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Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
Social Media Workshop
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Social Media Workshop

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These slides were presented to in a Staff Technology Workshop on 11/11/2010

These slides were presented to in a Staff Technology Workshop on 11/11/2010

Published in: Technology, Business
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Transcript

  • 1. Social Media blogs, video, and podcasting
  • 2. Social Media Strategy • How much time do you have? • What will you share? • Who should see it? • Do you want to promote it?
  • 3. Tech Issues • No coding required for basic setup • Controlling your content – Where will it be stored? – What backup options do you need? – Who has access to it? • Marketing – search engines, etc.
  • 4. Blogging Options • Blogger • Wordpress • Tumblr TypePad*
  • 5. Free / Paid / Self-Hosting • URL: custom domain or hosted – $10-15 per year vs. $50+ • Customizations (look, functions, etc.) – Many free options – Support vs. time • For the future: import/export options
  • 6. Site Design • What’s “the norm” for similar sites? • Colors, layout, features – all separate • Downloading vs. tweaking
  • 7. Organizing Content • Explore your “dashboard” to see your options (categories/tags/pages, etc.) • Media – photos, music, videos, etc. • Links
  • 8. Learn More • Blogger: – http://buzz.blogger.com/ – http://www.youtube.com/BloggerHelp • Wordpress: – http://en.blog.wordpress.com/ – http://wordpress.tv/ • Tumblr: – http://staff.tumblr.com/ – http://staff.tumblr.com/tagged/features
  • 9. Business Blogging Blogs can also feed into other sites – facebook, twitter, etc.
  • 10. Marketing • Connections: etiquette & usefulness • “Cross-posting”: time saver or spam? • “Sharing” tools – audience marketing • Directories, analytics, ads, etc.
  • 11. Web Video Options YouTube Vimeo Other:
  • 12. Content Creation • Editing videos vs. creating them – scripts & storyboards • Alternatives & extra options: – slideshows – screencasting – animation
  • 13. Storyboard Example Think of it as a “comic book” version of your video – with titles, etc.
  • 14. Editing Tools • Pre-installed programs – Windows Movie Maker & iMovie • Web Editing tools • Software options
  • 15. Tips & Terms • Timeline: useful for clipping out extra sections, or matching sound files • Transitions: fade in/out option • Title: make sure it is easy to read • Audio: record separately, add later • Screen Ratio: widescreen? What size video does your camera make?
  • 16. Tech Issues • Length: some free hosts have limits • Size: transitions & effects add to size • Format: check the camera, editor, and website for requirements • Backup: save your source files and full project along with the final cut
  • 17. Marketing • Look at your “channel” options • Add full descriptions (can’t search the video itself, so your text matters) • Embed your videos on your website • Upload again to facebook
  • 18. Podcasting
  • 19. Why do a Podcast? • Tours (Museums, cities, etc.) • “Radio” Show – topical, interviews, etc. • News – NPR stories, for example • Law Enforcement – get updates on local issues
  • 20. Recording Tools • Software – For Macs: GarageBand – Free: Audacity • Hardware – Built in microphone (background noise) – External (power/quality) – Pop filter
  • 21. Planning & Recording • Scripted vs. unscripted (outline?) • Take your time! pacing matters • Editing: same programs as recording – Multiple takes, split tracks – Clip out unnecessary sounds – Filter out background noise
  • 22. Additional Tools • Sound effects? (copyright issues) • Exporting the files (mp3 “codec” etc.) • Creating XML (iTunes subscriptions) – iTunes example (lots of details) – Fill-in form (no coding required)
  • 23. Uploading Mp3 files • Archive.org (not for podcasting) • Blogs (Blogger, Wordpress, etc.) • Self-hosted (your own website) • More: – http://www.how-to-podcast- tutorial.com/podcast-hosting-table.htm
  • 24. Podcasting Tutorials Check out these helpful websites for many more tips: •http://www.how-to-podcast-tutorial.com/ •http://www.voices.com/podcasting.html
  • 25. Marketing Podcasts • iTunes – search from iTunes to find examples of popular podcasts & their descriptions • On your blog! • Directories: Podcast.com / Yahoo Audio / Zen Cast

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