F24 Internet and New Media

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F24 Internet and New Media

  1. 1. Internet & New Media Stanislas LERIDON March 13, 2008
  2. 2. STRATEGIC MULTIMEDIA GUIDELINES - A unique « media model » - 360° content distribution - Community & engagement Apple TV PC Mobile Interactive Podcast TV
  3. 3. OUR PERFORMANCES
  4. 4. FRANCE24.com ranks 3rd among international news TV websites JAN Websites 2008 37 947 14 695 3 878 726 349 197 91 (000) of Unique Visitors – source : NielsenNetRatings panel– 10 countries surveyed – January 2008
  5. 5. FRANCE24.com ranks first on key markets France Germany Spain USA Italy UK January 2008 646 707 230 1 269 455 571 RANK in International I i l 1st 1 t 1st 1 t 2nd 2 d 3nd 3 d 1st 1 t 3rd 3d News category 156 n/s 153 35 598 240 988 195 n/s 294 5 660 131 7 999 (000) of Unique Visitors – source : NielsenNetRatings panel– January 2008 - 10 countries surveyed.
  6. 6. FRANCE24.com already stands among the leading websites and the world’s biggest news brands gg CNN 37 947 NYT mes. com i 22 597 BBC News * 14 695 washi gt on post . com n 10 336 T mes On n e i i l 5 937 Fr an ce 2 4 3 878 I n t er n at on al Her al T r bun e i d i 2 178 Econ omi t . com s 829 Al Jazeer a 349 World : consolidation of the Nielsen panel - January 08 – 10 countries surveyed : France, UK, US, Brazil, Spain, Australia, Germany, Japan, Italy, Switzerland
  7. 7. FRANCE24.com is the MOST INTERNATIONAL website as for its total audience Audience reach out of national markets 83% 46% 19% 18% 9% 6% 4% Audience reach in the country of origin 17% 54% 81% 82% 91% 94% 96% (000) of Unique Visitors – source : NielsenNetRatings panel – 10 countries surveyed – January 2008
  8. 8. THE REASONS BEHIND THE SUCCESS
  9. 9. A MULTIMEDIA AND MULTILINGUAL PLATFORM 3 TV CHANNELS 3 WEBSITES FRENCH ENGLISH ARABIC
  10. 10. WHY IS THE WEBSITE SO SUCCESSFUL? -FRANCE24.com offers free 24/7 news in three languages and in an easy-to-read design - FRANCE24.com relies on video, interactivity and the participation of Internet users p p - A unique newsroom produces the contents that are given maximum exposure on the Internet with search engines optimisation - FRANCE24 com also proposes special reports, FRANCE24.com reports online tools and services
  11. 11. OUR YOUTUBE SPACE - Th Three dedicated news channels i F d di t d h l in French, E li h and A bi h English d Arabic - Selected starring videos uploaded everyday - Customized welcoming message, playlists and subscription options
  12. 12. OUR OBJECTIVES ARE - To increase brand awareness and visibility on the Internet - T dispense our videos t a l To di id to larger community and i t th bl it d into the blogosphere h - To use Web users/viewers’ feedbacks to drive traffic back to our site - To get syndicated contents monetized - To create buzz and build a modern image for France24 com France24.com

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