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Social Media in the Campaigns Creating Your Own Online Entourage through Social Mobilization
Elizabeth A. Terrell <ul><li>Twitter : @EATerrell  </li></ul><ul><li>Email:  [email_address] </li></ul><ul><li>( PH )   54...
<ul><li>Barack Obama </li></ul><ul><li>John McCain </li></ul><ul><li>What groups are learning from both and what they are ...
 
www.BarackObama.com-  Yesterday
 
Presence in All Places
www.BarackObama.com-  Today
My.BarackObama.com | @EATerrell
 
Social Networks  in Numbers- ComScore http://venturebeat.com/2008/07/22/comscores-june-us-numbers-facebook-still-gaining-o...
Courtesy TechPresident.com
 
Web
 
Self Identifying MicroGroups
The Obama Facebook Application
Social Bookmarking
Digg - 6.2M Users
Consistency
Role Reversal
Peer Influence
What Does This Mean for You? http://www.multi-social.net/news/id/36 http://www.oecd.org/document/54/0,3343,en_2649_34225_3...
But What About MySpace? Courtesy TechPresident.com Friends on MySpace
Consistency
Main Page Widgets: The Prize Inside
TaxCut.barackobama.com
Main Page Widgets: The Prize Inside
Customization &  Cross Populated Content
Obama: YouTube  1,814 Videos, 116K Subscribers
Grab our twitter guide at  DavidAllGroup .com
 
www.JohnMcCain.com
You’ve Been Disconnected…
Let’s Compare…
 
<ul><li>Directed at confirmed supporters  </li></ul><ul><ul><li>Not soft voters . </li></ul></ul><ul><li>No favorite pages...
McCain’s MySpace…
McCain: YouTube  330 Videos, ? Subscribers
 
<ul><li>First Presidential Candidate to Mass Text Message </li></ul><ul><li>iPhone App  </li></ul>Taking it Mobile
Taking it Mobile
Elizabeth A. Terrell <ul><li>Twitter : @EATerrell  </li></ul><ul><li>Email:  [email_address] </li></ul><ul><li>( PH )   54...
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Social Media Inthe Campaigns

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  • Transcript of "Social Media Inthe Campaigns"

    1. 1. Social Media in the Campaigns Creating Your Own Online Entourage through Social Mobilization
    2. 2. Elizabeth A. Terrell <ul><li>Twitter : @EATerrell </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>( PH ) 540 257 4507 </li></ul>
    3. 3. <ul><li>Barack Obama </li></ul><ul><li>John McCain </li></ul><ul><li>What groups are learning from both and what they are doing with it. </li></ul>Today’s Topics
    4. 5. www.BarackObama.com- Yesterday
    5. 7. Presence in All Places
    6. 8. www.BarackObama.com- Today
    7. 9. My.BarackObama.com | @EATerrell
    8. 11. Social Networks in Numbers- ComScore http://venturebeat.com/2008/07/22/comscores-june-us-numbers-facebook-still-gaining-on-myspace-while-blog-platforms-news-aggregators-niche-social-networks-also-grow/
    9. 12. Courtesy TechPresident.com
    10. 14. Web
    11. 16. Self Identifying MicroGroups
    12. 17. The Obama Facebook Application
    13. 18. Social Bookmarking
    14. 19. Digg - 6.2M Users
    15. 20. Consistency
    16. 21. Role Reversal
    17. 22. Peer Influence
    18. 23. What Does This Mean for You? http://www.multi-social.net/news/id/36 http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html http://en.wikipedia.org/wiki/Demographics_of_Norway … of an estimated 1,554,993 total broadband subscribers. … of an estimated total population of 4,681,100.
    19. 24. But What About MySpace? Courtesy TechPresident.com Friends on MySpace
    20. 25. Consistency
    21. 26. Main Page Widgets: The Prize Inside
    22. 27. TaxCut.barackobama.com
    23. 28. Main Page Widgets: The Prize Inside
    24. 29. Customization & Cross Populated Content
    25. 30. Obama: YouTube 1,814 Videos, 116K Subscribers
    26. 31. Grab our twitter guide at DavidAllGroup .com
    27. 33. www.JohnMcCain.com
    28. 34. You’ve Been Disconnected…
    29. 35. Let’s Compare…
    30. 37. <ul><li>Directed at confirmed supporters </li></ul><ul><ul><li>Not soft voters . </li></ul></ul><ul><li>No favorite pages? </li></ul><ul><ul><li>Not even supporter generated ones. </li></ul></ul><ul><li>No big shiny app? </li></ul><ul><ul><ul><li>Actually it’s buried. </li></ul></ul></ul>Let’s Compare…
    31. 38. McCain’s MySpace…
    32. 39. McCain: YouTube 330 Videos, ? Subscribers
    33. 41. <ul><li>First Presidential Candidate to Mass Text Message </li></ul><ul><li>iPhone App </li></ul>Taking it Mobile
    34. 42. Taking it Mobile
    35. 43. Elizabeth A. Terrell <ul><li>Twitter : @EATerrell </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>( PH ) 540 257 4507 </li></ul>
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