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On average, a website which is visible by indexing robots receives 50% of its traffic through search engines. That’s how important it is for a website to have a significant and steady visibility among …

On average, a website which is visible by indexing robots receives 50% of its traffic through search engines. That’s how important it is for a website to have a significant and steady visibility among Google. To satisfy that need, Search Engine Marketing experts are playing with different tactics called SEO, SMO and SEA.
It is important to develop a systematic approach to consider and analyze e-marketing efforts in their entirety. Taking into account all recruitment channels and the generated profitability for each lever is according K Company the key to success.

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  • 1. SEO Content Campaigns E Business Intelligence Analytics Social mediawww.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY
  • 2. Pertinence Confidence Authority Think “USER” and “ROI”www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY
  • 3. SEM Search Engine Marketing SEO SMO Search Engine Social Media Optimisation Optimisation SEA Search Engine Advertisingwww.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY
  • 4. Search Engine Optimisation On-Page SEF Off-Pagewww.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY
  • 5. Directory Specific directory Link scoutingArticles & press releases Articles for social mediaLink bait
  • 6. SEO / SEA: integrated approach
  • 7. Adwords performanceQuality Score Targetting Remarketing Tracking
  • 8. Social media presence can increase your sales.Facebook Twitter Linkedin Pinterest Youtube etc.www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY
  • 9. Web Analytics is your friend!E-marketing Content Structure Profil Errors
  • 10. Acquisition Conversion Retention
  • 11. Integrated DashboardWA CMS CRM Emailing ERP SM etc.www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY
  • 12. Case SolexSEO Project SEO for the European site and for country sites. Actions • SEO strategy plan. • Multilingual keywords research • Content optimisation (text, videos, images, news, do cuments, etc.). • SEO and SEF following. • Common strategy for SEA and SEO.www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY
  • 13. Case Lampiris-IsolSEA Project French and Dutch SEA campaigns for a short term action. Actions • Definition of ad groups, keywords, announces, CPC and budget. • Campaigns launching. • Links between Google Adwords and Google Analytics. • Regular optimisation. • End of campaign reporting.www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY
  • 14. Case Infos-EntreprisesWA Project Google Analytics implementation and following. Actions • KPIs definition. • Tagging optimisation and implementation. • Google Analytics account set- up (segments, profiles, goals, das hboards, etc.). • Reporting.www.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY
  • 15. Ingrid Rennoir, eBI consultant ingrid@k-cy.com +32 (0)4 349 06 09 www.k-cy.comwww.k-cy.com | contact@k-cy.com | +32 (0)4 349 06 09 eBI services AT K COMPANY