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Social Networking Workshop


Presentation from the Staff Technology Workshop held October 21st, 2010 …

Presentation from the Staff Technology Workshop held October 21st, 2010

Social Networking Sites: facebook, LinkedIn, twitter

Topics we covered:
• privacy and security settings
• recent updates and how to use them
• power user tips & tricks

Published in Technology , Sports
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  • early sites - designed for one purpose, audience moves, either go with audience or new site appears new tools often change us too, as much as they're changed by the audience
  • Designed for dating, Friendster soon was overtaken by music fans who used it to connect to each other and spread news about concerts and other events.
  • Etiquette: think about contacts carefully or limit your settings
  • Etiquette: lists, privacy settings, app settings Privacy: navigate the map, follow the blog Security: apps, likes, links, updates – all can be a threat
  • Etiquette: lists, privacy settings, app settings Privacy: navigate the map, follow the blog Security: apps, likes, links, updates – all can be a threat


  • 1. Social Networking Sites: LinkedIn, Facebook, and twitter
  • 2. A Brief History http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
  • 3. Early Example http://techcrunch.com/2010/01/11/friendster-strikes-deal-with-yahoo-southeast-asia/ Then: Dating site used for music fans, then general socializing Now: bought out by a Malaysian company in 2009, 90% of traffic these days comes from Southeast Asia.
  • 4. Line, by Mandie http://www.flickr.com/photos/37893441@N00/80904987/
  • 5. Photo by Rebecca Lader http://www.flickr.com/photos/rebeccalader/3234452137/
  • 6. MySpace: Teens Online Then: Designed for bands to connect with fans, it was overrun with teens who loved to customize their pages and build long lists of friends Now: Losing ground to Facebook, still has many useful features for music fans
  • 7. Facebook: (screenshot from 2004)
  • 8. Photo by Joel Carranza http://www.flickr.com/photos/stillthedudeabides/92315311/
  • 9. Photo by “The eErin” http://www.flickr.com/photos/theeerin/336962281/
  • 10. LinkedIn: Business Model (screenshot from August 2006) Then: Designed for personal, professional networking Now: Same, with more features – groups, Q&A tools, company profiles, and more coming soon.
  • 11. Contacts by J. Aaron Farr http://www.flickr.com/photos/jaaronfarr/1404738465/ Networking Event by Official GDC http://www.flickr.com/photos/46982319@N06/4895973474/ Rolodex by Ged Carroll http://www.flickr.com/photos/renaissancechambara/3122900531/ Portfolio Mailer by Scott Kellum http://www.flickr.com/photos/devoinregress/3505849251/
  • 12. Who do you know? Photographer´s gone wild!! by Sebastián Dario http://www.flickr.com/photos/12817132@N07/2726271853/ Gradua by Uriel Akira Chay Castillo http://www.flickr.com/photos/25395345@N00/2741445331/ The Big Family Portrait by Kristen Holden http://www.flickr.com/photos/26334329@N02/3138083817/ Oxford Gospel Choir by Ed W http://www.flickr.com/photos/68688301@N00/718279721/ Photo by Michelle http://www.flickr.com/photos/25918695@N00/4092106372/ Hello Oz by Lars Plougmann http://www.flickr.com/photos/criminalintent/2229569056/
  • 13. What do you talk about?
  • 14. Social Sites = Social Issues
    • Etiquette
    • Privacy
    • Security
  • 15. Etiquette Annoying Noises Prohibitted [sic] by Patrick Fitzgerald http://www.flickr.com/photos/barelyfitz/2898020303/ Dog Fouling Sign by Roy Stead http://www.flickr.com/photos/that_james/2885939802/
  • 16. Privacy “ Cone of Silence” from Get Smart: http://www.wouldyoubelieve.com/cone.html
  • 17. Security
  • 18. Etiquette Issues:
    • TMI (too much information) http://www.cnn.com/2010/SHOWBIZ/04/09/tmi.celeb.tweets/index.html
    • Intrusiveness (spamming invites, etc.)
    • http://theoatmeal.com/comics/facebook_suck
    • Inconsiderate
    • public gossip
    • unflattering photos
    • etc.
  • 19. Privacy Issues
    • Private information (phone numbers, etc.)
    • Private conversations (sensitive issues)
    • TMI – where you’ve been, what you’ve been doing (photos, especially)
  • 20. Security Issues
    • Viruses
    • Stolen Passwords
    • Private Information
  • 21. LinkedIn
    • Etiquette: prevention vs. cure
    • Privacy: content & settings
    • Security: be careful what you open
  • 22. facebook
    • Etiquette: Know your options, know your friends
    • Privacy: Review settings, read updates
    • Security: be careful what you open
  • 23. twitter
    • Etiquette: Think about timing & content
    • Privacy: Only 2 options
    • (private vs. public)
    • Security: be careful with apps & link shorteners
  • 24. Professional Use
    • Get updated information
    • Highlight your expertise
    • Networking opportunities
    • Q&A Services – find experts & answers
    • Look for activity, or start your own
    October 29, 2010
  • 25. Power User Tips
      • Groups, Companies, Career Path
      • Lists, Pages, Groups
      • Lists, Hashtags, Apps
  • 26. Marketing
    • Know your audience
    • Know your tools
    • Keep it interesting
    • Be flexible