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Mobile SEO

Mobile SEO






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    Mobile SEO Mobile SEO Presentation Transcript

    • Mobile SEO
      by Early Stage
      June 10th , 2010
      Bart Van Den Kieboom
    • Meeting Agenda
      Whatis Mobile SEO
      Some differences between mobile and desktop
      Mobile search behavior is different than normal search
      Best Practices
    • 1. Whatis Mobile SEO
      It’s the same as classic SEO…
      well… almost…
      Some classic SEO-techniques are just not applicable (interlinking, lot’s of content)
    • 2. Somedifferencesbetween mobile and desktop
    • 3. Mobile searchbehaviourisdifferentthan normal search
      • Voice search (see Google search as application)
      • Visual search (Augmented reality, Google Goggles)
      • Search suggestion (is much more used)
      • Shorter searches (15 characters on average)
      • Location based
      • Time-restriction (no time to scroll or look on page 2 of the results)
      • Less clickthroughs (interlinking)
    • 4. Best practices
      The way to do
      • Small, lightweightand fast-loading site (< 20kb / page)
      • XHTML Mobile Profile 1.1 Doctype
      • UTF-8 character encoding
      • JPEG / GIF images (PNG kanook)
      • Content including "mobile"
      • On-site keyphraseoptimisationas usual (with a focus on short titles, and small amounts of body copy)
      • Regular technical SEO principles (meta, header, good content, etc…)
      • Create a “handheld.css” (except for iPhone)
      • Allow all user agents to see your mobile site.
    • 4. Best practices
      The way to do
      • Build a mobile sitemap (and link to it from robot.txt)
      • Also submit a site map to google
      • Include “no-transform” cache control in header of traditional site.
      • By preference have “1” site with different CSS-sheets but this is often not possible (for BNPPF for example)
      • Link from the traditional site to the mobile and vice versa (from the HP if possible). Use clear text-links!!
      • Do not forget AdSense and Adwords…
      • Use link relationships between desktop and mobile pages
      • Specify mobile and desktop site in your meta.txt
    • 5. Pitfalls
      Do not do
      • Your mobile site might compete with your traditional site
      • The mobile site is (still) outranked (in most cases) by the traditional website.
      • Use redirects after user-agent detection but with honesty (to avoid blacklisting)
    • 6. Misconceptions
      • I need to have a .mobi domain
      • Search engines treat mobile content differently (not yet actually)
      • If mobile content is detected it will cataloged as such but the SEO principles to index the page are almost the same.
      • Choose for an application or a regular site but do not do both? (wrong, apps are still popular and even show up in normal search results)
    • 6. WhatcanEarly Stage do for you
      • Write a best-practices guide
      • Audit the current code
      • Help you to set up a mobile adwords-adsense campaign
    • Contacts
      Chateau Nagelmackers
      Square de la Paix 28
      4038 Liège
      Bart Van Den Kieboom
      Mobile +32 478 325 374
      E-mail bart@earlystage.be