Million pound drop


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  • All helping drive word of mouth
  • Million pound drop

    1. 1. Million Pound Drop LIVE!
    2. 2. Your Answers Are… Which Social Network has 50% of the UK population as users? LinkedIn Facebook Twitter MySpace
    3. 3. <ul><li>30 million UK users (logged on in last 30 days) </li></ul><ul><li>Content is king – tell a story </li></ul><ul><li>Listen to your customers </li></ul><ul><li>Reply to your customers </li></ul><ul><li>Be consistent </li></ul><ul><li>Facebook is a conversation! </li></ul>Facebook @DanBrookman
    4. 4. Your Answers Are… Which Social Network launched on the 5th May 2006? The Question Is… LinkedIn Facebook Twitter MySpace
    5. 5. <ul><li>100m users worldwide </li></ul><ul><li>Company Profile Pages & widgets to integrate with your own site </li></ul><ul><li>‘Cut your network by 75% and work them’ </li></ul><ul><li>Ask for recommendations </li></ul><ul><li>Actively participate in groups </li></ul><ul><li>Share your blogs through the stream </li></ul>Linkedin
    6. 6. Your Answers Are… Which of these GeoLocal (location Based Marketing) services is most prevalent in the UK? The Question Is… Facebook LinkedIn MySpace Twitter
    7. 7. <ul><li>Foursquare likely to be over taken by FB </li></ul><ul><li>Merge your Place Page with your Company Page </li></ul><ul><li>Check-ins alert friends of your customers activity </li></ul><ul><li>‘Deals’ will become the norm </li></ul><ul><li>Concentrate on Google (through Places/Latitude) and FB </li></ul>Location based marketing
    8. 8. Your Answers Are… Here a deal, there a deal, everywhere a deal deal… Which of these companies launched its own Deals product in January? Facebook Twitter LinkedIn
    9. 9. <ul><li>Google failed to buy Groupon last year </li></ul><ul><li>Will integrate their deals product with Places and Latitude </li></ul><ul><li>Ensure that your service is spot on before embarking on a deal </li></ul><ul><li>Work out your margins and negotiate with the providers </li></ul><ul><li>Explore emerging providers through your social media channels </li></ul>Deals… Deals… Deals
    10. 10. Your Answers Are… What percentage of UK mobiles are smart phones? The Question Is…
    11. 11. <ul><li>1 in 4 minutes of online time is through a mobile </li></ul><ul><li>Mobile browsing will overtake PC browsing within a couple of years </li></ul><ul><li>82% of new contracts in Q4 2010 bought smart phones. </li></ul><ul><li>Businesses need to ensure that there websites are mobile suitable </li></ul>Mobile
    12. 12. Your Answers Are… When emailing your database – what is the most important to consider? The Question Is…
    13. 13. Email Broadcasts <ul><li>All equally important </li></ul><ul><li>Test your subject lines on a segment of your database </li></ul><ul><li>Have a broadcast strategy </li></ul><ul><li>Have a clear call to action </li></ul><ul><li>Ensure that the content is relevent to your audience </li></ul>
    14. 14. Your Answers Are… When Developing a Digital Plan what’s the most important factor to consider?
    15. 15. Strategy <ul><li>Where will the return be? </li></ul><ul><li>Don’t over face yourself with too many channels </li></ul><ul><li>Plan your strategy in achievable chunks </li></ul><ul><li>An internal customer database is still core to any business </li></ul><ul><li>Segment your data where possible </li></ul><ul><li>Measure through available tools </li></ul>
    16. 16. Your Answers Are… With so many social media options available, do you need a company website?
    17. 17. Why have a website? <ul><li>Website is a bedrock for marketing a business </li></ul><ul><li>Social media conversations are fluid and can be difficult to control </li></ul><ul><li>Use integration tools to link your social media through your site </li></ul><ul><li>Update your site regularly and blog where possible to achieve Reach. </li></ul>
    18. 18. And Finally…
    19. 19. The art of conversation