Attract children to your programs with fun and easy marketing tips! Presented By: East Baton Rouge Parish LibraryImportance of Marketing: Whys and Hows Why is Marketing Important? “You can build a nurturing library environment but patrons won’t come unless you tell them it’s available” (Mates, 2004). Marketing can “imprint a key idea about what the library does in the minds of your stakeholders” (Your Tag, Your Brand, Your Program). Marketing can “increase your librarys perceived value, as well as library usage and support.” (Bohrer, 2005) Marketing can build momentum & excitement (Bohrer, 2005) How to Market Successfully: Target your demographic Use accessible formats o Language o Legibility o Contrast o Attractiveness Find ways to get the word out Word Of Mouth Community Partners Traditional and Technological MethodsTraditional Media Types of Traditional Media Posters Displays Word of Mouth Program Calendars, Newsletters, Flyers, Brochures Posters Include what & when, age, whether or not registration is required. Use different techniques to create posters. (shapes/textures/patterns/colors/glitter/sequins/special hole punches) When possible, include an example of the craft you are making Make sure your poster isn’t too wordy, but conveys the relevant information. Don’t crowd all of the text together, people aren’t likely to read a big block of text Displays
Once posters are made– they need to be displayed! o Poster wall o On an easel Samples of projects can be displayed in special ways Stuffed animals or other characters can display information Special signs which can be changed frequently may be used o sandwich board signs o dry-erase boards Pictures of previous programs may generate interest in future programs Word of Mouth “Using word-of-mouth marketing can increase your librarys perceived value, as well as library usage and support” (Bohrer, 2005). Tell your patrons about upcoming programs Announce programs at storytimes On the day of the program, make announcements over the PA system; invite children who are already in the children’s area Call registrants to remind them they have signed up Encourage patrons to tell others about programs of interest and their experiences Program Calendars, Newsletters, Flyers, Brochures Make sure your branch and contact information are clearly visible List the day, date, time of the program Include the appropriate age group, whether registration is required, and whether latecomers will be allowed to participate May want to include a “tagline” or library slogan (see "Your Tag, Your Brand, Your Program” article) Distribute to local business or community partners o Doctor/dentist offices, churches, daycares, fast food restaurants Have them readily available to pass out to patrons & actively hand them outTechnology and Digital Media Types of Technology and Digital Media Social Media Digital Displays QR Codes Social Media “Social media creates the opportunity for libraries and businesses to connect, share, and become visible.” (Business of Social Media 2011) Tips for success with social media: o Listening o Relevance o Patience o Accountability
o A personal element Benefits of social media use: o Low cost o Ability to gauge usage o Ability to solicit and obtain feedback o Ability to update information quicklySocial Media Facebook Twitter Pinterest Instagram Blogs YouTube ListServesTips for Using Social Media: Have presenters mention programs they are doing on their wall or twitter account. Make sure you update regularly. You can use a social media manager, such as Hootsuite which posts to multiple accounts (FB, twitter, etc.) at once. You can start an e-mail discussion list that patrons can join and use it to find out what your users want and think about your programs. You can advertise programs by making videos or booktalks to post on YouTube and link to them on your library website. Make sure you put your social media addresses onto your paper calendars, brochures, flyersDigital Displays Make use of your library website to list programs and post your calendars online Display photos of previous programs using a digital picture frame Use a TV screen stationed in the library and have a digital display of upcoming programsOther Technology : QR Codes Can be created for free Can be included on posters, displays, examples, flyers, social media, etc. Can be read with a free app from a smart phone Can be linked to online registration or further information on a website Links patrons directly to information without them having to write it down Know your users: Will they know what QR codes are and have the technology to access them?
Bibliography2011. "The Business of Social Media: How to Plunder the Treasure Trove." Reference & User ServicesQuarterly 51, no. 2: 127-132. Academic Search Complete, EBSCOhost (accessed February 14, 2013).2011. "Your Tag, Your Brand, Your Program." School Librarians Workshop 31, no. 4: 10-11. Library,Information Science & Technology Abstracts, EBSCOhost (accessed February 14, 2013).Barry, Peggy L. 2009. "Top 10 Marketing Tips for Communication and Outreach." ILA Reporter 27, no. 1: 8.Library, Information Science & Technology Abstracts, EBSCOhost (accessed December 28, 2012).Bohrer, Clara N. 2005. "Listen to This!." Public Libraries 44, no. 2: 63. Library, Information Science &Technology Abstracts, EBSCOhost (accessed February 14, 2013).Brady, D. 1990. "Selling your summer program." School Library Journal 36, no. 3: 158. Academic SearchComplete, EBSCOhost (accessed December 28, 2012).Fletcher, Jon. 2010. "Marketing for the QRious: the beginners guide to using QR codes for librarypromotions and resources." Multimedia Information & Technology 36, no. 3: 26-27. Library, InformationScience & Technology Abstracts, EBSCOhost (accessed February 14, 2013).Jennings, Eric, and Kathryn Tvaruzka. 2010. "Quick and Dirty Library Promotions That Really Work." JournalOf Library Innovation 1, no. 2: 6-14. Library, Information Science & Technology Abstracts, EBSCOhost(accessed December 28, 2012).Mates, Barbara T. 2004. "ANNOUNCING THE NEW VENTURE." Library Technology Reports 40, no. 3: 65-70.Academic Search Complete, EBSCOhost (accessed December 28, 2012).Steele, Victoria. 1995. "Pictures from our exhibition: Publishing publicity posters utilizing technology."American Libraries 26, no. 3: 260. Academic Search Complete, EBSCOhost (accessed December 28, 2012).Struckmeyer, Amanda Moss. 2012. "Reaching Tweens." Children & Libraries: The Journal Of The AssociationFor Library Service To Children 10, no. 2: 36-38. Academic Search Complete, EBSCOhost (accessed February14, 2013). Contact Information Childrens Services East Baton Rouge Parish Public Library 7711 Goodwood Blvd., Baton Rouge, LA 70806 225-231-3760