Mobile SEO
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Mobile SEO

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Mobile SEO Mobile SEO Presentation Transcript

  • Mobile SEO
    by Early Stage
    June 10th , 2010
    Bart Van Den Kieboom
    http://www.earlystagegroup.com
  • Meeting Agenda
    Whatis Mobile SEO
    Some differences between mobile and desktop
    Mobile search behavior is different than normal search
    Best Practices
    Pitfalls
    Misconceptions
  • 1. Whatis Mobile SEO
    It’s the same as classic SEO…
    well… almost…
    Some classic SEO-techniques are just not applicable (interlinking, lot’s of content)
  • 2. Somedifferencesbetween mobile and desktop
  • 3. Mobile searchbehaviourisdifferentthan normal search
    • Voice search (see Google search as application)
    • Visual search (Augmented reality, Google Goggles)
    • Search suggestion (is much more used)
    • Shorter searches (15 characters on average)
    • Location based
    • Time-restriction (no time to scroll or look on page 2 of the results)
    • Less clickthroughs (interlinking)
  • 4. Best practices
    The way to do
    • Small, lightweightand fast-loading site (< 20kb / page)
    • XHTML Mobile Profile 1.1 Doctype
    • UTF-8 character encoding
    • JPEG / GIF images (PNG kanook)
    • Content including "mobile"
    • On-site keyphraseoptimisationas usual (with a focus on short titles, and small amounts of body copy)
    • Regular technical SEO principles (meta, header, good content, etc…)
    • Create a “handheld.css” (except for iPhone)
    • Allow all user agents to see your mobile site.
  • 4. Best practices
    The way to do
    • Build a mobile sitemap (and link to it from robot.txt)
    • Also submit a site map to google
    • Include “no-transform” cache control in header of traditional site.
    • By preference have “1” site with different CSS-sheets but this is often not possible (for BNPPF for example)
    • Link from the traditional site to the mobile and vice versa (from the HP if possible). Use clear text-links!!
    • Do not forget AdSense and Adwords…
    • Use link relationships between desktop and mobile pages
    • Specify mobile and desktop site in your meta.txt
  • 5. Pitfalls
    Do not do
    • Your mobile site might compete with your traditional site
    • The mobile site is (still) outranked (in most cases) by the traditional website.
    • Use redirects after user-agent detection but with honesty (to avoid blacklisting)
  • 6. Misconceptions
    • I need to have a .mobi domain
    • Search engines treat mobile content differently (not yet actually)
    • If mobile content is detected it will cataloged as such but the SEO principles to index the page are almost the same.
    • Choose for an application or a regular site but do not do both? (wrong, apps are still popular and even show up in normal search results)
  • 6. WhatcanEarly Stage do for you
    • Write a best-practices guide
    • Audit the current code
    • Help you to set up a mobile adwords-adsense campaign
  • Contacts
    EARLY STAGE
    Chateau Nagelmackers
    Square de la Paix 28
    4038 Liège
    http://www.earlystagegroup.com
    Bart Van Den Kieboom
    Mobile +32 478 325 374
    E-mail bart@earlystage.be