{
Social Media
for Non-Profits
{Audience
Conversation
Why Social Media
2,522,000,000
 975,000,000
 84,000,000
 243,000,000
 150,000,000
 70,000,000
 1,000,000,000
Facebook
LinkedIn
Twitter
Instagram
Pi...
 500 million tweets
 35 million status updates
 4 billion views
 55 million photos
ExpandedRamblings.com
{Benefit from Social Media
Non-Profits
 82% use Facebook
 54% use Twitter
 49% use LinkedIn
 42% use YouTube
Virtual Inc.
 65% use LinkedIn
 81% use Twitter
501(c)(6)
Virtual Inc.
{To be ON social media
What does it mean
Listen
Plan
Post
{Facebook
975 million people in the US
128 MILLION of them visit daily
ExpandedRamblings.com
66% of Millenials have a profile
45% of those over 65 have a
profile
70% growth among those over 35
in the past 3 years...
Facebook.com/pages/create
{Articles
{News
{Events
{Photos
{Videos
{Questions
{Crisis
Communications
{Respond
{Listen
{Instagram
150 million users
70% log in daily
ExpandedRamblings.com
43% of 18-29 year olds use
Instagram
18% of 30-49 year olds
ExpandedRamblings.com
{
{Twitter
243 million users
46% of use the site at least once a
day
29% of users log in more than
once a day.
Younger than Facebook:
 31% of Millenials
 19% of 30-49 year olds
 9% of those 50-64.
{Search
http://ads.twitter.com
Photos shared 5x more
Tell people what you want them
to do
One call to action
Best Practices
http://ads.twitter.com
{LinkedIn
84 MILLION members in the US
40% of people log on daily
ExpandedRamblings.com
80% of users are over 30
Only 13% of Millenials have
profiles
ExpandedRamblings.com
http://www.linkedin.com/company/add/show
 Post status updates
 Share news
 Grow your community
 Stay in touch with your followers.
{Pinterest
83% of users are women
Average age between 30 and 44
ExpandedRamblings.com
http://pinterest.com/source/news.nd.edu
Behind the Scenes
Create Boards
Repin and Follow Boards
Gifts and Auctions ($)
{YouTube
6 billion hours of video watched
per month
ExpandedRamblings.com
83% of Generation Z (late 90s – now)
30% of the Golden Generation (1925 –
1945)
ExpandedRamblings.com
Donate Button
Call-to-Action Overlays
Annotations
Live Streaming
YouTube for Nonprofits
https://www.youtube.com/nonpro...
{How do you gain them?
Should you advertise?
Followers
Use “celebrities”
Talk like a human being
Advertise your page
Should you pay?
Don’t pay to promote content no
one wants to see
Decide what to boost based on
your Listening and Planning
{Who should run your accounts?
Ownership
Time
Tone
Trust
{Censorship
Social Media Policies
Negative
Comments
Will I be able to change this
person’s mind?
 Twitter: Not very public
 Facebook/Instagram: Only remove
comments if they’re highly
inflammatory
 YouTube: Set commen...
 “The University of Notre Dame welcomes lively
discussion on its Facebook page, but monitors
posts to maintain community ...
 “Tweets do not represent the views
of my employer”
 “Use good judgment”
 Specifically state what employees
CANNOT do o...
Social Media Policy
{People
Pages
More information
 Beth Kanter (@Kanter, bethkanter.org)
 @Nonprofits, #SM4NFP
 Nonprofits on Facebook
(https://www.facebook.com/nonprofi...
{Contact Me
Liz Harter
eharter@nd.edu
@EAHarter
{
Glossary
Twitter.com
Avatar: A profile picture on Twitter
@: When a username is preceded by the @ sign, it becomes
a link to a Twitter profile....
#FF: stands for "Follow Friday." Twitter users often suggest
who others should follow on Fridays by tweeting with the
hash...
Mention: Mentioning another user in your Tweet by
including the @ sign followed directly by their username.
Does not have ...
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
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Social Media For Non-Profit Administrators

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A Social Media overview for Non-Profit Administrators. Originally presented March 13, 2014 at the NonProfit Communications Breakfast Series hosted by the Office of Public Affairs and the Nonprofit Executive Programs at the University of Notre Dame.

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Social Media For Non-Profit Administrators

  1. 1. { Social Media for Non-Profits
  2. 2. {Audience Conversation Why Social Media
  3. 3. 2,522,000,000
  4. 4.  975,000,000  84,000,000  243,000,000  150,000,000  70,000,000  1,000,000,000 Facebook LinkedIn Twitter Instagram Pinterest YouTube ExpandedRamblings.com
  5. 5.  500 million tweets  35 million status updates  4 billion views  55 million photos ExpandedRamblings.com
  6. 6. {Benefit from Social Media Non-Profits
  7. 7.  82% use Facebook  54% use Twitter  49% use LinkedIn  42% use YouTube Virtual Inc.
  8. 8.  65% use LinkedIn  81% use Twitter 501(c)(6) Virtual Inc.
  9. 9. {To be ON social media What does it mean
  10. 10. Listen Plan Post
  11. 11. {Facebook
  12. 12. 975 million people in the US 128 MILLION of them visit daily ExpandedRamblings.com
  13. 13. 66% of Millenials have a profile 45% of those over 65 have a profile 70% growth among those over 35 in the past 3 years ExpandedRamblings.com
  14. 14. Facebook.com/pages/create
  15. 15. {Articles
  16. 16. {News
  17. 17. {Events
  18. 18. {Photos
  19. 19. {Videos
  20. 20. {Questions
  21. 21. {Crisis Communications
  22. 22. {Respond
  23. 23. {Listen
  24. 24. {Instagram
  25. 25. 150 million users 70% log in daily ExpandedRamblings.com
  26. 26. 43% of 18-29 year olds use Instagram 18% of 30-49 year olds ExpandedRamblings.com
  27. 27. {
  28. 28. {Twitter
  29. 29. 243 million users 46% of use the site at least once a day 29% of users log in more than once a day.
  30. 30. Younger than Facebook:  31% of Millenials  19% of 30-49 year olds  9% of those 50-64.
  31. 31. {Search
  32. 32. http://ads.twitter.com
  33. 33. Photos shared 5x more Tell people what you want them to do One call to action Best Practices
  34. 34. http://ads.twitter.com
  35. 35. {LinkedIn
  36. 36. 84 MILLION members in the US 40% of people log on daily ExpandedRamblings.com
  37. 37. 80% of users are over 30 Only 13% of Millenials have profiles ExpandedRamblings.com
  38. 38. http://www.linkedin.com/company/add/show
  39. 39.  Post status updates  Share news  Grow your community  Stay in touch with your followers.
  40. 40. {Pinterest
  41. 41. 83% of users are women Average age between 30 and 44 ExpandedRamblings.com
  42. 42. http://pinterest.com/source/news.nd.edu
  43. 43. Behind the Scenes Create Boards Repin and Follow Boards Gifts and Auctions ($)
  44. 44. {YouTube
  45. 45. 6 billion hours of video watched per month ExpandedRamblings.com
  46. 46. 83% of Generation Z (late 90s – now) 30% of the Golden Generation (1925 – 1945) ExpandedRamblings.com
  47. 47. Donate Button Call-to-Action Overlays Annotations Live Streaming YouTube for Nonprofits https://www.youtube.com/nonprofits
  48. 48. {How do you gain them? Should you advertise? Followers
  49. 49. Use “celebrities” Talk like a human being Advertise your page
  50. 50. Should you pay?
  51. 51. Don’t pay to promote content no one wants to see Decide what to boost based on your Listening and Planning
  52. 52. {Who should run your accounts? Ownership
  53. 53. Time Tone Trust
  54. 54. {Censorship Social Media Policies Negative Comments
  55. 55. Will I be able to change this person’s mind?
  56. 56.  Twitter: Not very public  Facebook/Instagram: Only remove comments if they’re highly inflammatory  YouTube: Set comments to “approved only”  Pinterest: Not many people comment
  57. 57.  “The University of Notre Dame welcomes lively discussion on its Facebook page, but monitors posts to maintain community standards. Content that contains obscenity or profanity, personal attacks, commercial or sales/promotional material or anything otherwise determined to be inappropriate will be deleted by page administrators.” Page Guidelines
  58. 58.  “Tweets do not represent the views of my employer”  “Use good judgment”  Specifically state what employees CANNOT do on social media Social Media Policy
  59. 59. Social Media Policy
  60. 60. {People Pages More information
  61. 61.  Beth Kanter (@Kanter, bethkanter.org)  @Nonprofits, #SM4NFP  Nonprofits on Facebook (https://www.facebook.com/nonprofits)  Non-Profit Tips on Pinterest (http://www.pinterest.com/guidestar/so cial-media-tips-for-nonprofits/) More Information
  62. 62. {Contact Me Liz Harter eharter@nd.edu @EAHarter
  63. 63. { Glossary Twitter.com
  64. 64. Avatar: A profile picture on Twitter @: When a username is preceded by the @ sign, it becomes a link to a Twitter profile. Like a public instant message @reply: A Tweet posted in reply to another user's message, usually posted by clicking the "reply" button next to their Tweet in your timeline. Always begins with @username. DM (Direct Message): These Tweets are private between the sender and recipient Favorite: To favorite a Tweet means to mark it as one of your favorites by clicking the yellow star on the tweet. -This can help you bookmark content you want to read in the future, or show “love” to fans who tweet you.
  65. 65. #FF: stands for "Follow Friday." Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag Handle: A "Twitter handle" is the username a person has selected Hashtag: The # symbol is used to mark keywords or topics in a Tweet. It is a searchable link to other tweets using that same term H/T(Also seen as HT): “Hat tip” and is used to acknowledge the person who originally shared content List: Curated groups of other Twitter users
  66. 66. Mention: Mentioning another user in your Tweet by including the @ sign followed directly by their username. Does not have to be at the beginning of a tweet MT: “Modified tweet.” Placed before the retweeted text when users manually retweet a message with modifications, for example shortening a Tweet Tweet: A 140 character message composed on Twitter ReTweet (RT): A Tweet by another user that is forwarded to others on your own account. - Often uses the “retweet” button on Twitter. - Sometimes takes the form of a quoted tweet or begins with RT
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