networking Orrville YP Social Networking Presentation Transcript

  • What’s All the Buzz About Social Media
    Darrin Wasniewski
    Executive Director
  • It’s all her fault!
    • Marianna Hayes Chapman
    • Team HALO business advisors View slide
    • www.halobusiness.com View slide
    • www.resultsrevolution.com
  • What is Social Media?
    • Community
    • From David Armano, Logic + Emotion
    • Content
    • Context
    • Connectivity
    • Continuity
    • Dialog
  • Who usesSocial Media?
    • 400 million active users
    • 50% log in daily
    • 100 million access through mobile device
    • 75 million user accounts
    • 15 million active
    • 65 million members across the globe
  • But wait, there’s more…
  • It all begins with Trust
    • You have to earn your customers’ trust
    • You have to earn your employees’ trust
    • Trust allows things to happen
  • Social Media Strategy
    • Aligning internal with external
    • Pilot programs
    http://darmano.typepad.com/logic_emotion/2010/04/socialbusiness_planning.html
  • Engage Employees
    • Social media = outreach
    • Externally with hopes of creating customer evagelists
    • Internally with hopes of same outcome from employees.
  • Training
    • Train as in traditional channels
    • Social media is engagement in public
    • Start training in small groups then grow throughout organization
  • Process
    • Look to make existing process more efficient
    • Value Stream Mapping
    • Poka-Yoke
  • Organizational Models
    • Integrate your social business program with your existing infrastructure
    • Committee or “social media center of excellence”
    • Works with core and extended teams
  • Knowledge Sharing
    • Not always second nature in the workforce
    • Essential for a successful social media plan
    • Outside corporate America Slideshare, blogging, and Wikis have become quite popular
  • Policies
    • Do your current policies address social media?
    • How should employees engage the public?
  • Company Culture
    • Does your company’s culture support the transparency of social media?
    • Most important for success of “social”
  • Where’s this heading?
    • Research from Forrester Research shows largest increase in spending in social media & mobile technology
    • Why?
    • Shift from broadcast to networks
  • Darrin Wasniewski
    Executive Director
    133 N Main St
    Orrville OH 44667-1637
    o:: 330.682.0317
    director@mainstreetorrville.org
    www.mainstreetorrville.org
    Facebook.com/MainStreetOrrville
    Twitter.com/DarrinatMSO