Social Media Inthe Campaigns

Social Media in the Campaigns Creating Your Own Online Entourage through Social Mobilization

Elizabeth A. Terrell
Twitter : @EATerrell
Email: [email_address]
( PH ) 540 257 4507

Barack Obama
John McCain
What groups are learning from both and what they are doing with it.
Today’s Topics

www.BarackObama.com- Yesterday

Presence in All Places

www.BarackObama.com- Today

My.BarackObama.com | @EATerrell

Social Networks in Numbers- ComScore http://venturebeat.com/2008/07/22/comscores-june-us-numbers-facebook-still-gaining-on-myspace-while-blog-platforms-news-aggregators-niche-social-networks-also-grow/

Courtesy TechPresident.com

Self Identifying MicroGroups

The Obama Facebook Application

Social Bookmarking

Digg - 6.2M Users

Consistency

Role Reversal

Peer Influence

What Does This Mean for You? http://www.multi-social.net/news/id/36 http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html http://en.wikipedia.org/wiki/Demographics_of_Norway … of an estimated 1,554,993 total broadband subscribers. … of an estimated total population of 4,681,100.

But What About MySpace? Courtesy TechPresident.com Friends on MySpace

Consistency

Main Page Widgets: The Prize Inside

TaxCut.barackobama.com

Main Page Widgets: The Prize Inside

Customization & Cross Populated Content

Obama: YouTube 1,814 Videos, 116K Subscribers

Grab our twitter guide at DavidAllGroup .com

www.JohnMcCain.com

You’ve Been Disconnected…

Let’s Compare…

Directed at confirmed supporters
Not soft voters .
No favorite pages?
Not even supporter generated ones.
No big shiny app?
Actually it’s buried.
Let’s Compare…

McCain’s MySpace…

McCain: YouTube 330 Videos, ? Subscribers

First Presidential Candidate to Mass Text Message
iPhone App
Taking it Mobile

Taking it Mobile

Elizabeth A. Terrell
Twitter : @EATerrell
Email: [email_address]
( PH ) 540 257 4507

Social Media Inthe Campaigns

by Elizabeth Terrell on Nov 11, 2008

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Social Media Inthe Campaigns Presentation Transcript