Mobile SEO<br />by Early Stage<br />June 10th , 2010<br />Bart Van Den Kieboom<br />http://www.earlystagegroup.com<br />
Meeting Agenda<br />Whatis Mobile SEO<br />Some differences between mobile and desktop<br />Mobile search behavior is different than normal search<br />Best Practices<br />Pitfalls<br />Misconceptions<br />
1. Whatis Mobile SEO<br />It’s the same as classic SEO…<br /> well… almost…<br />Some classic SEO-techniques are just not applicable (interlinking, lot’s of content)<br />
2. Somedifferencesbetween mobile and desktop<br />
3. Mobile searchbehaviourisdifferentthan normal search<br /><ul><li>Voice search (see Google search as application)
Visual search (Augmented reality, Google Goggles)
Use link relationships between desktop and mobile pages
Specify mobile and desktop site in your meta.txt</li></li></ul><li>5. Pitfalls<br />Do not do<br /><ul><li>Your mobile site might compete with your traditional site
The mobile site is (still) outranked (in most cases) by the traditional website.
Use redirects after user-agent detection but with honesty (to avoid blacklisting)</li></li></ul><li>6. Misconceptions<br /><ul><li>I need to have a .mobi domain
Search engines treat mobile content differently (not yet actually)
If mobile content is detected it will cataloged as such but the SEO principles to index the page are almost the same.
Choose for an application or a regular site but do not do both? (wrong, apps are still popular and even show up in normal search results)</li></li></ul><li>6. WhatcanEarly Stage do for you<br /><ul><li>Write a best-practices guide
Help you to set up a mobile adwords-adsense campaign</li></li></ul><li>Contacts<br />EARLY STAGE<br />Chateau Nagelmackers<br />Square de la Paix 28<br />4038 Liège<br />http://www.earlystagegroup.com<br />Bart Van Den Kieboom<br />Mobile +32 478 325 374<br />E-mail firstname.lastname@example.org<br />
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