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  • 1. Mobile SEO
    by Early Stage
    June 10th , 2010
    Bart Van Den Kieboom
    http://www.earlystagegroup.com
  • 2. Meeting Agenda
    Whatis Mobile SEO
    Some differences between mobile and desktop
    Mobile search behavior is different than normal search
    Best Practices
    Pitfalls
    Misconceptions
  • 3. 1. Whatis Mobile SEO
    It’s the same as classic SEO…
    well… almost…
    Some classic SEO-techniques are just not applicable (interlinking, lot’s of content)
  • 4. 2. Somedifferencesbetween mobile and desktop
  • 5. 3. Mobile searchbehaviourisdifferentthan normal search
    • Voice search (see Google search as application)
    • 6. Visual search (Augmented reality, Google Goggles)
    • 7. Search suggestion (is much more used)
    • 8. Shorter searches (15 characters on average)
    • 9. Location based
    • 10. Time-restriction (no time to scroll or look on page 2 of the results)
    • 11. Less clickthroughs (interlinking)
  • 4. Best practices
    The way to do
    • Small, lightweightand fast-loading site (< 20kb / page)
    • 12. XHTML Mobile Profile 1.1 Doctype
    • 13. UTF-8 character encoding
    • 14. JPEG / GIF images (PNG kanook)
    • 15. Content including "mobile"
    • 16. On-site keyphraseoptimisationas usual (with a focus on short titles, and small amounts of body copy)
    • 17. Regular technical SEO principles (meta, header, good content, etc…)
    • 18. Create a “handheld.css” (except for iPhone)
    • 19. Allow all user agents to see your mobile site.
  • 4. Best practices
    The way to do
    • Build a mobile sitemap (and link to it from robot.txt)
    • 20. Also submit a site map to google
    • 21. Include “no-transform” cache control in header of traditional site.
    • 22. By preference have “1” site with different CSS-sheets but this is often not possible (for BNPPF for example)
    • 23. Link from the traditional site to the mobile and vice versa (from the HP if possible). Use clear text-links!!
    • 24. Do not forget AdSense and Adwords…
    • 25. Use link relationships between desktop and mobile pages
    • 26. Specify mobile and desktop site in your meta.txt
  • 5. Pitfalls
    Do not do
    • Your mobile site might compete with your traditional site
    • 27. The mobile site is (still) outranked (in most cases) by the traditional website.
    • 28. Use redirects after user-agent detection but with honesty (to avoid blacklisting)
  • 6. Misconceptions
    • I need to have a .mobi domain
    • 29. Search engines treat mobile content differently (not yet actually)
    • 30. If mobile content is detected it will cataloged as such but the SEO principles to index the page are almost the same.
    • 31. Choose for an application or a regular site but do not do both? (wrong, apps are still popular and even show up in normal search results)
  • 6. WhatcanEarly Stage do for you
    • Write a best-practices guide
    • 32. Audit the current code
    • 33. Help you to set up a mobile adwords-adsense campaign
  • Contacts
    EARLY STAGE
    Chateau Nagelmackers
    Square de la Paix 28
    4038 Liège
    http://www.earlystagegroup.com
    Bart Van Den Kieboom
    Mobile +32 478 325 374
    E-mail bart@earlystage.be