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Internet & New Media
    Stanislas LERIDON
      March 13, 2008
STRATEGIC MULTIMEDIA GUIDELINES



             - A unique « media model »

             - 360° content distribution

    ...
OUR PERFORMANCES
FRANCE24.com ranks 3rd among international news TV websites




                                                          ...
FRANCE24.com ranks first on key markets




                                 France        Germany               Spain    ...
FRANCE24.com already stands among the leading websites
                                       and the world’s biggest news...
FRANCE24.com is the MOST INTERNATIONAL website
                     as for its total audience




         Audience reach
...
THE REASONS BEHIND
  THE SUCCESS
A MULTIMEDIA AND MULTILINGUAL PLATFORM


                  3 TV CHANNELS




                   3 WEBSITES




FRENCH     ...
WHY IS THE WEBSITE SO SUCCESSFUL?




-FRANCE24.com offers free 24/7 news in three
languages and in an easy-to-read design...
OUR YOUTUBE SPACE




- Th
  Three dedicated news channels i F
        d di t d        h    l in French, E li h and A bi
 ...
OUR OBJECTIVES ARE




- To increase brand awareness and visibility on the Internet

- T dispense our videos t a l
  To di...
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Transcript of "F24 Internet and New Media"

  1. 1. Internet & New Media Stanislas LERIDON March 13, 2008
  2. 2. STRATEGIC MULTIMEDIA GUIDELINES - A unique « media model » - 360° content distribution - Community & engagement Apple TV PC Mobile Interactive Podcast TV
  3. 3. OUR PERFORMANCES
  4. 4. FRANCE24.com ranks 3rd among international news TV websites JAN Websites 2008 37 947 14 695 3 878 726 349 197 91 (000) of Unique Visitors – source : NielsenNetRatings panel– 10 countries surveyed – January 2008
  5. 5. FRANCE24.com ranks first on key markets France Germany Spain USA Italy UK January 2008 646 707 230 1 269 455 571 RANK in International I i l 1st 1 t 1st 1 t 2nd 2 d 3nd 3 d 1st 1 t 3rd 3d News category 156 n/s 153 35 598 240 988 195 n/s 294 5 660 131 7 999 (000) of Unique Visitors – source : NielsenNetRatings panel– January 2008 - 10 countries surveyed.
  6. 6. FRANCE24.com already stands among the leading websites and the world’s biggest news brands gg CNN 37 947 NYT mes. com i 22 597 BBC News * 14 695 washi gt on post . com n 10 336 T mes On n e i i l 5 937 Fr an ce 2 4 3 878 I n t er n at on al Her al T r bun e i d i 2 178 Econ omi t . com s 829 Al Jazeer a 349 World : consolidation of the Nielsen panel - January 08 – 10 countries surveyed : France, UK, US, Brazil, Spain, Australia, Germany, Japan, Italy, Switzerland
  7. 7. FRANCE24.com is the MOST INTERNATIONAL website as for its total audience Audience reach out of national markets 83% 46% 19% 18% 9% 6% 4% Audience reach in the country of origin 17% 54% 81% 82% 91% 94% 96% (000) of Unique Visitors – source : NielsenNetRatings panel – 10 countries surveyed – January 2008
  8. 8. THE REASONS BEHIND THE SUCCESS
  9. 9. A MULTIMEDIA AND MULTILINGUAL PLATFORM 3 TV CHANNELS 3 WEBSITES FRENCH ENGLISH ARABIC
  10. 10. WHY IS THE WEBSITE SO SUCCESSFUL? -FRANCE24.com offers free 24/7 news in three languages and in an easy-to-read design - FRANCE24.com relies on video, interactivity and the participation of Internet users p p - A unique newsroom produces the contents that are given maximum exposure on the Internet with search engines optimisation - FRANCE24 com also proposes special reports, FRANCE24.com reports online tools and services
  11. 11. OUR YOUTUBE SPACE - Th Three dedicated news channels i F d di t d h l in French, E li h and A bi h English d Arabic - Selected starring videos uploaded everyday - Customized welcoming message, playlists and subscription options
  12. 12. OUR OBJECTIVES ARE - To increase brand awareness and visibility on the Internet - T dispense our videos t a l To di id to larger community and i t th bl it d into the blogosphere h - To use Web users/viewers’ feedbacks to drive traffic back to our site - To get syndicated contents monetized - To create buzz and build a modern image for France24 com France24.com
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