www.e3network.com                                                                             www.bbc.be                  ...
www.e3network.com                                                                    www.bbc.beThe big idea               ...
Creative workwww.e3network.com                                                     www.bbc.be                             ...
Creative workwww.e3network.com                                                                       www.bbc.be           ...
www.e3network.comIn what way results have been accomplished?             AGENCY: Ansel & Möllers                          ...
Boe anselmoellers hansa_2011
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Boe anselmoellers hansa_2011

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Boe anselmoellers hansa_2011

  1. 1. www.e3network.com www.bbc.be AGENCY: Ansel & MöllersBackground CLIENT: HANSAHansa Metallwerke AG specialises in the manufacture of high-quality, innovative PROJECT: „Shower to go“sanitary fittings for the bathroom and kitchen. Company description: Hansa Metallwerke AG specialises in the manufacture of high-quality, innovativeClient‘s proposed challenge sanitary fittings for the bathroom and“We also want to communicate to the consumer (push-pull). Beside PR at the consumer kitchenpress we want to have a nice an likable promotion/activity which gives us high mediacoverage on a low budget.“
  2. 2. www.e3network.com www.bbc.beThe big idea AGENCY: Ansel & Möllers CLIENT: HANSA“Shower to go” – a mobile shower built on a bike animating people to take a PROJECT: „Shower to go“shower at events, festivals, concerts, shopping malls and city centers Company description: Hansa Metallwerke AG specialises in theThe strategic key elements manufacture of high-quality, innovative-  promotion-tool to generate high interest sanitary fittings for the bathroom and kitchen-  guerillia promotions-  pr campaign
  3. 3. Creative workwww.e3network.com www.bbc.be AGENCY: Ansel & MöllersPromotion Tool – Showerbike CLIENT: HANSA-  regular mountainbike as basis PROJECT: „Shower to go“-  costum-built trike of robust construction with: Company description: Hansa - water tank (1000 l) Metallwerke AG specialises in the -  generator to produce enough pressure for the water manufacture of high-quality, innovative sanitary fittings for the bathroom and -  stereo sound system kitchen -  sanitary fittings of Hansa -  branding with the Hansa CI
  4. 4. Creative workwww.e3network.com www.bbc.be AGENCY: Ansel & MöllersPromotion, Microsite, Flyers CLIENT: HANSA-  Guerillia Promotion during the summer at hight frequently visited locations PROJECT: „Shower to go“ -  music festivals Company description: Hansa -  sport events Metallwerke AG specialises in the -  shopping areas manufacture of high-quality, innovative sanitary fittings for the bathroom and -  railway stations kitchen -  ....-  Promoter animate people to „take a shower“-  pictures are posted on the „shower-to-go.com“ mircosite-  public voting for the best picture-  linked on Facebook with short films and comments/news of the day and information about upcoming events
  5. 5. www.e3network.comIn what way results have been accomplished? AGENCY: Ansel & Möllers CLIENT: HANSA   six week ends PROJECT: „Shower to go“   more than 17 locations Company description: Hansa   1,200 participants Metallwerke AG specialises in the   43 clippings manufacture of high-quality, innovative sanitary fittings for the bathroom and   8,830 page impressions on microsite kitchen   lots of “fans” and comments on FacebookClient satisfaction“It was so successful we are doing it again in 2011.”

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