Social Media In the Campaigns
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Social Media In the Campaigns

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Obama vs McCain

Obama vs McCain

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Social Media In the Campaigns Social Media In the Campaigns Presentation Transcript

  • Social Media in the Campaigns Creating Your Own Online Entourage through Social Mobilization
  • Elizabeth A. Terrell
    • Twitter : @EATerrell
    • Email: [email_address]
    • ( PH ) 540 257 4507
    • Barack Obama
    • John McCain
    • What groups are learning from both and what they are doing with it.
    Today’s Topics
  •  
  • www.BarackObama.com- Yesterday
  • www.BarackObama.com- Today
  •  
  • Presence in All Places
  • My.BarackObama.com | @EATerrell
  •  
  • Courtesy TechPresident.com
  • Web
  • Social Networks in Numbers- ComScore http://venturebeat.com/2008/07/22/comscores-june-us-numbers-facebook-still-gaining-on-myspace-while-blog-platforms-news-aggregators-niche-social-networks-also-grow/
  •  
  •  
  • Self Identifying MicroGroups
  • The Obama Facebook Application
  • Social Bookmarking
  • Digg - 6.2M Users
  • Consistency
  • Role Reversal
  • Peer Influence
  • What Does This Mean for You? http://www.multi-social.net/news/id/36 http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html http://en.wikipedia.org/wiki/Demographics_of_Norway … of an estimated 1,554,993 total broadband subscribers. … of an estimated total population of 4,681,100.
  • But What About MySpace? Courtesy TechPresident.com Friends on MySpace
  • Consistency
  • Main Page Widgets: The Prize Inside
  • TaxCut.barackobama.com
  • Main Page Widgets: The Prize Inside
  • Customization & Cross Populated Content
  • Obama: YouTube 1,814 Videos, 116K Subscribers
  • Grab our twitter guide at DavidAllGroup .com
  •  
  • www.JohnMcCain.com
  • You’ve Been Disconnected…
  • Let’s Compare…
  •  
    • Directed at confirmed supporters
      • Not soft voters .
    • No favorite pages?
      • Not even supporter generated ones.
    • No big shiny app?
        • Actually it’s buried.
    Let’s Compare…
  • McCain’s MySpace…
  • McCain: YouTube 330 Videos, ? Subscribers
  •  
    • First Presidential Candidate to Mass Text Message
    • iPhone App
    Taking it Mobile
  • Taking it Mobile
  • Elizabeth A. Terrell
    • Twitter : @EATerrell
    • Email: [email_address]
    • ( PH ) 540 257 4507