Your SlideShare is downloading. ×
  • Like
Orrville YP Social Networking
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply
Published

 

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
313
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. What’s All the Buzz About Social Media
    Darrin Wasniewski
    Executive Director
  • 2. It’s all her fault!
    • Marianna Hayes Chapman
    • 3. Team HALO business advisors
    • 4. www.halobusiness.com
    • 5. www.resultsrevolution.com
  • What is Social Media?
  • Who usesSocial Media?
    • 400 million active users
    • 12. 50% log in daily
    • 13. 100 million access through mobile device
    • 14. 75 million user accounts
    • 15. 15 million active
    • 16. 65 million members across the globe
  • But wait, there’s more…
  • 17. It all begins with Trust
    • You have to earn your customers’ trust
    • 18. You have to earn your employees’ trust
    • 19. Trust allows things to happen
  • Social Media Strategy
    • Aligning internal with external
    • 20. Pilot programs
    http://darmano.typepad.com/logic_emotion/2010/04/socialbusiness_planning.html
  • 21. Engage Employees
    • Social media = outreach
    • 22. Externally with hopes of creating customer evagelists
    • 23. Internally with hopes of same outcome from employees.
  • Training
    • Train as in traditional channels
    • 24. Social media is engagement in public
    • 25. Start training in small groups then grow throughout organization
  • Process
    • Look to make existing process more efficient
    • 26. Value Stream Mapping
    • 27. Poka-Yoke
  • Organizational Models
    • Integrate your social business program with your existing infrastructure
    • 28. Committee or “social media center of excellence”
    • 29. Works with core and extended teams
  • Knowledge Sharing
    • Not always second nature in the workforce
    • 30. Essential for a successful social media plan
    • 31. Outside corporate America Slideshare, blogging, and Wikis have become quite popular
  • Policies
    • Do your current policies address social media?
    • 32. How should employees engage the public?
  • Company Culture
    • Does your company’s culture support the transparency of social media?
    • 33. Most important for success of “social”
  • Where’s this heading?
    • Research from Forrester Research shows largest increase in spending in social media & mobile technology
    • 34. Why?
    • 35. Shift from broadcast to networks
  • Darrin Wasniewski
    Executive Director
    133 N Main St
    Orrville OH 44667-1637
    o:: 330.682.0317
    director@mainstreetorrville.org
    www.mainstreetorrville.org
    Facebook.com/MainStreetOrrville
    Twitter.com/DarrinatMSO