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Million pound drop

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Million pound drop Million pound drop Presentation Transcript

  • Million Pound Drop LIVE!
  • Your Answers Are… Which Social Network has 50% of the UK population as users? LinkedIn Facebook Twitter MySpace
    • 30 million UK users (logged on in last 30 days)
    • Content is king – tell a story
    • Listen to your customers
    • Reply to your customers
    • Be consistent
    • Facebook is a conversation!
    Facebook @DanBrookman
  • Your Answers Are… Which Social Network launched on the 5th May 2006? The Question Is… LinkedIn Facebook Twitter MySpace
    • 100m users worldwide
    • Company Profile Pages & widgets to integrate with your own site
    • ‘Cut your network by 75% and work them’
    • Ask for recommendations
    • Actively participate in groups
    • Share your blogs through the stream
    Linkedin
  • Your Answers Are… Which of these GeoLocal (location Based Marketing) services is most prevalent in the UK? The Question Is… Facebook LinkedIn MySpace Twitter
    • Foursquare likely to be over taken by FB
    • Merge your Place Page with your Company Page
    • Check-ins alert friends of your customers activity
    • ‘Deals’ will become the norm
    • Concentrate on Google (through Places/Latitude) and FB
    Location based marketing
  • Your Answers Are… Here a deal, there a deal, everywhere a deal deal… Which of these companies launched its own Deals product in January? Facebook Twitter LinkedIn
    • Google failed to buy Groupon last year
    • Will integrate their deals product with Places and Latitude
    • Ensure that your service is spot on before embarking on a deal
    • Work out your margins and negotiate with the providers
    • Explore emerging providers through your social media channels
    Deals… Deals… Deals
  • Your Answers Are… What percentage of UK mobiles are smart phones? The Question Is…
    • 1 in 4 minutes of online time is through a mobile
    • Mobile browsing will overtake PC browsing within a couple of years
    • 82% of new contracts in Q4 2010 bought smart phones.
    • Businesses need to ensure that there websites are mobile suitable
    Mobile
  • Your Answers Are… When emailing your database – what is the most important to consider? The Question Is…
  • Email Broadcasts
    • All equally important
    • Test your subject lines on a segment of your database
    • Have a broadcast strategy
    • Have a clear call to action
    • Ensure that the content is relevent to your audience
  • Your Answers Are… When Developing a Digital Plan what’s the most important factor to consider?
  • Strategy
    • Where will the return be?
    • Don’t over face yourself with too many channels
    • Plan your strategy in achievable chunks
    • An internal customer database is still core to any business
    • Segment your data where possible
    • Measure through available tools
  • Your Answers Are… With so many social media options available, do you need a company website?
  • Why have a website?
    • Website is a bedrock for marketing a business
    • Social media conversations are fluid and can be difficult to control
    • Use integration tools to link your social media through your site
    • Update your site regularly and blog where possible to achieve Reach.
  • And Finally…
  • The art of conversation