Leveraging Social Media In Plastics Additives & Concentrates Market
Summary                      Points to Cover                  What is Social Media?Item 1                  OMG did I reall...
Who Am I Eric Albee, President/CEO of AFI Global Started and moderate Plastics Additives & Concentrates group on LinkedIn ...
What is Social Media?Officially, social media is “a group of internet-basedapplications that build on the ideological andt...
It’s also a fancyway to describe    the zillions of   conversations      people are   having online              24/7     ...
A dynamic way to interact with your  industry and community globally  The obliteration of privacy, get used  to it  A leve...
1. 3 out of 4 Americans use social                  technology               2. 2/3 of the global internet population     ...
Yesterdays Conversation                          8
Todays Conversation                      9
Drowning in Media                                                        SocialWe have reached a saturation pointwith mode...
Which Media   Is Dying?               11
Which Media Is Thriving?            12
And Growing              13
Social Media for IndustrialProducts Finding the right tools to do the job.                              14
There are nocookie cutterapproachesMust integrate aprogram thatworks with otherparts of yourmedia plan. Thismay requireout...
TOP TRENDS IN SOCIAL MEDIAFOR 2012                             16
17
18
19
20
21
22
23
Make sure to learnand understand thesimple basic rules ofsocial media                    24
Rule #1 Listen•   Google Alerts•   Tweet Deck•   Social Mentions•   RSS                      25
Rule #2 Engage•   Blogs•   Tweets•   Posts•   Be part of the conversation•   Show (YouTube, Flickr)                       ...
Rule #3 Measure •   Audience •   Engagement •   Loyalty •   Influence •   Action                  27
And Remember:Social Media Is A  Dialogue Not A      MonologueThis is a complete full-duplex channel of communication.  Onc...
What this means for PlasticsAdditives & Concentrates Market?                                   29
LinkedIn remainsthe dominantsocial medianetwork formanufacturingcompanies, Including niche andspecialtymarkets            ...
Plastics Additives &Concentrate Group                       31
Plastics Additives &                                   Concentrate GroupAKASH JAIN (Sunisha Polymers; India) Found help to...
Share yourShare your            presentationsexpertise andpotentially earnsome moneyfor it.   Additional Resources to Cons...
34
Questions? Very happy to help you!                           Eric Albee                           President/CEO           ...
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Social Media in Plastics Additives & Concentrates Market - Presented at AMI Thermoplastic Concentrates 2012 by Eric Albee

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Leveraging social media to grow companies in the plastics additives and concentrates market. We are all in an online social world and this is not going to change, only get more intense. We must adapt and adopt strategies to capitalize on this networking opportunity, and fitting it into our overall marketing strategies.

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Social Media in Plastics Additives & Concentrates Market - Presented at AMI Thermoplastic Concentrates 2012 by Eric Albee

  1. 1. Leveraging Social Media In Plastics Additives & Concentrates Market
  2. 2. Summary Points to Cover What is Social Media?Item 1 OMG did I really post that… Drowning in Media Item 2 So many choices so little budget Social Media for Industrial Products Item 3 Converting chit chat into cash flow Top Trends In Social Media Item 4 The top 10 trends targeted for 2012 and beyond Applying Social Media To Plastics Additives Item 5 What can I get out of this 2
  3. 3. Who Am I Eric Albee, President/CEO of AFI Global Started and moderate Plastics Additives & Concentrates group on LinkedIn Started AFI on folding table in the basement, and currently run the fastest growing privately held company in the plastics additives industry. 2010 - #205 on Inc. 500 list 2011 - #214 on Inc. 500 list One key to success: Social Media 3
  4. 4. What is Social Media?Officially, social media is “a group of internet-basedapplications that build on the ideological andtechnological foundations of Web 2.0 and that allowthe creation and exchange of user-generatedcontent”www.wikipedia.org 4
  5. 5. It’s also a fancyway to describe the zillions of conversations people are having online 24/7 -Marta Kagan 5
  6. 6. A dynamic way to interact with your industry and community globally The obliteration of privacy, get used to it A leveling of the playing field Enhanced customer and industry connection The way of the futureWhat is Social Media? 6
  7. 7. 1. 3 out of 4 Americans use social technology 2. 2/3 of the global internet population visit social networks Why should 3. Visiting social networks is now the 4th you care most popular online activity – ahead of personal emailabout Social 4. Time spent on social networks is Media? growing 3x that of the overall internet rate 5. Social media is word of mouth on steroids 6. Social media is a force to be reckoned with 7
  8. 8. Yesterdays Conversation 8
  9. 9. Todays Conversation 9
  10. 10. Drowning in Media SocialWe have reached a saturation pointwith modern media. MediaWhere do we focus our marketingand sales dollars? Talking OnlineUnlimited options with limitedbudgets and limited timeTrying the untested, versus stickingwith what you knowStepping out of the comfort zone tomove ahead with the times Trade Shows Journals 10
  11. 11. Which Media Is Dying? 11
  12. 12. Which Media Is Thriving? 12
  13. 13. And Growing 13
  14. 14. Social Media for IndustrialProducts Finding the right tools to do the job. 14
  15. 15. There are nocookie cutterapproachesMust integrate aprogram thatworks with otherparts of yourmedia plan. Thismay requireoutside resources. 15
  16. 16. TOP TRENDS IN SOCIAL MEDIAFOR 2012 16
  17. 17. 17
  18. 18. 18
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. Make sure to learnand understand thesimple basic rules ofsocial media 24
  25. 25. Rule #1 Listen• Google Alerts• Tweet Deck• Social Mentions• RSS 25
  26. 26. Rule #2 Engage• Blogs• Tweets• Posts• Be part of the conversation• Show (YouTube, Flickr) 26
  27. 27. Rule #3 Measure • Audience • Engagement • Loyalty • Influence • Action 27
  28. 28. And Remember:Social Media Is A Dialogue Not A MonologueThis is a complete full-duplex channel of communication. Once you start to talk, be prepared to listen. 28
  29. 29. What this means for PlasticsAdditives & Concentrates Market? 29
  30. 30. LinkedIn remainsthe dominantsocial medianetwork formanufacturingcompanies, Including niche andspecialtymarkets 30
  31. 31. Plastics Additives &Concentrate Group 31
  32. 32. Plastics Additives & Concentrate GroupAKASH JAIN (Sunisha Polymers; India) Found help to identify a low cost plasticizeralternative to CPW for PVCROBERTO DeCOL (Sirmax; Italy) Found material supply leads for his new compoundingplant in Brazil Additionally • Several Employment opportunities have been generated • A dynamic exchange of dialogue has been stimulated • Smaller international companies have connected who would otherwise not have met • New industry peers have been made 32
  33. 33. Share yourShare your presentationsexpertise andpotentially earnsome moneyfor it. Additional Resources to Consider 33
  34. 34. 34
  35. 35. Questions? Very happy to help you! Eric Albee President/CEO AFI Global 3185 Tucker Road Bensalem, PA 19020 P: (215) 244-1830 C: (609) 346-9937 ealbee@afi-global.com Twitter: @Ealbee http://www.linkedin.com/in/ealbee 35

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