Mobile SEO

Mobile SEO
by Early Stage
June 10th , 2010
Bart Van Den Kieboom
http://www.earlystagegroup.com

Meeting Agenda
Whatis Mobile SEO
Some differences between mobile and desktop
Mobile search behavior is different than normal search
Best Practices
Pitfalls
Misconceptions

1. Whatis Mobile SEO
It’s the same as classic SEO…
well… almost…
Some classic SEO-techniques are just not applicable (interlinking, lot’s of content)

2. Somedifferencesbetween mobile and desktop

3. Mobile searchbehaviourisdifferentthan normal search
Voice search (see Google search as application)
Visual search (Augmented reality, Google Goggles)
Search suggestion (is much more used)
Shorter searches (15 characters on average)
Location based
Time-restriction (no time to scroll or look on page 2 of the results)
Less clickthroughs (interlinking)

4. Best practices
The way to do
Small, lightweightand fast-loading site (< 20kb / page)
XHTML Mobile Profile 1.1 Doctype
UTF-8 character encoding
JPEG / GIF images (PNG kanook)
Content including "mobile"
On-site keyphraseoptimisationas usual (with a focus on short titles, and small amounts of body copy)
Regular technical SEO principles (meta, header, good content, etc…)
Create a “handheld.css” (except for iPhone)
Allow all user agents to see your mobile site.

4. Best practices
The way to do
Build a mobile sitemap (and link to it from robot.txt)
Also submit a site map to google
Include “no-transform” cache control in header of traditional site.
By preference have “1” site with different CSS-sheets but this is often not possible (for BNPPF for example)
Link from the traditional site to the mobile and vice versa (from the HP if possible). Use clear text-links!!
Do not forget AdSense and Adwords…
Use link relationships between desktop and mobile pages
Specify mobile and desktop site in your meta.txt

5. Pitfalls
Do not do
Your mobile site might compete with your traditional site
The mobile site is (still) outranked (in most cases) by the traditional website.
Use redirects after user-agent detection but with honesty (to avoid blacklisting)

6. Misconceptions
I need to have a .mobi domain
Search engines treat mobile content differently (not yet actually)
If mobile content is detected it will cataloged as such but the SEO principles to index the page are almost the same.
Choose for an application or a regular site but do not do both? (wrong, apps are still popular and even show up in normal search results)

6. WhatcanEarly Stage do for you
Write a best-practices guide
Audit the current code
Help you to set up a mobile adwords-adsense campaign

Contacts
EARLY STAGE
Chateau Nagelmackers
Square de la Paix 28
4038 Liège
http://www.earlystagegroup.com
Bart Van Den Kieboom
Mobile +32 478 325 374
E-mail bart@earlystage.be

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Mobile SEO

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Mobile SEO — Presentation Transcript