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Social Media For Non-Profit Administrators

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A Social Media overview for Non-Profit Administrators. Originally presented March 13, 2014 at the NonProfit Communications Breakfast Series hosted by the Office of Public Affairs and the Nonprofit …

A Social Media overview for Non-Profit Administrators. Originally presented March 13, 2014 at the NonProfit Communications Breakfast Series hosted by the Office of Public Affairs and the Nonprofit Executive Programs at the University of Notre Dame.

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  • 1. { Social Media for Non-Profits
  • 2. {Audience Conversation Why Social Media
  • 3. 2,522,000,000
  • 4.  975,000,000  84,000,000  243,000,000  150,000,000  70,000,000  1,000,000,000 Facebook LinkedIn Twitter Instagram Pinterest YouTube ExpandedRamblings.com
  • 5.  500 million tweets  35 million status updates  4 billion views  55 million photos ExpandedRamblings.com
  • 6. {Benefit from Social Media Non-Profits
  • 7.  82% use Facebook  54% use Twitter  49% use LinkedIn  42% use YouTube Virtual Inc.
  • 8.  65% use LinkedIn  81% use Twitter 501(c)(6) Virtual Inc.
  • 9. {To be ON social media What does it mean
  • 10. Listen Plan Post
  • 11. {Facebook
  • 12. 975 million people in the US 128 MILLION of them visit daily ExpandedRamblings.com
  • 13. 66% of Millenials have a profile 45% of those over 65 have a profile 70% growth among those over 35 in the past 3 years ExpandedRamblings.com
  • 14. Facebook.com/pages/create
  • 15. {Articles
  • 16. {News
  • 17. {Events
  • 18. {Photos
  • 19. {Videos
  • 20. {Questions
  • 21. {Crisis Communications
  • 22. {Respond
  • 23. {Listen
  • 24. {Instagram
  • 25. 150 million users 70% log in daily ExpandedRamblings.com
  • 26. 43% of 18-29 year olds use Instagram 18% of 30-49 year olds ExpandedRamblings.com
  • 27. {
  • 28. {Twitter
  • 29. 243 million users 46% of use the site at least once a day 29% of users log in more than once a day.
  • 30. Younger than Facebook:  31% of Millenials  19% of 30-49 year olds  9% of those 50-64.
  • 31. {Search
  • 32. http://ads.twitter.com
  • 33. Photos shared 5x more Tell people what you want them to do One call to action Best Practices
  • 34. http://ads.twitter.com
  • 35. {LinkedIn
  • 36. 84 MILLION members in the US 40% of people log on daily ExpandedRamblings.com
  • 37. 80% of users are over 30 Only 13% of Millenials have profiles ExpandedRamblings.com
  • 38. http://www.linkedin.com/company/add/show
  • 39.  Post status updates  Share news  Grow your community  Stay in touch with your followers.
  • 40. {Pinterest
  • 41. 83% of users are women Average age between 30 and 44 ExpandedRamblings.com
  • 42. http://pinterest.com/source/news.nd.edu
  • 43. Behind the Scenes Create Boards Repin and Follow Boards Gifts and Auctions ($)
  • 44. {YouTube
  • 45. 6 billion hours of video watched per month ExpandedRamblings.com
  • 46. 83% of Generation Z (late 90s – now) 30% of the Golden Generation (1925 – 1945) ExpandedRamblings.com
  • 47. Donate Button Call-to-Action Overlays Annotations Live Streaming YouTube for Nonprofits https://www.youtube.com/nonprofits
  • 48. {How do you gain them? Should you advertise? Followers
  • 49. Use “celebrities” Talk like a human being Advertise your page
  • 50. Should you pay?
  • 51. Don’t pay to promote content no one wants to see Decide what to boost based on your Listening and Planning
  • 52. {Who should run your accounts? Ownership
  • 53. Time Tone Trust
  • 54. {Censorship Social Media Policies Negative Comments
  • 55. Will I be able to change this person’s mind?
  • 56.  Twitter: Not very public  Facebook/Instagram: Only remove comments if they’re highly inflammatory  YouTube: Set comments to “approved only”  Pinterest: Not many people comment
  • 57.  “The University of Notre Dame welcomes lively discussion on its Facebook page, but monitors posts to maintain community standards. Content that contains obscenity or profanity, personal attacks, commercial or sales/promotional material or anything otherwise determined to be inappropriate will be deleted by page administrators.” Page Guidelines
  • 58.  “Tweets do not represent the views of my employer”  “Use good judgment”  Specifically state what employees CANNOT do on social media Social Media Policy
  • 59. Social Media Policy
  • 60. {People Pages More information
  • 61.  Beth Kanter (@Kanter, bethkanter.org)  @Nonprofits, #SM4NFP  Nonprofits on Facebook (https://www.facebook.com/nonprofits)  Non-Profit Tips on Pinterest (http://www.pinterest.com/guidestar/so cial-media-tips-for-nonprofits/) More Information
  • 62. {Contact Me Liz Harter eharter@nd.edu @EAHarter
  • 63. { Glossary Twitter.com
  • 64. Avatar: A profile picture on Twitter @: When a username is preceded by the @ sign, it becomes a link to a Twitter profile. Like a public instant message @reply: A Tweet posted in reply to another user's message, usually posted by clicking the "reply" button next to their Tweet in your timeline. Always begins with @username. DM (Direct Message): These Tweets are private between the sender and recipient Favorite: To favorite a Tweet means to mark it as one of your favorites by clicking the yellow star on the tweet. -This can help you bookmark content you want to read in the future, or show “love” to fans who tweet you.
  • 65. #FF: stands for "Follow Friday." Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag Handle: A "Twitter handle" is the username a person has selected Hashtag: The # symbol is used to mark keywords or topics in a Tweet. It is a searchable link to other tweets using that same term H/T(Also seen as HT): “Hat tip” and is used to acknowledge the person who originally shared content List: Curated groups of other Twitter users
  • 66. Mention: Mentioning another user in your Tweet by including the @ sign followed directly by their username. Does not have to be at the beginning of a tweet MT: “Modified tweet.” Placed before the retweeted text when users manually retweet a message with modifications, for example shortening a Tweet Tweet: A 140 character message composed on Twitter ReTweet (RT): A Tweet by another user that is forwarded to others on your own account. - Often uses the “retweet” button on Twitter. - Sometimes takes the form of a quoted tweet or begins with RT

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