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Social Networking Sites:
LinkedIn, Facebook, and twitter
A Brief History
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
Early Example
http://techcrunch.com/2010/01/11/friendster-strikes-
deal-with-yahoo-southeast-asia/
Then: Dating site used ...
Line, by Mandie
http://www.flickr.com/photos/37893441@N00/80904987/
Photo by Rebecca Lader
http://www.flickr.com/photos/rebeccalader/3234452137/
MySpace: Teens Online
Then: Designed for
bands to connect with
fans, it was overrun
with teens who loved
to customize thei...
Facebook:
(screenshot from 2004)
Photo by Joel Carranza
http://www.flickr.com/photos/stillthedudeabides/92315311/
Photo by “The eErin”
http://www.flickr.com/photos/theeerin/336962281/
LinkedIn: Business Model
(screenshot from August 2006)
Then: Designed for
personal, professional
networking
Now: Same, wit...
Contacts by J. Aaron Farr
http://www.flickr.com/photos/jaaronfarr/1404738465/
Networking Event by Official GDC
http://www....
Photographer´s gone wild!! by Sebastián Dario
http://www.flickr.com/photos/12817132@N
07/2726271853/
Gradua by Uriel Akira...
What do you talk about?
Social Sites = Social Issues
• Etiquette
• Privacy
• Security
Etiquette
Annoying Noises Prohibitted [sic] by Patrick Fitzgerald
http://www.flickr.com/photos/barelyfitz/2898020303
/
Dog...
Privacy
“Cone of Silence” from Get Smart:
http://www.wouldyoubelieve.com/cone.html
Security
Etiquette Issues:
TMI (too much information)
http://www.cnn.com/2010/SHOWBIZ/04/09/tmi.celeb.tweets/index.html
Intrusivene...
Privacy Issues
• Private information (phone numbers, etc.)
• Private conversations (sensitive issues)
• TMI – where you’ve...
Security Issues
• Viruses
• Stolen Passwords
• Private Information
LinkedIn
• Etiquette: prevention vs. cure
• Privacy: content & settings
• Security: be careful what you open
facebook
• Etiquette: Know your options, know
your friends
• Privacy: Review settings, read updates
• Security: be careful...
twitter
• Etiquette: Think about timing & content
• Privacy: Only 2 options
(private vs. public)
• Security: be careful wi...
Professional Use
• Get updated information
• Highlight your expertise
• Networking opportunities
• Q&A Services – find exp...
Power User Tips
– Groups, Companies, Career Path
– Lists, Pages, Groups
– Lists, Hashtags, Apps
Marketing
• Know your audience
• Know your tools
• Keep it interesting
• Be flexible
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Social Networking Workshop

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Presentation from the Staff Technology Workshop held October 21st, 2010

Social Networking Sites: facebook, LinkedIn, twitter

Topics we covered:
• privacy and security settings
• recent updates and how to use them
• power user tips & tricks

Published in: Technology, Sports
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  • early sites - designed for one purpose, audience moves, either go with audience or new site appears
    new tools often change us too, as much as they're changed by the audience
  • Designed for dating, Friendster soon was overtaken by music fans who used it to connect to each other and spread news about concerts and other events.
  • Etiquette: think about contacts carefully or limit your settings
  • Etiquette: lists, privacy settings, app settings
    Privacy: navigate the map, follow the blog
    Security: apps, likes, links, updates – all can be a threat
  • Etiquette: lists, privacy settings, app settings
    Privacy: navigate the map, follow the blog
    Security: apps, likes, links, updates – all can be a threat
  • Transcript of "Social Networking Workshop"

    1. 1. Social Networking Sites: LinkedIn, Facebook, and twitter
    2. 2. A Brief History http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
    3. 3. Early Example http://techcrunch.com/2010/01/11/friendster-strikes- deal-with-yahoo-southeast-asia/ Then: Dating site used for music fans, then general socializing Now: bought out by a Malaysian company in 2009, 90% of traffic these days comes from Southeast Asia.
    4. 4. Line, by Mandie http://www.flickr.com/photos/37893441@N00/80904987/
    5. 5. Photo by Rebecca Lader http://www.flickr.com/photos/rebeccalader/3234452137/
    6. 6. MySpace: Teens Online Then: Designed for bands to connect with fans, it was overrun with teens who loved to customize their pages and build long lists of friends Now: Losing ground to Facebook, still has many useful features for music fans
    7. 7. Facebook: (screenshot from 2004)
    8. 8. Photo by Joel Carranza http://www.flickr.com/photos/stillthedudeabides/92315311/
    9. 9. Photo by “The eErin” http://www.flickr.com/photos/theeerin/336962281/
    10. 10. LinkedIn: Business Model (screenshot from August 2006) Then: Designed for personal, professional networking Now: Same, with more features – groups, Q&A tools, company profiles, and more coming soon.
    11. 11. Contacts by J. Aaron Farr http://www.flickr.com/photos/jaaronfarr/1404738465/ Networking Event by Official GDC http://www.flickr.com/photos/46982319@N06/4895973474/ Rolodex by Ged Carroll http://www.flickr.com/photos/renaissancechambara/3122900531/ Portfolio Mailer by Scott Kellum http://www.flickr.com/photos/devoinregress/3505849251/
    12. 12. Photographer´s gone wild!! by Sebastián Dario http://www.flickr.com/photos/12817132@N 07/2726271853/ Gradua by Uriel Akira Chay Castillo http://www.flickr.com/photos /25395345@N00/274144533 1/ The Big Family Portrait by Kristen Holden http://www.flickr.com/photos/26334329@N02/ 3138083817/ Oxford Gospel Choir by Ed W http://www.flickr.com/photos/68688301@N00/718279721/ Photo by Michelle http://www.flickr.com/photos/25918695@N00/4092106372/ Hello Oz by Lars Plougmann http://www.flickr.com/photos/criminalintent/2229569056/ Who do you know?
    13. 13. What do you talk about?
    14. 14. Social Sites = Social Issues • Etiquette • Privacy • Security
    15. 15. Etiquette Annoying Noises Prohibitted [sic] by Patrick Fitzgerald http://www.flickr.com/photos/barelyfitz/2898020303 / Dog Fouling Sign by Roy Stead http://www.flickr.com/photos/that_james/2885939802/
    16. 16. Privacy “Cone of Silence” from Get Smart: http://www.wouldyoubelieve.com/cone.html
    17. 17. Security
    18. 18. Etiquette Issues: TMI (too much information) http://www.cnn.com/2010/SHOWBIZ/04/09/tmi.celeb.tweets/index.html Intrusiveness (spamming invites, etc.) http://theoatmeal.com/comics/facebook_suck Inconsiderate • public gossip • unflattering photos • etc.
    19. 19. Privacy Issues • Private information (phone numbers, etc.) • Private conversations (sensitive issues) • TMI – where you’ve been, what you’ve been doing (photos, especially)
    20. 20. Security Issues • Viruses • Stolen Passwords • Private Information
    21. 21. LinkedIn • Etiquette: prevention vs. cure • Privacy: content & settings • Security: be careful what you open
    22. 22. facebook • Etiquette: Know your options, know your friends • Privacy: Review settings, read updates • Security: be careful what you open
    23. 23. twitter • Etiquette: Think about timing & content • Privacy: Only 2 options (private vs. public) • Security: be careful with apps & link shorteners
    24. 24. Professional Use • Get updated information • Highlight your expertise • Networking opportunities • Q&A Services – find experts & answers • Look for activity, or start your own January 30, 2015 24
    25. 25. Power User Tips – Groups, Companies, Career Path – Lists, Pages, Groups – Lists, Hashtags, Apps
    26. 26. Marketing • Know your audience • Know your tools • Keep it interesting • Be flexible
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