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Published

Presented by John Bottom at E3 Network Conference in Budapest in May 2011. Awarded Silver in Best of Europe.

Presented by John Bottom at E3 Network Conference in Budapest in May 2011. Awarded Silver in Best of Europe.

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Transcript

  • 1. Best of Europe Awards 2011 Saab Global PR SiteSaturday, 28 May 2011
  • 2. Would you buy a car without seeing it?Saturday, 28 May 2011
  • 3. Saturday, 28 May 2011
  • 4. Critical role of Saab media assets To inform To publicise To inspireSaturday, 28 May 2011
  • 5. Saab media in 2010 Fragmented Difficult to useSaturday, 28 May 2011
  • 6. Saab media in 2010 Not used very much Expensive & manualSaturday, 28 May 2011
  • 7. Saab media in 2010 Not used very much Expensive & manual New owner, new imageSaturday, 28 May 2011
  • 8. All countries, all languagesSaturday, 28 May 2011
  • 9. All media assets: video, images, detailsSaturday, 28 May 2011
  • 10. Easy to useSaturday, 28 May 2011
  • 11. Saturday, 28 May 2011
  • 12. Would you buy a car without seeing it?Saturday, 28 May 2011
  • 13. Saturday, 28 May 2011
  • 14. Saab media in 2011Saturday, 28 May 2011
  • 15. Saab media in 2011 Simultaneous, immediate availability of media assets Zero manual involvement A web experience that is as stylish as their carsSaturday, 28 May 2011
  • 16. Saab media in 2011 More downloads in first month than in whole of 2010 Exceeded yearly download targets in one month Significant savings of manual time each yearSaturday, 28 May 2011
  • 17. Why does this deserve your vote?Saturday, 28 May 2011
  • 18. Effective Stylish Designed from scratchSaturday, 28 May 2011
  • 19. Effective Stylish Designed from scratch ...like the cars it promotesSaturday, 28 May 2011
  • 20. http://media.saab.comSaturday, 28 May 2011
  • 21. Thank you for listeningSaturday, 28 May 2011