Build Movements, Not Brands
How to use social to inspire your customers
to rally behind you
#EBEDominicana

Cathryn Posey
...
 Be a champion

 Inspire
 Expand your tent
Be a champion.
Use your platform to tell the story of your
customers, to advocate for their needs
and empower them with re...
Tech By Superwomen champions
mentorship
Text 1
Text 2
Text 3

url: if the photos are not yours
Video (6 minutes): Video s title

vimeo.com/15327425
URL vídeo abreviada
Secondary word: Concept description
Headword: CONCEPT
Example:

-Descriptive sentence (without concept)
-Main Concept
Think in each slide and every text
to tweet
Final slide with key message
tweet

@twitter_speaker / company
Speaker´s email
Speaker URL or Company URL
Build Movements, Not Brands | Cathryn Posey | EBEDominicana
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Build Movements, Not Brands | Cathryn Posey | EBEDominicana

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How can you build a movement for your brand using social media? I will share with you how being a champion, inspiring others and broadening your tent can result in a movement that your stakeholders and customers will rally behind. I will share how I built the Tech By Superwomen movement using these three principles and will examine how major brands are also successfully leveraging these three approaches to build their own movements. Come for inspiration as well as practical examples of how you can implement these takeaways in your marketing strategy.

Published in: Technology, Business
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Build Movements, Not Brands | Cathryn Posey | EBEDominicana

  1. 1. Build Movements, Not Brands How to use social to inspire your customers to rally behind you #EBEDominicana Cathryn Posey Tech By Superwomen Founder @catpoetry
  2. 2.  Be a champion  Inspire  Expand your tent
  3. 3. Be a champion. Use your platform to tell the story of your customers, to advocate for their needs and empower them with resources.
  4. 4. Tech By Superwomen champions mentorship
  5. 5. Text 1 Text 2 Text 3 url: if the photos are not yours
  6. 6. Video (6 minutes): Video s title vimeo.com/15327425 URL vídeo abreviada
  7. 7. Secondary word: Concept description Headword: CONCEPT
  8. 8. Example: -Descriptive sentence (without concept) -Main Concept
  9. 9. Think in each slide and every text to tweet
  10. 10. Final slide with key message tweet @twitter_speaker / company Speaker´s email Speaker URL or Company URL

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