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Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
Mobile SEO
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Mobile SEO

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  • 1. Mobile SEO<br />by Early Stage<br />June 10th , 2010<br />Bart Van Den Kieboom<br />http://www.earlystagegroup.com<br />
  • 2. Meeting Agenda<br />Whatis Mobile SEO<br />Some differences between mobile and desktop<br />Mobile search behavior is different than normal search<br />Best Practices<br />Pitfalls<br />Misconceptions<br />
  • 3. 1. Whatis Mobile SEO<br />It’s the same as classic SEO…<br /> well… almost…<br />Some classic SEO-techniques are just not applicable (interlinking, lot’s of content)<br />
  • 4. 2. Somedifferencesbetween mobile and desktop<br />
  • 5. 3. Mobile searchbehaviourisdifferentthan normal search<br /><ul><li>Voice search (see Google search as application)
  • 6. Visual search (Augmented reality, Google Goggles)
  • 7. Search suggestion (is much more used)
  • 8. Shorter searches (15 characters on average)
  • 9. Location based
  • 10. Time-restriction (no time to scroll or look on page 2 of the results)
  • 11. Less clickthroughs (interlinking)</li></li></ul><li>4. Best practices<br />The way to do<br /><ul><li>Small, lightweightand fast-loading site (< 20kb / page)
  • 12. XHTML Mobile Profile 1.1 Doctype
  • 13. UTF-8 character encoding
  • 14. JPEG / GIF images (PNG kanook)
  • 15. Content including "mobile"
  • 16. On-site keyphraseoptimisationas usual (with a focus on short titles, and small amounts of body copy)
  • 17. Regular technical SEO principles (meta, header, good content, etc…)
  • 18. Create a “handheld.css” (except for iPhone)
  • 19. Allow all user agents to see your mobile site.</li></li></ul><li>4. Best practices<br />The way to do<br /><ul><li>Build a mobile sitemap (and link to it from robot.txt)
  • 20. Also submit a site map to google
  • 21. Include “no-transform” cache control in header of traditional site.
  • 22. By preference have “1” site with different CSS-sheets but this is often not possible (for BNPPF for example)
  • 23. Link from the traditional site to the mobile and vice versa (from the HP if possible). Use clear text-links!!
  • 24. Do not forget AdSense and Adwords…
  • 25. Use link relationships between desktop and mobile pages
  • 26. Specify mobile and desktop site in your meta.txt</li></li></ul><li>5. Pitfalls<br />Do not do<br /><ul><li>Your mobile site might compete with your traditional site
  • 27. The mobile site is (still) outranked (in most cases) by the traditional website.
  • 28. Use redirects after user-agent detection but with honesty (to avoid blacklisting)</li></li></ul><li>6. Misconceptions<br /><ul><li>I need to have a .mobi domain
  • 29. Search engines treat mobile content differently (not yet actually)
  • 30. If mobile content is detected it will cataloged as such but the SEO principles to index the page are almost the same.
  • 31. Choose for an application or a regular site but do not do both? (wrong, apps are still popular and even show up in normal search results)</li></li></ul><li>6. WhatcanEarly Stage do for you<br /><ul><li>Write a best-practices guide
  • 32. Audit the current code
  • 33. Help you to set up a mobile adwords-adsense campaign</li></li></ul><li>Contacts<br />EARLY STAGE<br />Chateau Nagelmackers<br />Square de la Paix 28<br />4038 Liège<br />http://www.earlystagegroup.com<br />Bart Van Den Kieboom<br />Mobile +32 478 325 374<br />E-mail bart@earlystage.be<br />

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