Social Media In the Campaigns

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Obama vs McCain

Obama vs McCain

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  • 1. Social Media in the Campaigns Creating Your Own Online Entourage through Social Mobilization
  • 2. Elizabeth A. Terrell
    • Twitter : @EATerrell
    • Email: [email_address]
    • ( PH ) 540 257 4507
  • 3.
    • Barack Obama
    • John McCain
    • What groups are learning from both and what they are doing with it.
    Today’s Topics
  • 4.  
  • 5. www.BarackObama.com- Yesterday
  • 6. www.BarackObama.com- Today
  • 7.  
  • 8. Presence in All Places
  • 9. My.BarackObama.com | @EATerrell
  • 10.  
  • 11. Courtesy TechPresident.com
  • 12. Web
  • 13. Social Networks in Numbers- ComScore http://venturebeat.com/2008/07/22/comscores-june-us-numbers-facebook-still-gaining-on-myspace-while-blog-platforms-news-aggregators-niche-social-networks-also-grow/
  • 14.  
  • 15.  
  • 16. Self Identifying MicroGroups
  • 17. The Obama Facebook Application
  • 18. Social Bookmarking
  • 19. Digg - 6.2M Users
  • 20. Consistency
  • 21. Role Reversal
  • 22. Peer Influence
  • 23. What Does This Mean for You? http://www.multi-social.net/news/id/36 http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html http://en.wikipedia.org/wiki/Demographics_of_Norway … of an estimated 1,554,993 total broadband subscribers. … of an estimated total population of 4,681,100.
  • 24. But What About MySpace? Courtesy TechPresident.com Friends on MySpace
  • 25. Consistency
  • 26. Main Page Widgets: The Prize Inside
  • 27. TaxCut.barackobama.com
  • 28. Main Page Widgets: The Prize Inside
  • 29. Customization & Cross Populated Content
  • 30. Obama: YouTube 1,814 Videos, 116K Subscribers
  • 31. Grab our twitter guide at DavidAllGroup .com
  • 32.  
  • 33. www.JohnMcCain.com
  • 34. You’ve Been Disconnected…
  • 35. Let’s Compare…
  • 36.  
  • 37.
    • Directed at confirmed supporters
      • Not soft voters .
    • No favorite pages?
      • Not even supporter generated ones.
    • No big shiny app?
        • Actually it’s buried.
    Let’s Compare…
  • 38. McCain’s MySpace…
  • 39. McCain: YouTube 330 Videos, ? Subscribers
  • 40.  
  • 41.
    • First Presidential Candidate to Mass Text Message
    • iPhone App
    Taking it Mobile
  • 42. Taking it Mobile
  • 43. Elizabeth A. Terrell
    • Twitter : @EATerrell
    • Email: [email_address]
    • ( PH ) 540 257 4507