Your SlideShare is downloading. ×
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobile SEO


Published on

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Mobile SEO
    by Early Stage
    June 10th , 2010
    Bart Van Den Kieboom
  • 2. Meeting Agenda
    Whatis Mobile SEO
    Some differences between mobile and desktop
    Mobile search behavior is different than normal search
    Best Practices
  • 3. 1. Whatis Mobile SEO
    It’s the same as classic SEO…
    well… almost…
    Some classic SEO-techniques are just not applicable (interlinking, lot’s of content)
  • 4. 2. Somedifferencesbetween mobile and desktop
  • 5. 3. Mobile searchbehaviourisdifferentthan normal search
    • Voice search (see Google search as application)
    • 6. Visual search (Augmented reality, Google Goggles)
    • 7. Search suggestion (is much more used)
    • 8. Shorter searches (15 characters on average)
    • 9. Location based
    • 10. Time-restriction (no time to scroll or look on page 2 of the results)
    • 11. Less clickthroughs (interlinking)
  • 4. Best practices
    The way to do
    • Small, lightweightand fast-loading site (< 20kb / page)
    • 12. XHTML Mobile Profile 1.1 Doctype
    • 13. UTF-8 character encoding
    • 14. JPEG / GIF images (PNG kanook)
    • 15. Content including "mobile"
    • 16. On-site keyphraseoptimisationas usual (with a focus on short titles, and small amounts of body copy)
    • 17. Regular technical SEO principles (meta, header, good content, etc…)
    • 18. Create a “handheld.css” (except for iPhone)
    • 19. Allow all user agents to see your mobile site.
  • 4. Best practices
    The way to do
    • Build a mobile sitemap (and link to it from robot.txt)
    • 20. Also submit a site map to google
    • 21. Include “no-transform” cache control in header of traditional site.
    • 22. By preference have “1” site with different CSS-sheets but this is often not possible (for BNPPF for example)
    • 23. Link from the traditional site to the mobile and vice versa (from the HP if possible). Use clear text-links!!
    • 24. Do not forget AdSense and Adwords…
    • 25. Use link relationships between desktop and mobile pages
    • 26. Specify mobile and desktop site in your meta.txt
  • 5. Pitfalls
    Do not do
    • Your mobile site might compete with your traditional site
    • 27. The mobile site is (still) outranked (in most cases) by the traditional website.
    • 28. Use redirects after user-agent detection but with honesty (to avoid blacklisting)
  • 6. Misconceptions
    • I need to have a .mobi domain
    • 29. Search engines treat mobile content differently (not yet actually)
    • 30. If mobile content is detected it will cataloged as such but the SEO principles to index the page are almost the same.
    • 31. Choose for an application or a regular site but do not do both? (wrong, apps are still popular and even show up in normal search results)
  • 6. WhatcanEarly Stage do for you
    • Write a best-practices guide
    • 32. Audit the current code
    • 33. Help you to set up a mobile adwords-adsense campaign
  • Contacts
    Chateau Nagelmackers
    Square de la Paix 28
    4038 Liège
    Bart Van Den Kieboom
    Mobile +32 478 325 374