Viva: Engagement at the Height of Passion
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Viva: Engagement at the Height of Passion






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Viva: Engagement at the Height of Passion Viva: Engagement at the Height of Passion Presentation Transcript

  • Engagement at the Height of Passion Concerts | Festivals | Family Events | Digital/Social/Mobile
  • About Viva Entertainment Viva Entertainment Network is passionate about Latin entertainment. Over the past decade, Viva has emerged as the premier Hispanic entertainment company in the U.S. Viva produces a broad array of events targeting specific Latino demos. Our events range from concert tours and festivals, to the biggest brands in family entertainment. Viva’s experiential and promotional platforms offer marketers a unique opportunity to engage the Latino Consumer at their height of passion. This presentation offers an overview of Viva’s promotional opportunities for 2014. 2
  • Viva Marketing Services Viva offers integrated marketing solutions designed to achieve our client’s strategic goals and objectives.  Sponsorship: National Tours & Local Market Programming  Talent Network: Bookings, Endorsements, Content  Brand Activation: Experiential Marketing & Promotions  Digital Network: Websites, Social Media & Mobile Applications Talent Sponsorship Digital Experiential 3
  • Sponsorship Development We create custom marketing platforms that engage brands with targeted Latino demos at the height of passion! Sponsorship benefits are tailored to each client, and may include: • • • Branded media, tags & remotes On-site Experiential Marketing Retail Tie-ins & Consumer Contests • Tickets & VIP Accommodations • Web, Social & Mobile Solutions • Content Related Opportunities 4
  • Brand Development • • Viva works in concert with clients and agencies to provide turnkey service from concept to activation Viva facilitates the acquisition of specific Artist Rights to fulfill brand strategies, including: – Endorsements, appearances, meet & greets, digital & social engagement – Licensing: image & likeness, audio & video content, webcasts and more 5
  • VivaTuMusica Digital | Social | Mobile • • • Viva leverages digital media and event marketing assets to create a multi-level platform that feeds the passion of the Latino Consumer Viva integrates social media and experiential marketing to heighten brand engagement with Latino consumers Viva employs technology to engage Consumers on the web, through social networking or via Mobile Apps, such as: “VSocial” for Verizon. 6
  • Talent Network Marquee Talent: • Espinoza Paz • Joan Sebastian • Los Temerarios • Juan Gabriel • Gloria Trevi • Marco Antonio Solis • Alejandro Sanz • Ricardo Arjona • Juanes • Camila • Reik • Aleks Syntek • Natalia Jimenez Mexican Regional: • • • • • • • • • • • • • • • • • • • • Rock en Español: • Zoe Los Tigres Del Norte • Caifanes Cojunto Primavera • Moenia Gerado Ortiz • Alejandra Guzman Julion Alverez • El Tri Roberto Tapia Belanova La Arrolladora Banda Limon • • Café Tacuva Tucanes De Tijuana • Manu Chao Larry Hernandez • Caifanes Calibre 50 • Enrique Bunbury Pesado • Fobia Jesus Ojeda • Beto Cuevas 3Ball MTY • Inspector Banda Carnaval • El Gran Silencio Fidel Rueda • Hombres G Chuy Lizarraga • Miguel Mateos Trono de Mexico Duelo Bronco Banda Machos Intocable Urban Latino • Prince Royce • Pit Bull • Romeo Santos • Angel & Chris • Xtreme • Daddy Yankee • Don Omar • Rakeem & Ken Y • Tego Calderon Family Entertainment: • Ringling Bros Barnum & Bailey • Disney On Ice • Monster Jam • Sesame Street Live 7
  • Regional Mexican Events 8
  • Latin Rock Events 9
  • Family Entertainment 10
  • Hispanic Family Days For over two decades, Viva has been the Hispanic promotional partner of Feld Entertainment. Viva is responsible for the Latino talent post show programming, promotion and corporate partnerships for the “Hispanic Days” at: • The Ringling Bros. and Barnum & Bailey Circus • Disney On Ice • Monster Jam Last year, Viva was engaged by Vee Corp to bring the Hispanic Day concept to Sesame Street Live. 11
  • Hispanic Family Days 12
  • Nightclub Tours Mexican Regional Club Tour New Generation Latino Club Tours Viva has formed a network of clubs in Hispanic priority markets across the USA. The network is divided into two groups; clubs that target Immigrant and 1st Generation Latinos and clubs that cater to the New Generation Latino. Viva can tailor sponsorship or experiential marketing programs to either or both important demos. Program activation can be provided or coordinated as needed. 13
  • Chicago Event Platforms Viva is Chicago’s most prolific Latino promoter. Viva offers and array of Latin event programs, including: • • • • • VivaTuMusica Digital/Social Platforms Aragon Latin Concert Series Plaza Garibaldi Latin Festival Series Mexican Regional Nightclubs New Generation Latino Nightclubs 14
  • Digital/Social Chicago VTM is enjoyed by over 100,000 visitors/month VTM Facebook Chicago has nearly 100k Likes 15
  • Located in Chicago’s Uptown neighborhood, the historic Aragon Ballroom was built in 1926 to replicate a Spanish palatial courtyard. The Aragon presents 75 events per year ranging from General Market Rock and EDM to Regional Mexican, Tropical, Urban Latino and Spanish Rock. The Aragon is home to the Nation’s most successful Latino Music Series. 16
  • Plaza Garibaldi is a multipurpose outdoor venue located in the heart of the Latino community. With a capacity of 20,000, Plaza Garibaldi has hosted some of the largest Hispanic festivals in Chicago over the past three decades. In addition to musical entertainment, Plaza Garibaldi features Mexican Rodeo action, as well. 17
  • Chicago Regional Mexican & New Generation Latino Club Tours • Viva programs the most popular New Generation Latino clubs in Chicago • Viva also programs the most popular Mexican regional club network In the City and the surrounding Suburbs • The clubs provide an excellent opportunity to conduct Experiential Marketing and other Sponsorship programs 18
  • Presented By: Edward Balderas Viva Marketing Group, Inc. 773-561-9500 x344 773-655-9377 Cell Thank You To Our Marketing Partners